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Display & Video 360 Certification Exam Answers 2018

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Display & Video 360 Certification Exam Answers 2018
Display & Video 360 Certification Exam Answers
The Display & Video 360 Certification exam covers programmatic and direct deal campaign setup, including assigning inventory, goals, budgets, targeting, and creatives. The exam also tests on critical tasks and workflows for troubleshooting, measuring performance and optimization.

The knowledge tested in this exam typically aligns with the following roles:
  • Agency Traders
  • Programmatic Media Managers

60 questions
You will have 60 minutes to complete the exam.
A score of 80% or higher is required to pass the exam.
https://academy.exceedlms.com/student/path/8636



What environment supports proximity targeting?
  • Desktop Web on Mobile
  • TrueView
  • Mobile App
  • Mobile Web

What are two ways to make bulk changes within Display & Video 360 campaigns?
Select All Correct Responses

  • Use Structured Data Files (SDF)
  • Update within Campaign Manager
  • Navigate to optimization within line item view
  • Naviagate to Insertion Order < Line Item level < Select Line Item < Action <Bulk Edit


How does the setup for a Programmatic Guaranteed deal differ from a preferred deal?
  • Programmatic Guaranteed deals are available in the insertion order's Inventory source targeting
  • The publisher needs to agree on the targeting and categories for an open auction deal
  • The publisher needs to agree on number of impressions and fixed price for a Programmatic Guaranteed deal
  • The publisher sets up line items in Display & Video 360 for any Programmatic Guaranteed deals

What is required for creative approval?
    • HTML5 formatting

  • A valid landing page

  • A 3rd-party verification tracker
  • Data sharing is enabled

How can an advertiser be granted access to TrueView inventory?
Accept Terms & Conditions and Fees in the Partner's settings
Add a 4 percent media fee to the partner revenue model
Add YouTube to the targeted sites in the TrueView channel
Add YouTube to the list of accepted exchanges in the Partner's settings

What step should be taken to track and secure a programmatic deal with a publisher?
Go to the partner's Basic Details, in Display & Video 360 and link the deal ID
Contact your customer support representative
Go to Marketplace Negotiations to review and accept deals in Display & Video 360
Go to Inventory targeting within a line item and search within "Inventory Source"

To send data from Campaign Manager to Display & Video 360, what initial step should be taken?
    • Associate the Display & Video 360 partner ID in Campaign Manager's Properties
    • Remove any reference to Campaign Manager Site(s) in Display & Video's Basic Details

  • Associate Display & Video 360 in the advertiser's Floodlight configuration in Campaign Manager

  • Associate the Bid Manager partner ID in the advertier's "Creatives fields" section

To access a first-party audience list from a Floodlight tag in Display & Video 360, what step should be taken in Campaign Manager?

  • Assign the Floodlight tag to an audience list

  • Set the Floodlight tag to accept Dynamic tags
  • Add a custom variable for audience targeting
  • Add a Display & Video 360 macro to the Floodlight Tag

How would you add third-party verification to a creative when Campaign Manager is your ad server?
In Display & Video 360, use the custom tag wrapper feature
Add the Display & Video 360 tags to Campaign Manager with the third party verification's tracking link
Download the Campaign Manager tag, append to the Display & Video 360 tag, and perform a SDF bulk upload
Add the integration code to the advertiser's Basic Details and upload the tags to Display & Video 360

Which environments and inventory sources cannot run within a single line item?
    • Desktop and mobile web
    • Mobile web and mobile app

  • YouTube and open exchange

  • Mobile app and mobile app interstitial

Which two views show the revenue and conversion metrics for line items? (select two)
Select All Correct Responses
    • Quality view
    • Pacing view

  • Performance view
  • Optimization view


What step would an advertiser take to target a list of email addresses?
    • Assign a Floodlight tag to an audience list in Campaign Manager
    • Add the email addresses to keyword targeting

  • Create a Customer Match list for TrueView

  • Create a Custom Affinity audience list

Which ad format supports pre-bid verification with Integral Ad Science?
    • Mobile app
    • TrueView
    • Bumpers

  • Display


Where can a preferred deal be assigned?
    • In the line item's creative assignment
    • In the partner settings, under inventory source

  • In the line item's inventory source targeting

  • In the line item's audience targeting

What is one way to control ad frequencies across multiple insertion orders?
Create insertion order budget segments
Assign a frequency cap to each creative
Set campaign-level frequency caps
Set recency targeting

What report can identify when a campaign overspent the budget?
A Verification report, grouped by "Advertiser Currency"
An Inventory Availability report grouped by "Time of Day"
Basic or Standard report, grouped by "Time of Day"
A SDF report based on the insertion order and line items
What report can help verify if pixels load correctly on a webpage?
    • Gross Rating Points

  • Floodlight

  • Reach
  • Inventory Availability
  •  
What report shows the number of unique users for a specific website?
    • Audience Composition

