Call-only ads are like ad call extensions in that they let you start a call with a touch. How are they different from ad call extensions?

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Call-only ads are like ad call extensions in that they let you start a call with a touch. How are they different from ad call extensions?

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1.   Call-only ads don't include a link to a mobile site.
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3.   Call-only ads run for shorter durations than ad call extensions.
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5.   Call-only ads don't appear on mobile devices.
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7.   Call-only ads cost more, but reach farther.
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