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What's the easiest way to evaluate if one version of your landing page performs better than another for the same ad?
A) Replace the existing landing page with the new one and compare this month's data to last month's
B) Run a Campaign Experiment on the existing campaign that switches between both landing pages
C) Create another ad group for the new landing page and compare the two ad groups
D) Create another campaign for the new landing page and compare the two campaigns
Explanations:
You can run one experiment per campaign at a time, testing the performance of different keywords, ads, and ad groups. Your experiment can include existing keywords, ads and ad groups, new keywords, or both. When you set up your experiment, you can choose how long you want it to run and what percentage of searches will see your experimental changes. Whether you want your experiment to start on a scheduled date or start manually is up to you.
AdWords Campaign Experiments allow you to test changes to your account on a portion of the auctions that your ads participate in.
Read more here: https://support.google.com/adwords/answer/2385204?hl=en