  • Inventory Availability

  • Standard
  • Page-Category
What step would be taken to verify that conversion pixels are implemented and load correctly?
    • Generate a Unique Reach report and include Cookie Reach: Average Impression Frequency
    • Check the line item performance metrics for conversions greater than zero
    • Generate a Standard or General report and include conversion metrics

  • Generate a pixel load report grouped by the conversion pixel(s)


When creating a new TrueView campaign, how long should be allocated for creative review?
    • Up to 6 hours

  • Up to 24 hours

  • Up to 2 hours
  • Up to 12 hours

What feature allows users to adjust fixed bids for different geographies or device types?
    • Recency targeting
    • Partner revenue model
    • Viewability targeting

  • Bid multipliers


What inventory sources allow for exclusive publisher partnerships?
    • Automatic Deals and private auctions
    • Exchanges and preferred deals
    • Automatic Deals and preferred deals

  • Preferred deals and private auctions


What data cannot be evaluated with a Standard or General performance report?
    • Impressions and eCPM by website
    • Clicks and conversions for individual creatives

  • The match ratio of third- and first-party audience segments

  • Viewability metrics across each IO and line item

What is the correct Display & Video 360 account hierarchy?
    • Partner > Campaign > Advertiser > Insertion order > Line item > Creative

  • Partner > Advertiser > Campaign > Insertion order > Line item > Creative

  • Insertion order > Partner > Line > Advertiser
  • Account > Line item > Advertiser > Insertion order > Partner
What step should be taken to assign an advertiser to a preferred deal when creating a new inventory source?
    • Assign the advertiser using a Google form
    • Check that the advertiser has been automatically added to the line item's deal

  • Add the advertiser's name to the inventory access field

  • Ask the publisher to activate the deal in Display & Video 360's insertion order
How can a profit margin be applied to the revenue metric?
    • Add a column and manually calculate revenue

  • Assign a media cost markup to the partner revenue model

  • Add a percent markup in the billing profile
  • Assign the pixel to a line item's conversion tracking

When is a "view" counted for TrueView campaigns?

  • Each time the user clicks or watches 30 seconds or the entire video

  • Each time a video's screen is 50% viewable on the page
  • Each time the user watches at least two seconds of the video
  • Each time Active View recognizes TrueView
  •  
What format cannot share a frequency cap with other media formats?

  • TrueView

  • Native
  • Display
  • Video

What should be used to investigate why a line item isn't winning the majority of qualifying open auction impressions?
    • The "Line Item Settings" CSV

  • The line item's impressions lost chart

  • A General or Standard report grouped by channel
  • The Inventory Marketplace forecast

To activate the creative approvals process for a new creative, what step must be taken?
Set the creative to active
Assign the creative to an active line item
Resubmit the creative for approval
Upload the creative to Display & Video 360

What hierarchy levels are required to permission and link a YouTube channel to run TrueView?
  • Campaign and Advertiser
  • Partner and Advertiser
  • Advertiser and Insertion Order
  • Partner and Insertion Order
What line items are impacted by insertion order default targeting?
    • All current line items
    • Only video line items

  • New line items only, not current line items

  • TrueView line items
For deals, which tool can be used to identify if the correct creative sizes are sent with the bid request?
    • YouTube Programmatic Guaranteed reporting
    • Creative status field
    • Advertiser's History

  • Deals Troubleshooter


How can a site be blacklisted from an advertiser's media buys?

  • Add the URL to a channel that is assigned to the advertiser's exclusionary channel targeting

  • Use the audience composition report and exclude audiences that visit that site
  • Add the URL to the advertiser's URL field
  • Identify the website's key phrases and use them in keyword exclusion targeting

When users make changes to a line item or insertion order, where are those changes displayed?
    • In the downloadable Structured Data File
    • In the Partner's Basic Details
    • In the left panel after searching for the user name

  • Under Change History in the change log


What insertion order settings must be set before a campaign can go live?
    • Bids and creatives
    • Bid multipliers and goals
    • Auto-budget allocation and targeting

  • Budgets and flight dates


How can a creative be submitted for audit after it's been rejected and fixed?
    • On the Creative's page, click the refresh button

  • Select the creative and click "Resubmit for approval"

  • Assign the creative to another line item
  • Select the creative and select "Activate"

What does an audit status of "Pending, servable" mean?
The creative will not serve for 24 hours
The creative will serve, but is prohibited due to unsuitable content
The creative will serve, but may be rejected after policy review
The creative will not serve until resubmitted for approval

Which two settings can be edited in Campaign Settings? (select two)
Select All Correct Responses
    • Bidding Strategy

  • Campaign goal
  • Frequency caps

  • Creative
To optimize the campaign towards viewability, which two approaches can an advertiser take? (select two)
Select All Correct Responses
    • Only target inventory displayed on mobile apps

  • Assign viewability targeting
  • Set the bid strategy to viewable CPM (vCPM)

  • Add a pixel to the Default tag in Campaign Manager
  •  
What steps should be taken at the Advertiser level to run TrueView?
Enable TrueView in Advertiser settings
Link the YouTube video
Enter the channel code in Advertiser settings
Link the YouTube channel

