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What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand?
A) Increase the daily budget and add text ads with clear call-to-actions like "Buy now"
B) Use a balanced combination of broad-, exact-, and phrase-matched keywords
C) Add affinity audicences targeting people interested in green living and beauty
D) Target large metropolitan areas where people are more likely to encounter her product
Explanations:
All answers are correct if we ask "what changes CAN you make", as all of them are likely to improve the results. Keeping in mind that we can run text ads on Display Network also. If a question was like "what would be the first step you should take..."or similar, there would be no doubts.. You should always try to narrow and optimize your audience. But from practical side, you should NEVER decide on possible results without testing. In other words, you never know if people interested in "green living" is a better audience than people leaving in "large metropolitan" areas. Test first, analyze and decide after.
