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Search Ads 360 Certification Exam Answers 2018

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Search Ads 360 Certification Exam Answers 2018
Search Ads 360 Certification Exam Answers
The Search Ads 360 Certification exam covers setting up Search campaigns across multiple search engines; assigning goals, targeting, and bid strategies; troubleshooting issues; measuring the impact; and optimizing campaigns for improved performance.
This exam tests knowledge across a broad range of topics related to automation, attribution, reporting, and conversion measurement. Users completing this exam should have an understanding of the paid search industry and how Search Ads 360 can be leveraged to manage campaigns from one interface.
The knowledge tested in this exam typically aligns with the following roles:
  • Paid Search Director
  • Paid Search Manager
  • Paid Search Supervisor
  • Paid Search Analyst

50 questions
You will have 60 minutes to complete the exam.
A score of 80% or higher is required to pass the exam.
https://academy.exceedlms.com/student/path/8639


How often is Google Ads, Bing Ads, and Baidu data refreshed in Search Ads 360?
  • 2 hours
  • 8 hours
  • 6 hours
  • 4 hours

What type of bid strategy is supported by the forecasting tool?
  • Max clicks
  • Conversions or Revenue
  • Position
  • Rules

Which three landing page tests are available in Search Ads 360? (select three)
Select All Correct Responses
  • Segment landing page test
  •  
  • All devices landing page test
  • Desktop landing page testMobile landing page test
In what order should new entities be created (assuming no campaigns already exist)?
  • Keyword > Ad Group > Campaign
  • Campaign > Ad Group > Ad > Keyword
  • Ad Group > Keyword > Campaign
  • Keyword > Campaign > Ad Group

What could prevent Inventory Management from making changes to a campaign?
  • Edits to ad rotation settings
  • Manual edits to campaign name or status
  • Edits to campaign bids or bid strategies
  • Manual edits to keyword URL templates

