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Get Certified In Display Assessment Answers - Academy for Ads

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Get Certified In Display Assessment Answers - Academy for Ads

 Display ads engage your customers online. Learn how they work and how to set up your AdWords Display campaign. Take the Assessment to earn an Achievement. Click the certification link to take the AdWords Display exam.


  • L1. 

  • Which manual bidding strategy can you use to increase your reach?

    +1 

  • H2.
    James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. 


  • What information can he learn from conversion tracking? (choose 2)

    +0 / 1 
    The correct answer was How many people sign up for lessons after seeing the ad, Which age group and gender is more likely to sign up for a course after seeing the ad.

  • C3. 

  • What do you need to have in order to plan a campaign with Display Planner? (Choose 2)

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    The correct answer was Keyword, topic or site your customers are interested in, Your landing page.

  • A4. 

  • You are leading a brand awareness campaign for a car company, and you'd like to create buzz for your new model. 


    Which metrics do you need to look at in your reports?

    +1 

  • J5. 

  • You'd like to show your ads to customers who live in a specific region or country and speak German. 


    Which targeting method can you use?+1 

  • D6. 

  • You've just opened your new bakery shop in Paris, and would like to have more customers in your shop. 


    Which bid strategy do you need to select when setting up your campaign to get the required results?

    +0 / 1 
    The correct answer was Enhanced CPC.

  • K7. 

  • Which bidding strategy should you use if you want to increase revenue from your ad spend?

    +0 / 1 
    The correct answer was Target ROAS.

  • G8. 

  • What does remarketing allow you to do? (choose 2)

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    The correct answer was Tailor your ads to users based on their previous actions on your website or app, Reconnect with people who have previously visited your website or mobile app by showing them relevant ads as they browse the web .

  • B9. 

  • What type(s) of ads can you build in the AdWords Ad gallery?

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    The correct answer was Image, video, dynamic and lightbox ads.

  • O10. 

  • How many websites are part of the Google Display Network?

    +0 / 1 
    The correct answer was 2M+ websites.

  • M11. 

  • Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. 


    Which bidding strategy is best for you?

    +1 

  • N12. 

  • What is your advertising objective if you want to ensure your content catches the eye of the people who want what you offer?

    +0 / 1 
    The correct answer was Influence Consideration.

  • D13. 

  • In your next campaign you'd like to show images of your products in your ads.
    What campaign type do you choose?

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    The correct answer was Display Network.

  • N14. 

  • What are the key benefits of using the Google Display Network? (Choose 2)

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    The correct answer was Easy tools to create ads, Sophisticated reporting to measure performance.

  • O15. 

  • What is the reach of the Google Display Network?

    +0 / 1 
    The correct answer was Over 90 percent of global internet users.

  • F16. 

  • Which remarketing list segment will typically have the highest volume of viewers?

    +0 / 1 
    The correct answer was Homepage visitors.

  • E17. 

  • Which ad formats are recommended for building awareness?

    +0 / 1 
    The correct answer was Video ads, YouTube Masthead ads.

  • I18. 

  • John launched a new line of men's shoes on his fashion website, and he wants to build awareness about the launch. 


    Which targeting option should he use?

    +0 / 1 
    The correct answer was Demographic targeting.

  • E19. 

  • Which ad formats are recommended for driving action?

    +0 / 1 
    The correct answer was Dynamic Ads, Click to locate text ads.

  • D20. 

  • If you'd like to ensure the users fill in a survey on your website. 


    Which marketing objective do you need to select when setting up your Display campaign?

    +1 

  • A21. 

  • You are interested in understanding how clicks lead to a sale on your site.
    What do you call a click that leads to a sale on your site?

    +0 / 1 
    The correct answer was Conversion.

  • E22. 

  • You manage the advertising for a travel company and you’re trying to pick the best ad formats for your spring Display campaign. 


    What’s a good strategy for picking your formats?

    +0 / 1 
    The correct answer was Select formats based on your marketing objectives.

  • A23. 

  • You are interested in understanding how campaigns are driving traffic to your site.
    What metric would you look at to see how often people who see your ad end up clicking it?
    • +0 / 1 

    The correct answer was Clickthrough rate.

  • I24. 

  • What targeting options are available on the Display Network? (Choose 2)

    +0 / 1 
    The correct answer was Demographic targeting, Affinity audiences.

  • I25. 

  • A running shoe company wants to reach "avid marathon runners" instead of just "sports fans." 


    Which targeting method should this advertiser use?

    +0 / 1 
    The correct answer was Custom Affinity Audiences.