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Getting Started With Google Analytics 360 Exam Answers. Learn about powerful Google Analytics 360 features that are not available in the standard product, and gain insight into how you can benefit from integrations with BigQuery and DoubleClick products.
Getting Started With Google Analytics 360 walks you through how you can take advantage of the enterprise-level features you gain from Analytics 360. You'll learn about advanced features such as Roll-Up Reporting, Custom Funnels, Unsampled Reports, and Custom Tables. You'll also gain insight into how you can benefit from reporting with BigQuery and native integrations with DoubleClick products. Throughout the course, we’ll provide you with real-world examples to illustrate how you can leverage Analytics 360’s features and integrations to drive performance and achieve your business goals. If you’re new to Google Analytics, you should first complete Google Analytics for Beginners and Advanced Google Analytics on Analytics Academy.
Assessment 1
Custom Tables
Custom Funnels
Custom Dimensions & Metrics
Source Properties report
Users Flow report
Audience Insights report
Events
Exclude URL Query Parameters
Goals
Custom Funnels can consist of any number of stages.
Custom Funnel stages can be based on pages or events.
A single stage can consist of multiple rules.
5.12%
26.78%
69.47%
When a standard report contains more than six months of data
When an ad-hoc query exceeds the sampling threshold for sessions
When a standard report exceeds the sampling threshold for sessions
You see “(other)” as a row for the primary dimension in your report
You see “Unsampled Reports” as an available Export option
You are unable to show more than 5,000 rows in the user interface
Custom Tables enable you to pull more unsampled historical data
Custom Tables have higher row limits than Unsampled Reports
Custom Tables can be scheduled to run daily
Assessment 2
Data Warehouse
Dynamic Optimization Tool
Data Transfer Service
You can query unsampled user page paths
You can create fast, easy-to-share dashboards and charts
You can combine your Analytics 360 data with data from other sources
Reporting on e-commerce transaction rates for each brand of your business.
Reporting on the amount of time between events occurring across multiple sessions.
Reporting on the unsampled pageview paths that users followed.
Google Drive
BigQuery API
Google Cloud Platform Project
5.
Clicks, impressions, hit number, client ID
Custom channel groups, landing page, time on page
Custom dimensions, hit number, client ID
Assessment 3
The All Traffic > Source/Medium report uses the Google Analytics attribution model (GA Model) while the Acquisition > DoubleClick Bid Manager reports use the DoubleClick attribution model (DCM Model)
The All Traffic reports use the date range set in Google Analytics while the Acquisition > DoubleClick Bid Manager reports report sessions during the lookback window
The All Traffic > Source/Medium report may be sampled while the Acquisition > DoubleClick Bid Manager reports are always unsampled
Display ad impression
Data-driven interaction
Offline ad interaction
Floodlight counters from DoubleClick
Floodlight sales from DoubleClick
AdWords Conversions
4.
dfa-dbm / cpm
dbm / cpm
dfa / cpm
View-Through Session
A Click-Through Session and a View-Through Session
The session wouldn't be reported in DoubleClick Campaign Manager > Campaigns report
It's possible that DCM Advertiser is driving traffic to multiple web properties.
You've enabled 'Allow manual tagging (UTM values) to override auto-tagging (DCLID values) for DoubleClick Campaign Manager and DoubleClick Bid Manager reporting integration.'
Clicks and sessions are recorded differently by different systems.
Assessment 4
Time Lag
Path Length
Behavior Flow
Secondary Dimensions
Custom Reports
Custom Dimensions
Clicks
Floodlight
Ecommerce
Removes risk of manual tagging errors
Removes the need to maintain manual tags
Increases data freshness
Allow manual tagging (UTM values) to override auto-tagging (GCLID values) for AdWords and DoubleClick Search integration
Enable the DoubleClick Campaign Manager reporting integration
Disable Cost Data in the DoubleClick Campaign Manager Integration.
Assessment 5
Referral
Display
Direct
In the left-hand navigation menu under "Acquisition"
In the Admin area under "Product Linking"
From the Account selector, select "DoubleClick Bid Manager"
The dimensions Landing Page and DCM Campaign (DCM Model)
The dimension Source/Medium and the metric DCM Impressions
The dimension DCM Creative (DCM Model) and the metric Avg. Session Duration
Go to Admin > Property > Audience Definitions
Create an Audience from a table filter on a DoubleClick Bid Manager report
Import an Audience from DoubleClick Bid Manager into Google Analytics
5.
Create a remarketing list including users who came from a specific DBM Site and added items to their shopping cart.
Create a 'similar audience' remarketing list targeting users with click-through sessions from a specific DBM Insertion Order.
Create an audience based on a stage of your custom funnel and share the audience with DBM for remarketing.
