AdWords Mobile Basics Assessment - Academy for Ads

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AdWords Mobile Basics Assessment - Academy for Ads

Learn how to reach mobile users with AdWords

Discover how AdWords can help you reach customers on mobile devices in the moments that matter. Take the Assessment to earn an Achievement. Click the certification link to take the AdWords Mobile exam.

• J1. 

• These are all key to good mobile site design except?

  +1 
  1.   Easy user customization
  2.   Easy navigation
  3.   Easy search
  4.   Easy conversion

• H2. 

• Call-only ads are like ad call extensions in that they let you start a call with a touch. How are they different from ad call extensions?

  +0 / 1 
  1.   Call-only ads don't include a link to a mobile site.
  2.   Call-only ads run for shorter durations than ad call extensions.
  3.   Call-only ads don't appear on mobile devices.
  4.   Call-only ads cost more, but reach farther.
  The correct answer was Call-only ads don't include a link to a mobile site..

• C3. 

• Which campaign type lets you automatically advertise your app across many channels without needing to understand details about each?

  +0 / 1 
  1.   Universal app campaigns
  2.   App promotion campaigns
  3.   Display Network campaigns
  4.   Search campaigns
  The correct answer was Universal app campaigns.

• A4. 

• How do advertisers get their usage data into Google when they use third-party tracking companies?

  +0 / 1 
  1.   The tracking companies deliver their usage data to Google with server-to-server pings.
  2.   Advertisers download the data manually from within AdWords.
  3.   With the TPT plug-in and AdWords.
  4.   They don't, AdWords doesn't work with third-party tracking companies.
  The correct answer was Advertisers download the data manually from within AdWords..

• E5. 

• What is a simple way to target ads to mobile users when they're near your physical store locations?

  +0 / 1 
  1.   Target a radius around your Google My Business location(s).
  2.   Target users you know have called your AdWords call-only ad.
  3.   Target a radius around your city.
  4.   Target specific users you know live near your store.
  The correct answer was Target a radius around your Google My Business location(s)..

• L6. 

• To more fully capture mobile's contribution to a sale, advertisers need to consider what?

  +1 
  1.   More than just the last click
  2.   Just the last click
  3.   The first and last click
  4.   Customer intent

• D7. 

• How does AdWords data-driven attribution give credit for conversions?

  +0 / 1 
  1.   It uses your unique account data and machine learning technology to distribute credit between ad clicks according to which touchpoints were most critical to the conversion.
  2.   It uses the linear model to credit conversions equally across all clicks on the path.
  3.   It gives more credit to clicks that happened closer to the conversion.
  4.   It gives 40 percent credit to the first click and spreads the remaining 60 percent across all other clicks in the conversion path.
  The correct answer was It uses your unique account data and machine learning technology to distribute credit between ad clicks according to which touchpoints were most critical to the conversion. .

• G8. 

• AdWords Smart Bidding uses machine learning and your account data to help you do what?

  +0 / 1 
  1.   Make informed bidding decisions and value mobile accurately.
  2.   Prevent your total spend from surpassing the hard limit you set.
  3.   Limit your bids to the times of day when competition for ad space is lowest.
  4.   Let you adjust your bids manually, so you're visible when customers are looking for you.
  The correct answer was Make informed bidding decisions and value mobile accurately..

• F9. 

• Why do advertisers care about driving calls to their business?

  +1 
  1.   Conversion rates are often much higher from calls.
  2.   Younger demographics prefer to order by phone call.
  3.   They're faster.
  4.   Mobile call ads are easier to win in auctions.

• B10. 

• How do Search App Install and Continue ads entice people to install your app?

  +0 / 1 
  1.   They invite mobile users to your app to obtain a specific benefit and invite them to install your app on the way.
  2.   They promote your ad's original selling point.
  3.   They appear for people who've uninstalled your app and invite them to reinstall.
  4.   They appear when people search for your company by name and offer incentives for installing your app.
  The correct answer was They invite mobile users to your app to obtain a specific benefit and invite them to install your app on the way. .

