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TrueView in DoubleClick Bid Manager Basics Assessment Answers 2018
TrueView in DoubleClick Bid Manager Basics
Get to know video advertising on YouTube using TrueView through DoubleClick Bid Manager.
TrueView in Bid Manager Assessment
https://academy.exceedlms.com/student/path/1294
Some Questions:
1.)
Your client is a DoubleClick Campaign Manager advertiser. What do you do with the code provided to you when you activate conversion tracking in their pixel’s basic settings?
2.)
Your client is a shoe retailer that wants their TrueView campaign to reach users who have shown an interest in running. What kind of audience targeting is this?
3.)
Your campaign has a single budget that can be allocated across multiple targeting strategies and formats. How do you set up your TrueView ad groups?
4.)
TrueView is a cost-per-view (CPV) ad format. What does this mean?
5.)
What are two audiences that can be added to audience lists for remarketing in DoubleClick Bid Manager?
6.)
Your advertiser wants their video promoted alongside relevant YouTube search results. What kind of TrueView ad format is best for them?
7.)
Your advertiser is a global company with very high levels of brand awareness. How do you create a TrueView campaign that keeps your advertiser’s message fresh?
8.)
How can you organize your TrueView ads to optimize by length?
9.)
Your client is running a TrueView campaign to drive installs of their mobile app. What is an appropriate call-to-action for their in-stream creative?
10.)
You’re interested in the impact of the campaign on your advertiser’s brand and YouTube channels. Which metrics do you look at?
11.)
In order to qualify for the greatest amount of available inventory, what do your pixels need to comply with?
12.)
What is positively correlated with an increase in brand awareness and consideration?
13.)
How should you approach the development of video discovery creatives?
14.)
Your TrueView campaign for Bean Coffee performs significantly better on smartphones and tablets than on desktop. How do you optimize your campaign, given this information?
15.)
Your client has agreed to begin work on their TrueView campaign. How do you activate TrueView for this advertiser in DoubleClick Bid Manager?
16.)
To ensure the highest possible view-through rate (VTR), what is the most important part of your in-stream video creative?
17.)
What is the required pacing for TrueView insertion orders?
18.)
Which of these options is a property of an in-stream creative?
19.)
Your client wants their TrueView campaign to drive increased sales on their site. How do you design effective video discovery creative to accomplish this?
20.)
What benefit will you gain by linking your brand’s channel to your DoubleClick Bid Manager advertiser?
Get to know video advertising on YouTube using TrueView through DoubleClick Bid Manager.
TrueView in Bid Manager Assessment
https://academy.exceedlms.com/student/path/1294
Some Questions:
1.)
Your client is a DoubleClick Campaign Manager advertiser. What do you do with the code provided to you when you activate conversion tracking in their pixel’s basic settings?
- Nothing, as it is handled automatically
- Copy and paste the code into an email and send to your client’s web developer
- Copy and paste the code into the TrueView line item in Bid Manager
- Copy and paste the code into the default tags field of the Floodlight tag in Campaign Manager
2.)
Your client is a shoe retailer that wants their TrueView campaign to reach users who have shown an interest in running. What kind of audience targeting is this?
- Affinity segments
- Demographic
- Geographic
- Remarketing
3.)
Your campaign has a single budget that can be allocated across multiple targeting strategies and formats. How do you set up your TrueView ad groups?
- Run mobile on a separate line item
- Run multiple ad groups per line item
- Run one ad group per insertion order
- Run each ad on a separate line item and ad group
4.)
TrueView is a cost-per-view (CPV) ad format. What does this mean?
- Advertisers do not pay unless the user engages with the ad, views the entire ad, or views 30 seconds of the ad
- Advertisers do not pay unless the user views the ad for at least two seconds, clicks the ad, and makes a purchase
- Advertisers pay for each impression, regardless of whether or not the user views or interacts with the ad
- Advertisers pay for each impression, regardless of whether or not the user views or interacts with the ad
5.)
What are two audiences that can be added to audience lists for remarketing in DoubleClick Bid Manager?
