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An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of the advertiser’s ad showing in the top position?

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An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of the advertiser’s ad showing in the top position?

 A)  Improve Quality Score and increase cost-per-click (CPC) bid

 B)  Decrease cost-per-click (CPC) and increase daily budget

 C)  Decrease cost-per-click (CPC) and decrease daily budget

   D)  Improve Quality Score and decrease cost-per-click (CPC) bid