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Asking a client questions about his desired business objectives is:

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Asking a client questions about his desired business objectives is:

only important when you are not getting very clear responses about the client's marketing objectives.
a good idea, because it makes you sound like you understand the client.
a bad idea, because the scope is too broad for a marketing meeting.

a good idea, because it can lead you to other information that may be valuable in providing additional solutions.