- Viewers who engage with the ad; viewers who organically view or engage with the brand’s channel
- Subscribers to YouTube Red; viewers on Android
- Viewers who match your advertiser’s demographic; viewers who use the YouTube mobile app
- Viewers who are existing customers; viewers who have subscribed to the brand’s channel
6.)
Your advertiser wants their video promoted alongside relevant YouTube search results. What kind of TrueView ad format is best for them?
- Search display
- Discovery
- A brand’s channel
- In-stream
7.)
Your advertiser is a global company with very high levels of brand awareness. How do you create a TrueView campaign that keeps your advertiser’s message fresh?
- Create highly targeted audience campaigns to ensure you reach a niche audience
- Run a single creative, then alternate the creative each month based on promotions
- Run multiple ads at once and optimize for creative performance
- Serve a single ad to the same user multiple times to ensure the message is delivered
8.)
How can you organize your TrueView ads to optimize by length?
- Run only longer ads to maximize view time
- Run shorter ads alongside longer ads
- Set the limit to a standard 30-second video
- Run only shorter ads to maximize view completions
9.)
Your client is running a TrueView campaign to drive installs of their mobile app. What is an appropriate call-to-action for their in-stream creative?
- “You love apps!”
- “Download now!”
- “Remember our brand name!”
- “Everyone is on mobile!”
10.)
You’re interested in the impact of the campaign on your advertiser’s brand and YouTube channels. Which metrics do you look at?
- Earned likes, subscribers, and Brand Lift studies
- Uncounted (partial) views, and video and banner impressions
- Views that pass TrueView’s standards
- Cost per view
11.)
In order to qualify for the greatest amount of available inventory, what do your pixels need to comply with?
- Hypertext transfer protocol (http)
- SSL and DoubleClick’s ad guidelines
- DoubleClick AdExchange’s guidelines
- Android approval standards
12.)
What is positively correlated with an increase in brand awareness and consideration?
- The ad’s music volume
- How closely the campaign adheres to the 30-second duration standard
- The seriousness of the ad’s message
- How long an ad is viewable
13.)
How should you approach the development of video discovery creatives?
- Write a headline and description that are as long as necessary to accomplish your goals
- Write highly sophisticated copy and treat the headline and description the same
- Fit copy within the character limits and ensure the headline stands alone
- Place your most vital information in the description
14.)
Your TrueView campaign for Bean Coffee performs significantly better on smartphones and tablets than on desktop. How do you optimize your campaign, given this information?
- Remove any desktop impressions
- Increase your bids on mobile inventory by adding a mobile and tablet bid adjustment
- Break out new insertion orders for mobile and bid up on these line items
- Increase your bids across all environments
15.)
Your client has agreed to begin work on their TrueView campaign. How do you activate TrueView for this advertiser in DoubleClick Bid Manager?
- Link a YouTube channel and import video creatives to Bid Manager
- Create an AdWords account and link it to Bid Manager
- Accept the terms and conditions, and accept partner costs
- Create an insertion order with ASAP pacing and create an ad group
16.)
To ensure the highest possible view-through rate (VTR), what is the most important part of your in-stream video creative?
- The middle of the creative
- The last ten seconds
- The first two minutes
- The first five seconds
17.)
What is the required pacing for TrueView insertion orders?
- Flight Even
- Flight ASAP
- Daily Even
- Flight Ahead
18.)
Which of these options is a property of an in-stream creative?
- Ad plays on the brand’s channel page, which enables better user engagement
- Ad plays before or during the video content (pre or mid-roll ad unit)
- Ad serves on the YouTube homepage in a user query
- Image includes a click-to-view video ad with a thumbnail
19.)
Your client wants their TrueView campaign to drive increased sales on their site. How do you design effective video discovery creative to accomplish this?
- Encourage viewers to learn more through their video
- Encourage viewers to visit your advertiser’s URL instead of watching the video
- Create a mysterious thumbnail and call-to-action using sophisticated language to entice the user
- Heavily pitch your client’s product
20.)
What benefit will you gain by linking your brand’s channel to your DoubleClick Bid Manager advertiser?
- A single source for serving ads through YouTube
- Access to earned metrics and audience targeting with YouTube
- Ability to track conversions automatically with a linked channel
- Tools to search for your video creatives by URL or text
