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A client has configured multiple A/B tests that are targeted to run on the site’s product pages at the same time with the goal determining the optimal structure of the product page. What is a more efficient and clean approach to this experiment?

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A client has configured multiple A/B tests that are targeted to run on the site’s product pages at the same time with the goal determining the optimal structure of the product page. What is a more efficient and clean approach to this experiment?

  1.  A)  Run a Redirect test.
  2.  B)  Run a single A/B test with all of the combinations the client would like to test.
  3.  C)  Run one A/B test at a time. Start the next A/B test after the proceeding test ends until all combinations are tested.
  4.  D)  Run a Multivariate test with all of the combinations the client would like to test.