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Operations Manager Answers

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Operations Manager Answers

What is an advantage of updating metadata using the CSV Templates vs. XML?
Requires less technical experience.
More granular in detail.
Includes automatic validation.
Takes less time to upload.

Which of the following is NOT a typical cause for a decrease in revenue?
Drop in watchtime and views
Change in Monetization settings
Change in Ad Formats
Change in Annotations

How would you use YouTube Analytics to differentiate between earning from original content you uploaded versus earning from claims on user-generated content (UGC)?
Create channel groups for UGC and non-UGC earnings
Check Ad Performance Report by content type
Filter content by claim type then compare earnings
Run a playback location report and list earning types

What section of your CMS would you use to enable monetisation for your licensed content?
Claims
Assets
Channels
Content ID

What is the final step when using the Package uploader to get your content onto your CMS?
Drag and drop media files.
Click “Process package” button.
Upload metadata files through UI.
Click “Validate” button.

Which metric from the downloadable reports would you use to optimise monetization settings?
Asset Ownership in the Asset Report
View count in the Ad Revenue Report
Claim status in the Claims Report
Ad formats in the Video Report

Which delivery method would you use if you deliver over 100 assets per month and are interested in scaling your operations?
Package Uploader
SFTP Dropbox
YTSecure Uploader
Basic youtube.com upload

in scaling your operations?
Package Uploader
SFTP Dropbox
YTSecure Uploader
Basic youtube.com upload
Which tool is ONLY available in the CMS YouTube Analytics interface?
View estimated earnings
Export a Watch Time report
Use the compare function
Create an asset group

What feature is ONLY available in the Content Management System and is NOT available in the Channel Creator Studio?
Editorial rights to uploaded videos
Reports and analytical data
Editing videos from the channel
Access to rights management tools

What is a benefit of managing your content with SFTP or the Aspera Dropbox solution?
High video quality
Lower costs
Ease of scalability
Fewer steps

If you want to grant your team access to the CMS, but are afraid they might make mistakes when editing content, which restriction should you enable when creating the role for your team?
No bulk actions
Hide revenue data
Read only
Content Owner

Which metric would you use to get an overall sense of the performance of your channel or Content Owner?
Watch time and views
Demographics
Comments
Devices

Owner?
Watch time and views
Demographics
Comments
Devices
If you hired a third party to analyse your data and would like to give them access to track your data, which feature should you enable when creating a new role?
Video manager
Channels
Analytics and Reports
Content ID manual claiming

Which report would you use to find out revenues per asset for UGC claims?
Claims
Ads Partner Revenue
Asset
Transactional

How would you block certain types of ads (i.e. food and beverage ads) from appearing on your videos?
From CMS settings, click block ad categories
Send an email to your YouTube manager
From your AdSense account, block ad categories
When enabling ad formats, select ad categories to block

How many hours must you at least wait before accurate user data appears in YouTube Analytics?
12 hours
24 hours
48 hours
128 hours

Which of the following is needed to add multiple managers to your YouTube channel?
SSH Key
Google+ Page
Content Owner
Blogger Account

What should you do when you receive an error message after trying to link a channel to your content owner?
Contact your YouTube manager
Refresh the page
Clear your cache
Remove the channel and add it again

When comparing earnings from year to year, you notice similar up and down cycles in a specific two-month period. What is the most likely reason?
YouTube is validating and adjusting views
Seasonality in advertiser spending
Positive and negative comments on your videos
Shifts in views from desktop to mobile

What feature or filter would you use to investigate why two videos of the same length might have different audience retention metrics?
Date Filter
Subscribers versus Non Subscriber Feature
Group Feature
Compare Feature

Which step is necessary to ensure you and your channel partners get paid for earnings?
Enable at least two Ad formats on your channel
Connect your AdSense account to your Content Manager
Set a valid notification email address in your settings
Enable channel-level attribution for your CMS

To help track your intellectual property, which report includes data on both active and inactive claims as well the status of any user-uploaded (UGC) videos that you’ve claimed?
Asset
Asset Conflict
Ads Partner Revenue
Claim

What accounts for differences between view counts on a channel page compared to view counts in YouTube Analytics?
Differences in the definition of a view count
Timezone differences between regions for videos
Channel page view count only include public videos
Channel page view counts include comments as views

Which of the following is NOT a way to update metadata for an asset?
CSV Upload
Metadata Update
Native YouTube UI

Batch Upload Tool