How do Search App Install and Continue ads entice people to install your app?

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How do Search App Install and Continue ads entice people to install your app?

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1.   They invite mobile users to your app to obtain a specific benefit and invite them to install your app on the way.
2.   They promote your ad's original selling point.
3.   They appear for people who've uninstalled your app and invite them to reinstall.
4.   They appear when people search for your company by name and offer incentives for installing your app.
5. 
   

The correct answer was They invite mobile users to your app to obtain a specific benefit and invite them to install your app on the way. .