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What's the easiest way to evaluate if one version of your landing page performs better than another for the same ad?

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What's the easiest way to evaluate if one version of your landing page performs better than another for the same ad?

Create another campaign for the new landing page and compare the two campaigns

Replace the existing landing page with the new one and compare this month's data to last month's

Create another ad group for the new landing page and compare the two ad groups


Set up an experiment that randomly makes a draft campaign with the new landing page active in the auction