• B11. 

• How can deep linking help customers re-engage with your app from a mobile ad?

  +0 / 1 
  1.   By bringing users to a specific section within your app where they can find what they're looking for
  2.   By offering links to deeper discounts to entice visitors
  3.   By inviting users to reinstall your app after they've uninstalled it
  4.   By offering store credit for users who click the ad
  The correct answer was By bringing users to a specific section within your app where they can find what they're looking for.

• I12. 

• Which is not a good app design practice?

  +0 / 1 
  1.   Don't automatically show the search field, make it optional.
  2.   Show the value of your app up-front.
  3.   Allow users to go back easily in one step.
  4.   Create frictionless transitions when going between app and mobile web.
  The correct answer was Don't automatically show the search field, make it optional..

• K13. 

• Why should you build a mobile site or app instead of just resizing your desktop site for a smaller screen?

  +0 / 1 
  1.   Desktop sites typically don't load quickly on mobile devices.
  2.   Mobile users don't need all the features a website can offer.
  3.   Mobile browsers aren't powerful enough to load most desktop sites.
  4.   It's a cheap way to provide a narrower set of options to mobile customers.
  The correct answer was Desktop sites typically don't load quickly on mobile devices.

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What does a call extension let users do that call-only ads do not?

• Click through to your mobile site instead of calling.
• Choose from two different numbers to call.
• Easily save the number to their phone’s contact list.
• Easily schedule a call-back from the advertiser when the line is busy.

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What two things can you track with AdWords out of the box without making any code changes to your app?

• Android app installs and Android in-app purchases
• All app installs and all in-app purchases
• You can actually track any custom event you want to define
• App installs and core user demographics

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What is a simple way to target ads to mobile users when they’re near your physical store locations?

• Target a radius around your Google My Business location(s).
• Target users you know have called your AdWords call-only ad.
• Target a radius around your city.
• Target specific users you know live near your store.

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What is a reason many advertisers end up undervaluing mobile’s contribution to conversions?

• They use a last-click attribution model to measure performance, which ignores clicks earlier in the conversion path that may come from other devices.
• Many in traditional retail are not mobile users.
• They don’t use AdWords.
• No one has figured a way to “see” mobile’s contribution yet.

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Which extension can help drive installs of your mobile app?

• App extensions
• Sitelink extensions
• Structured snippet extensions
• RSLAs (remarketing lists for search ads)

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All of these were recommended to help build a faster site except?

• Customer surveys about site performance
• Optimized content delivery
• Site works on a range of screens and devices
• Implementation of AMP (Accelerated Mobile Page) best practices

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Which is a good app design practice?

• Make previous searches and recent purchases readily available.
• Don’t interrupt users when they make mistakes completing forms, wait until they submit and provide a single report with all errors.
• Zoom viewers in automatically for app content you know is most important.
• Get users to enter valuable user profile information immediately when they first open the app.

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Why do mobile advertisers care about driving physical store traffic?

• All demographics exhibit more loyalty after visiting a store.
• Customers buy more online when they know they have the option to visit a physical store.
• Online retailers who also offer a physical store option have been shown to bring in the most revenue.
• Vast majority of sales still occur in physical stores.

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Which kind of targeting can help deliver ads to mobile users when they’re physically near your business location?

• Profile targeting
• Ad schedule targeting
• Location targeting
• Keyword targeting

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Which optimization strategies can you use today in universal app campaigns?

• Optimize for clicks.
• Optimize for clicks.
• Get new users for your app and get new users who are likely to complete in-app actions.
• Optimize for video views.

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A driver stops for gas and their smartphone buzzes with a text offering a free coffee inside the gas station. What does mobile provide advertisers that enables them to offer this to customers?

• WIFI
• Cell signals
• Context
• Customer profiles

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24.) 

A newer kind of mobile site can do a lot of what only apps used to do, so the line has blurred between sites and apps. What are these sites called?

• Progressive Web Apps
• Mobile Site Apps
• Enhanced Mobile Sites
• Progressive Sites