Assessment 6
DoubleClick Search data available in Multi-channel funnel and Attribution reports
Additional reports for organic search engine traffic
A new set of DoubleClick Search reports under Acquisition
Display
Paid Search
Organic Search
Ad spend
Bid limits
Revenue
Revenue in DS Campaigns reports
% New Sessions in DS Keywords Reports
Bounce rate in DS Keywords Reports
Acquisition > DoubleClick Search reports
This level of granularity is only available in the AdWords user interface.
Acquisition > AdWords reports
Getting Started With Google Analytics 360 walks you through how you can take advantage of the enterprise-level features you gain from Analytics 360. You'll learn about advanced features such as Roll-Up Reporting, Custom Funnels, Unsampled Reports, and Custom Tables. You'll also gain insight into how you can benefit from reporting with BigQuery and native integrations with DoubleClick products. Throughout the course, we’ll provide you with real-world examples to illustrate how you can leverage Analytics 360’s features and integrations to drive performance and achieve your business goals. If you’re new to Google Analytics, you should first complete Google Analytics for Beginners and Advanced Google Analytics on Analytics Academy.
Assessment 1
Which of the following features are only available for Analytics 360 properties? (select three)
Roll-Up ReportingCustom Tables
Custom Funnels
Custom Dimensions & Metrics
Which feature is unique to Roll-Up Reporting Properties?
BigQuery ExportSource Properties report
Users Flow report
Audience Insights report
Which features need to be configured within the views of your new Roll-Up Property? (select three)
FiltersEvents
Exclude URL Query Parameters
Goals
Which of the following statements about Custom Funnels are true? (select three)
Custom Funnels populate with historical data.Custom Funnels can consist of any number of stages.
Custom Funnel stages can be based on pages or events.
A single stage can consist of multiple rules.
In the custom funnel below, what was the percentage of users who left the funnel between stage 1 and stage 2?
94.88%5.12%
26.78%
69.47%
When does sampling occur in Analytics 360 reports?
When a report contains a high cardinality dimensionWhen a standard report contains more than six months of data
When an ad-hoc query exceeds the sampling threshold for sessions
When a standard report exceeds the sampling threshold for sessions
What would indicate that your report has exceeded its row limit?
The report shows a message that it is not based on 100% of sessionsYou see “(other)” as a row for the primary dimension in your report
You see “Unsampled Reports” as an available Export option
You are unable to show more than 5,000 rows in the user interface
What is a key benefit of Custom Tables when compared to Unsampled Reports?
Custom Tables support ad-hoc analysis with reports in the Google Analytics user interfaceCustom Tables enable you to pull more unsampled historical data
Custom Tables have higher row limits than Unsampled Reports
Custom Tables can be scheduled to run daily
Assessment 2
What is BigQuery?
Data Visualization ToolData Warehouse
Dynamic Optimization Tool
Data Transfer Service
Which of the following are benefits of using BigQuery to analyze your Analytics 360 data? (select three)
You can access hit-level dataYou can query unsampled user page paths
You can create fast, easy-to-share dashboards and charts
You can combine your Analytics 360 data with data from other sources
What reporting objectives can be accomplished in BigQuery but not within the Google Analytics interface? (select two)
Analyzing and visualizing Source/Medium values for all website users.Reporting on e-commerce transaction rates for each brand of your business.
Reporting on the amount of time between events occurring across multiple sessions.
Reporting on the unsampled pageview paths that users followed.
What needs to be created before completing the BigQuery integration with Analytics 360?
Data TableGoogle Drive
BigQuery API
Google Cloud Platform Project
5.
Using the BigQuery Export schema, which of the following fields are available in BigQuery?
Custom dimensions, landing page, hit number, client IDClicks, impressions, hit number, client ID
Custom channel groups, landing page, time on page
Custom dimensions, hit number, client ID
Assessment 3
Why would dbm / cpm sessions reported in the All Traffic > Source/Medium report differ from the number of sessions reported in the Acquisition > DoubleClick Bid Manager reports? (select two)
The All Traffic > Source/Medium report does not include view-through sessionsThe All Traffic > Source/Medium report uses the Google Analytics attribution model (GA Model) while the Acquisition > DoubleClick Bid Manager reports use the DoubleClick attribution model (DCM Model)
The All Traffic reports use the date range set in Google Analytics while the Acquisition > DoubleClick Bid Manager reports report sessions during the lookback window
The All Traffic > Source/Medium report may be sampled while the Acquisition > DoubleClick Bid Manager reports are always unsampled
In the Conversions > Multi-Channel Funnels > Top Conversion Paths report, what does the "eye" icon represent in the display channel steps?
Click-through interactionDisplay ad impression
Data-driven interaction
Offline ad interaction
Once integrated with DCM, DBM or DS, which types of conversions can be reported in the Conversions > Multi-Channel Funnels reports? (select three)
Ecommerce transactions and Goals from Google AnalyticsFloodlight counters from DoubleClick
Floodlight sales from DoubleClick
AdWords Conversions
4.