  • Which two changes does an advertiser manager have permission to make to an advertiser account? (select two)
  • Select All Correct Responses
    • Remove user access to an agency’s advertisers
    • Edit all advertisers within an agency
  •  
  • Edit advertiser components
    • Edit advertiser settings
  •  
  •  
  • When a reporting view is saved, who has access to the view?
  •  
  • All users within that advertiser
  •  
  • No users within that advertiser
  • Select users within that advertiser
  • Only users with edit access within that advertiser
  •  
  • When a Search Ads 360 advertiser is added with a different currency than the linked Campaign Manager advertiser, which product sets the currency for that Search Ads 360 advertiser?
  •  
  • Search Ads 360
  •  
  • Display & Video 360
  • Each product uses separate currencies
  • Campaign Manager
  •  
  • What action should be used to pass a conversion attribute (such as shipping cost)?
    • Set up Custom Floodlight Variable using bulksheets
    • Set up an additional Floodlight tag and pass the shipping cost through the revenue field
    • Set up Custom Floodlight Variable using the relevant engine frontend
  •  
  • Set up Custom Floodlight Variable as a metric
  •  
  •  
  • Which two filters are available in the change history report? (select two)
  • Creation date
  • Change Type
  • Geo
  • Campaign
  •  
  • If an engine account is set to a different timezone than an advertiser, in which timezone will Floodlight metrics appear when scoped to the advertiser level?
  •  
  • The advertiser's timezone
  •  
  • The engine's timezones
  • Campaign Manager's timezone
  • Greenwich Mean Time (GMT)
  •  
  • Which attribute may be used to upload paid search offline conversions via the Campaign Manager API?
  •  
  • GCLID
  •  
  • Keyword
  • Campaign ID
  • Match Type
  •  
  • If an engine account is set to a different currency than an advertiser, metrics will appear in what currency when scoped to the engine level?
  • Billing currency
  • Engine's currency
  • Ad group's currency
  • Advertiser's currency
  •  
  • Which two constraints can an advertiser select on their conversion-based bid strategies? (select two)
  • Select All Correct Responses
  •  
  • Max CPA
    • Impression share
    • Profit
  •  
  • Position
  •  
  •  
  • What setting should be applied to a Floodlight tag passing offline conversion data?
    • Primary source is offline
    • Dynamic tag
    • Image tag only
  •  
  • Primary source is retail
  •  
  •  
  • Which three frequencies can be scheduled for reports? (select three)
  • Select All Correct Responses
  •  
  • Monthly
    • Daily
    • Weekly
  •  
  • Hourly
  •  
  • Data Exclusion events exclude data for a minimum of how many hours?
    • 8 hours
    • 4 hours
  •  
  • 24 hours
  •  
  • 2 hours
  •  
  • What are two key differentiators in functionality between labels and business data?
  • Select All Correct Responses
    • Ability to pause biddable items
  •  
  • Ability to attach a business calendar
    • Ability to report at the campaign level
  •  
  • Ability to pivot metrics within Search Ads 360
  •  
  •  
  • What Floodlight tag measures purchases and revenue on a website?
    • Counter
    • Revenue
  •  
  • Transaction
  •  
  • Action
  •  
  • When a Search Ads 360 advertiser is linked to Campaign Manager, which product sets the timezone?
    • Display & Video 360
    • Search Ads 360
  •  
  • Campaign Manager
  •  
  • Each product uses separate time zones
  •  
  • At which three levels can automated rules be set up? (select three)
  • Select All Correct Responses
    • Agency
  •  
  • Engines
    • Keywords
    • Campaigns
  •  
  •  
  • Which two types of campaigns do bid strategy opportunities analyze? (select two)
  • Google Ads App campaigns
  • Gemini manual campaigns
  • Bing Ads manual campaigns
  • Google Ads manual campaigns
  •  
  • Which two segments CANNOT be applied to reporting data? (select two)
  • Select All Correct Responses
    • Business data
  •  
  • Attribution model
    • User ID
  •  
  • Device type
  •  
  • What attribution model assigns all credit to the last click on a paid search ad before a conversion?
    • Data-Driven
  •  
  • Last paid search interaction
  •  
  • First interaction
  • Position-based
  •  
  • Which two features may be used to upload offline conversion data to a Search Ads 360 keyword ID? (select two)
  • Select All Correct Responses
  •  
  • Bulksheets
    • Search Ads 360 API
  •  
  • Campaign Manager API
  • Google Ads API
  •  
  • Which three items can a bid strategy consider when optimizing the performance of a bidding portfolio as a whole? (select three)
  • Ad groups
  • Keywords / Product Groups
