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AdWords Display Basics Assessment - Academy for Ads

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AdWords Display Basics Assessment - Academy for Ads

Learn how to advertise on the Google Display Network
Get an introduction to AdWords Display advertising and learn how you can show ads to your online audience via the Google Display Network. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile.


  • J1. 

  • You'd like to show your ads to customers who live in a specific region or country and speak German. 


    Which targeting method can you use?

    +1 

  • H2. 

  • James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. 


    What information can he learn from conversion tracking? (choose 2)

    +1 

  • G3. 

  • You're running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart but not buying them. 


    How can you bring those customers back to actually buy the shoes?

    +0 / 1 
    The correct answer was Create a remarketing list segment for shopping cart abandoners..

  • D4. 

  • If you'd like to ensure the users fill in a survey on your website. 


    Which marketing objective do you need to select when setting up your Display campaign?

    +0 / 1 
    The correct answer was Drive Action.

  • O5. 

  • What is the reach of the Google Display Network?

    +0 / 1 
    The correct answer was Over 90 percent of global internet users.

  • A6. 

  • You are leading a brand awareness campaign for a car company, and you'd like to create buzz for your new model. 


    Which metrics do you need to look at in your reports?

    +0 / 1 
    The correct answer was Impressions, reach, frequency.

  • K7. 

  • When should you use automated bidding?

    +1 

  • I8. 

  • What targeting options are available on the Display Network? (Choose 2)

    +0 / 1 
    The correct answer was Demographic targeting, Affinity audiences.

  • E9. 

  • Which ad formats are recommended for building awareness?

    +0 / 1 
    The correct answer was Video ads, YouTube Masthead ads.

  • F10. 

  • Which remarketing list segment will typically have the highest volume of viewers?

    +0 / 1 
    The correct answer was Homepage visitors.

  • I11. 

  • John launched a new line of men's shoes on his fashion website, and he wants to build awareness about the launch. 


    Which targeting option should he use?

    +1 

  • E12. 

  • Which ad formats are recommended for driving action?

    +1 

  • E13. 

  • You manage the advertising for a travel company and you’re trying to pick the best ad formats for your spring Display campaign. 


    What’s a good strategy for picking your formats?

    +0 / 1 
    The correct answer was Select formats based on your marketing objectives.

  • I14. 

  • Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?

    +0 / 1 
    The correct answer was Dynamic remarketing.

  • O15. 

  • How many websites are part of the Google Display Network?

    +1 

  • D16. 

  • In your next campaign you'd like to show images of your products in your ads.
    What campaign type do you choose?


    +0 / 1 
    The correct answer was Display Network.

  • M17. 

  • There's no one recommended bid amount that works best for everyone.
    Which factors do you need to consider when choosing a bid amount? (Select 3)


    +0 / 1 
    The correct answer was Your campaign type, Cost of your keywords, Your profits.

  • N18. 

  • What is your advertising objective if you've just launched a product and would like to show your ads to a varied group of consumers?

    +0 / 1 
    The correct answer was Build Awareness.

  • A19. 

  • You are interested in understanding how campaigns are driving traffic to your site. 


    What metric would you look at to see how often people who see your ad end up clicking it?

    +1 

  • N20. 

  • What is your advertising objective if you want to ensure your content catches the eye of the people who want what you offer?

    +0 / 1 
    The correct answer was Influence Consideration.

  • B21. 

  • Sally is planning two new spring campaigns - one to target her stylish, 30-something clientele, and another one for a trendier, 20-something crowd. 


    Which tool can she use to easily create compelling image ads for these campaigns?

    +0 / 1 
    The correct answer was Ad Gallery.

  • C22. 

  • What do you need to have in order to plan a campaign with Display Planner? (Choose 2)

    +0 / 1 
    The correct answer was Keyword, topic or site your customers are interested in, Your landing page.

  • L23. 

  • If John is setting up a new video campaign, which manual bidding strategy should he use?

    +0 / 1 
    The correct answer was Cost-per-view .

  • D24. 

  • You've just opened your new bakery shop in Paris, and would like to have more customers in your shop. 


    Which bid strategy do you need to select when setting up your campaign to get the required results?

    +1 

  • A25. 

  • You are interested in understanding how clicks lead to a sale on your site. 

  • What do you call a click that leads to a sale on your site?

  • +0 / 1 
    The correct answer was Conversion.