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Why is it important to understand the expectations a client has of you?
To give you the opportunity to tell the client if she is unreasonable in her requests, so you can help her achieve her goals
It is important so you can persuade the client into spending more money
It will help you better understand how your client wants to be served so you can provide a great experience
It is only important if you think the client may have false assumptions on how the campaign will work