  • Campaigns
  • Agency
  •  
  • Which level's settings CANNOT be edited with bulksheets? (select two)
  •  
  • Advertiser
    • Ad Group
  •  
  • Network
  •  
  • Campaign
  •  
  • Bulksheets can be used to complete which two tasks? (select two)
  • Select All Correct Responses
    • Generate formula columns in bulk
  •  
  • Upload offline conversions
    • Upload custom Floodlight variable data
  •  
  • Create labels
  •  
  •  
  • Which three modifiers can be automated by a bid strategy? (select three)
  • Select All Correct Responses
  •  
  • Mobile bid adjustments
    • Location target bid adjustments
    • Search impression share bid adjustments
  •  
  • Remarketing target bid adjustments
  •  
  •  
  • What does it mean when the "Stop sync" button is greyed out?
  • The engine account is paused.
  • The sync is complete
  • The engine type is "Other.
  • The sync is applying updates.
  •  
  • Which two types of goals can be targeted in Bid Strategies? (select two)
  • Select All Correct Responses
    • Business data
  •  
  • Conversion
    • Profit Margin
  •  
  • Revenue
  •  
  •  
  • What happens when an engine is paused?
  •  
  • Syncs are paused from the engine
  •  
  • Active campaigns are paused
  • All campaigns are paused
  • Ad groups and keywords are paused
  •  
  • Which three changes can a user set up using scheduled edits? (select three)
  • Select All Correct Responses
  •  
  • Lower bids on keywords during weekends
    • Raise bids on keywords every Monday at 7am
    • Activate a new bid strategy
  •  
  • Activate ads or keywords at a specific time
  •  
  •  
  • During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two)
  • Select All Correct Responses
    • Increase bidding portfolio by 2 new keywords
    • Decrease bidding portfolio by 1 low-performing keyword
  •  
  • Decrease CPA target of bid strategy 60%
    • Decrease maximum bid in the bid strategy setting 40%
  •  
  •  
  • What is the Search Ads 360 account hierarchy?
  • Agency > Advertiser > Engine > Campaign > Keyword > Ad Group > Ad
  • Advertiser > Engine > Campaign >Keyword
  • Agency > Advertiser > Engine > Campaign > Keyword
  • Agency > Advertiser > Engine > Campaign > Ad Group > Ad > Keyword
  •  
  • Which two methods can be used to pass conversion attributes such as model type, color, and year of production through a Floodlight activity? (select two)
  • Set up a Custom Dimension in Google Analytics
  • Set up a custom Floodlight variable as a dimension in Search Ads 360
  • It is not possible to pass conversion attributes
  • Set up a custom Floodlight variable in Google Tag Manager
  •  
  • Which three features can a call-tracking partner use to send data to Search Ads 360? (select three)
  • Bulksheets
  • Campaign Manager API
  • Search Ads 360 API
  • Custom Variables
  •  
  • What conversion data can be uploaded using bulksheets?
    • Google Analytics goal data
    • Custom Floodlight variable data
    • Google Ads conversions data
  •  
  • Offline conversion data
  •  
  •  
  • What level should be used to evaluate performance of a bid strategy?
  • Individual campaign
  • Individual keyword
  • Individual ad
  • Bid strategy
  •  
  • Which three engines are supported by the Search Ads 360 API? (select three)
  • Select All Correct Responses
    • Ask.com
  •  
  • Bing
    • Gemini
    • Google Ads
  •  
  •  
  • Which two conversion sources can be reported in custom columns? (select two)
  • Select All Correct Responses
  •  
  • Floodligh
    • Bing Conversion Trackers
    • Gemini Conversion Trackers
  •  
  • Google Ads Conversion Trackers
  •  
  •  
  • Which three requirements must be met to run a successful ad copy test? (select three)
  • Ads must only include one ad copy test at a time
  • All keywords and engines must be paused
  • Each ad must contain only one landing page URL
  • Minimum number of required impressions for each ad group
  •  
  • Which two column categories appear in formula columns? (select two)
  • Select All Correct Responses
  •  
  • Conversion metrics
    • Search impr share
  •  
  • Engine metrics
  •  
  • Creation time
  •  
  • What feature may be used to report on a specific Floodlight conversion?
  •  
  • Custom Column
  •  
  • Custom Dimension
  • Business data
  • Custom Metric
  •  
  • Which two conversion sources can be selected in bid strategies? (select two)
  • Select All Correct Responses
    • Google Tag Manager goals
  •  
  • Floodlight
    • Google Analytics
  •  
  • Bing Universal Event Tracking
  •  
  • What feature is used to track unsupported ad types that specify their own landing page or Google Display Network and Gmail promoted campaigns?
    • Business data
