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In Hootsuite Analytics, what is an advantage of sharing a board with a colleague rather than sending them a static analytics report?

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In Hootsuite Analytics, what is an advantage of sharing a board with a colleague rather than sending them a static analytics report?



boards analyze a team member’s Hootsuite activity (e.g., engagement and publishing) to pull out the metrics that are most valuable to them
boards include a qualitative analysis report indicating what you should do more of (and less of)
boards provide your colleagues with continuous access to real time data, whenever they want it
boards feature a built-in ROI calculator that grade your company’s social
activities relative to your defined social media objectives