If your property is integrated with both DBM and DCM and auto-tagging is enabled, what will be the source/medium for sessions from DBM?
dcm-dbm / cpmdfa-dbm / cpm
dbm / cpm
dfa / cpm
A user sees one of your DoubleClick Campaign Manager ads. The next day, the user navigates to your site through an email campaign. How would their session be reported in the DoubleClick Campaign Manager > Campaigns report?
Click-Through SessionView-Through Session
A Click-Through Session and a View-Through Session
The session wouldn't be reported in DoubleClick Campaign Manager > Campaigns report
Which of the following are reasons you would expect discrepancies between DCM Clicks and DCM Click-Through Sessions in Google Analytics? (select three)
Clicks and Impressions are directly imported from DoubleClick and Sessions are reported when the user visits the site from a DoubleClick Campaign.It's possible that DCM Advertiser is driving traffic to multiple web properties.
You've enabled 'Allow manual tagging (UTM values) to override auto-tagging (DCLID values) for DoubleClick Campaign Manager and DoubleClick Bid Manager reporting integration.'
Clicks and sessions are recorded differently by different systems.
Assessment 4
Which report would you use to understand how Display interactions across the full purchase path contribute to conversions?
Assisted ConversionsTime Lag
Path Length
Behavior Flow
Once integrated with DCM, where can you use DCM dimensions within Google Analytics? (select three)
Custom SegmentsSecondary Dimensions
Custom Reports
Custom Dimensions
In the Acquisition > DoubleClick Campaign Manager > Campaigns report, which metric group would you select to see Google Analytics sessions side-by-side with DoubleClick Campaign Manager impressions and clicks?
Site UsageClicks
Floodlight
Ecommerce
Which of the following are benefits of using auto-tagging with your DCM integration? (select three)
Provides additional advertising dimensionsRemoves risk of manual tagging errors
Removes the need to maintain manual tags
Increases data freshness
If you prefer to see your manual tag values for your DCM traffic, what feature would you edit in Google Analytics?
Allow manual tagging (UTM values) to override auto-tagging (DCLID values) for DCM and DBM reporting integrationAllow manual tagging (UTM values) to override auto-tagging (GCLID values) for AdWords and DoubleClick Search integration
Enable the DoubleClick Campaign Manager reporting integration
Disable Cost Data in the DoubleClick Campaign Manager Integration.
Assessment 5
Assuming we are using standard Default Channel Grouping definitions and DoubleClick auto-tagging, which channel will include sessions from DoubleClick Bid Manager?
Paid SearchReferral
Display
Direct
Once integrated with DBM, where can you find the DoubleClick Bid Manager reports within Analytics 360?
In the left-hand navigation menu under "Customization"In the left-hand navigation menu under "Acquisition"
In the Admin area under "Product Linking"
From the Account selector, select "DoubleClick Bid Manager"
Which of the following can you use within a single Custom Report? (select two)
The dimensions Landing Page and DCM Campaign (GA Model)The dimensions Landing Page and DCM Campaign (DCM Model)
The dimension Source/Medium and the metric DCM Impressions
The dimension DCM Creative (DCM Model) and the metric Avg. Session Duration
How can you create Audiences in Google Analytics based on DoubleClick Bid Manager dimensions? (select two)
Create an Audience from an existing segmentGo to Admin > Property > Audience Definitions
Create an Audience from a table filter on a DoubleClick Bid Manager report
Import an Audience from DoubleClick Bid Manager into Google Analytics
5.
Which of the following can be done with the DBM integration? (select three)
Create a remarketing list including users with 'viewable' impressions from a specific DBM Site.Create a remarketing list including users who came from a specific DBM Site and added items to their shopping cart.
Create a 'similar audience' remarketing list targeting users with click-through sessions from a specific DBM Insertion Order.
Create an audience based on a stage of your custom funnel and share the audience with DBM for remarketing.
Assessment 6
Which of the following are benefits of the DoubleClick Search reporting integration? (select three)
DoubleClick Search dimensions available in segmentsDoubleClick Search data available in Multi-channel funnel and Attribution reports
Additional reports for organic search engine traffic
A new set of DoubleClick Search reports under Acquisition
Auto-tagging will ensure that traffic from your DS ads is consistently included in which Default Channel Grouping?
SocialDisplay
Paid Search
Organic Search
Which of the following are used to calculate ROAS? (select two)
Profit marginsAd spend
Bid limits
Revenue
If you want to identify generic keywords that are driving high site engagement, which DoubleClick Search report and metric would you view? (select two)
Bounce rate in DS Treemaps reportsRevenue in DS Campaigns reports
% New Sessions in DS Keywords Reports
Bounce rate in DS Keywords Reports
Which set of reports would you use to view granular AdWords dimensions such as Sitelinks, Bid Adjustments and Search Queries?
Acquisition > All Traffic reportsAcquisition > DoubleClick Search reports
This level of granularity is only available in the AdWords user interface.
Acquisition > AdWords reports
