Fill in the blank: ________ are the core elements of the business and website. They act like the beams of a house, the underlying support upon which all other activities should be built.

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Fill in the blank: ________ are the core elements of the business and website. They act like the beams of a house, the underlying support upon which all other activities should be built.   The executive team’s goals   Marketing vision   The “fundamental assumptions”   Profit and loss statements  

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