    • Landing page test
  •  
  • Placeholder keyword
  •  
  • Rules
  •  
  • What occurs when auto-tagging is enabled?
    • A label is added to all Google Ads campaigns
  •  
  • A Google click ID is appended to all landing page URLs
  •  
  • A scheduled edit is created for all Google Ads campaigns
  • A Google Click ID is reported in the budget pacing report
  •  
  • What feature may be used to edit custom Floodlight variable data?
  •  
  • Search Ads 360 API
  •  
  • Google Ads API
  • Text Editor
  • Bulksheets
  •  
  • Which two types of uploads can be made through an sFTP endpoint? (select two)
  • Select All Correct Responses
  •  
  • Conversions
    • Inventory management feeds
  •  
  • Bulksheets
  •  
  • Google Search history
  •  
  • What function do ValueTrack parameters perform?
  • Create custom date segmentation
  • Dynamically insert information
  • Track additional conversion types
  • Automatically sync to Google Tag Manager
  •  
  • At which two levels can URL Templates be set up? (select two)
  • Select All Correct Responses
    • Advertiser
  •  
  • Campaigns
    • Agency
  •  
  • Engine
  •  
  •  
  • What step would be taken to check if an inventory management template has created any entities?
  • Apply an "Inventory template ID" filter
  • Create an Executive Report with no filters
  • Filter for errors in the reporting dashboard
  • Check the template's progress bar
  •  
  • What metrics estimate conversions that measure user behavior across devices and environments?
    • clicks
  •  
  • Cross-environment metrics
  •  
  • visits
  • cost
  •  
  • What two Floodlight activity group types can be set up? (select two)
  • Metric
  • Counter
  • Dimension
  • Sales
  •  
  • Campaigns can only be copied within the same engine account for which two engines? (select two)
  • Yahoo Gemini
  • Bing Ads
  • Social
  • adMarketplace
  •  
  • What is the default attribution model for Floodlight?
    • First Click
  •  
  • Last Click
  •  
  • Last Impression
  • First interaction
  •  
  • Which two user types can activate the conversion API? (select two)
  • Agency manager
  • Advertiser manager
  • Advertiser user
  • Agency user
  •  
  • At which three levels can bid strategies be applied? (select three)
  • Ad group
  • Keyword
  • Campaign
  • Agency
  •  
  • When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?
    • 2 weeks
    • 1 week
  •  
  • 3-4 weeks
  •  
  • 3 months
  •  
  • Which three URLs are involved in a landing page test? (select three)
  • Select All Correct Responses
  •  
  • Original
    • Control
    • Experiment
  •  
  • Rule
  •  
  • What feature provides audience lists to Display & Video 360 or Google Ads based on search clicks recorded by Search Ads 360?
    • Search Ads 360 API
    • Google Ads API
    • Attribution
  •  
  • Remarketing lists
  •  
  •  
  • If bids on keywords in a bid strategy are manually overwritten, how long will it take for the bid strategy to resume bidding on those keywords?
    • 1 hour
  •  
  • 24 hours
  •  
  • 12 hours
  • 6 hours
  •  
  • What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets?
  • Advanced Targeting
  • Clicks
  • Position
  • Conversion
  •  
  • When Campaign Manager isn't used as the ad server, what should Search Ads 360 advertisers link to in Campaign Manager?
    • Campaign
    • Placement
  •  
  • Advertiser
  •  
  • Publisher
  •  
  • Which three features can be used to integrate offline conversion data? (select three)
  • Bulksheets
  • sFTP
  • Google Data Studio
  • Search Ads 360 API
  •  
  • What is shown in the "Last sync" details tab? (select two)
  • Select All Correct Responses
    • A list of campaigns modified
  •  
  • The time that the sync occurred
    • A list of error types
  •  
  • The number of errors during the sync
  •  
  •  
  • What configuration setting eliminates duplicate conversions between advertisers?
  • Shared Floodlight configuration
  • Revenue
  • Action
  • Counter

Which two methods can be used to send an Executive report to a user with no access to Search Ads 360? (select two)
  • Deliver daily file to shared sFTP
  • Executive reports can't be sent to a user with no access to Search Ads 360
  • Send a downloaded PDF or Excel file
  • Link to a shared version of the generated report

What permissions are needed to create an advertiser?
  • Advertiser user (edit access)
  • Advertiser viewer
  • Agency Manager
  • Read-only

Where can a saved web query be found?
  • In the right-hand menu, click Attribution, then Web Query
  • In the left-hand menu, click Budget Management, then Web Query
  • In the left-hand menu, click Downloads then Web Query
  • In the right-hand menu, Click Advertiser Settings, then Web Query