What is a benefit of linking a YouTube channel to the advertiser in Display & Video 360?
    • Availability to frequency caps on all media buys across YouTube and other exchanges
    • Access to YouTube masthead inventory

  • Access to earned metrics, like shares, and channel subscribers

  • Access to Floodlight tag tracking without using dynamic pixels

How is the daily budget calculated for an insertion order with Flight Even pacing?
    • The campaign's budget, minus the flight budget spent, divided by the number of days remaining

  • The remaining flight budget divided by the number of days remaining

  • The flight budget divided by the number of remaining days and multiplied by 1.5
  • The remaining flight budget multiplied by the number of days remaining
  •  
  •  
  • What are two ways to check why a private deal is not running? (select two)
Select All Correct Responses
    • Generate an Audience Composition report

  • Use the Deals Troubleshooter

    • Search the history logs for the deal

  • Check the creative approval status


What step should be taken to view performance data for targeted audience segments?
Go into the insertion orders default targeting and use the potential reach metric
Generate an audience performance report and select "include only targeted audience lists"
Generate an audience composition report and filter for line items targeting audiences
Generate an Inventory Availability report and filter by all targeted audiences

How are line items affected when a user edits the default targeting for insertion orders?

  • Existing line items are uneffected and new line items inherit the new default targeting

  • Existing and new line items apply the original default targeting
  • New line items inherit the new default targeting and existing line items inherit edits to default geotargeting
  • New and existing line items inherit the new insertion order targeting

Where can an advertiser set their campaign goal?
    • Insertion Order Default Targeting

  • Campaign Settings

  • Partner Settings
  • Line Item Basic Details

What timezone is applied to inline charts and metrics data?
    • US Eastern timezone

  • The advertiser's timezone

  • The user's timezone
  • US Pacific Timezone

How can a campaign be activated after creating it?
    • Upload a campaign Structured Data File with "Live" in the status column

  • Select the Activate dropdown for the campaign, line items, and insertion orders

  • Submit an IO to your support agent
  • Set the campaign's start date to "Today"
Which ad formats cannot be assigned to a single line item? (select two)
Select All Correct Responses
    • VPAID and VAST

  • Video and Display

    • Image and HTML5

  • TrueView and Video


Which campaign setting impacts how the associated insertion orders deliver?
    • Campaign name
    • Planned spend

  • Frequency capping

  • Performance goal

When creating new video line items, what are two execution methods that save time? (select two)
Select All Correct Responses
    • Convert display line items to video line items, then make inline adjustments to targeting
    • Use the audience composition report, then exclude audiences that visit that site

  • Use Structured Data Files to bulk upload new video line items
  • Duplicate video line items, then make bulk edits to targeting


Which two objectives can be selected as a campaign goal? (select two)
Drive offline or in-store sales
Raise awareness of my brand or product
Behavioral audience targeting
Remarket to existing customers

When targeting a private deal with a news publisher that constantly refreshes the text on the page, which targeting should be avoided?
    • Demographics

  • Keyword

  • Geography
  • Time and Day

What are two ways to troubleshoot a non-spending line item? (select two)
Select All Correct Responses
    • Confirm that media fees are invoiced
    • Adjust the partner revenue model

  • Check the line item's Impression lost chart
  • Check the creative approval status


Which three settings could prevent deals from meeting their ad-serving goals? (select three)
Select All Correct Responses

  • Brand safety and sensitive category targeting
  • Demographics and audience targeting

    • VAST and VPAID creatives that are approved

  • Geotargeting and bid strategies


How can a line item's potential reach be increased from 1K to 1M targeted impressions?
    • Add targeting such as channel and environment
    • Add budget segments to the insertion order
    • Increase the bid and budget

  • Remove targeting such as keywords and exclusionary site lists


What step should be taken to determine which creatives had the lowest eCPM over the last month?
    • Generate an Inventory Availability report grouped by site and multiply average CPM by frequency
    • Generate an Audience Composition report grouped by audience with the CPM metric selected
    • Go into the creative section for the advertiser and compare the inline metrics for eCPM

  • Generate a Standard report grouped by creative with the eCPM metric selected


At what levels can pacing be set?

  • Insertion order and line item

  • Campaign and line item
  • Campaign and insertion order
  • Line item and ad group
  •  
What is one benefit of applying "auto budget allocation" to an insertion order's budget settings?

  • The system automatically moves budget to higher performing line items

  • The system will apply new budgets based on the insertion order's goal
  • The system automatically provides budget suggestions to the Quality metrics
  • Budget segments will automatically actualize and allocate to future segments

What are two Google Audiences? (select two)
In Market
Affinity
First-party
Third-party

What step should be taken to configure a Programmatic Guaranteed deal once negotiations are complete?
    • Select the deal from the the insertion order's Inventory Source targeting
    • Find the deal in Marketplace and assign the creative
    • Add the Deal ID in the advertiser's Basic Details

  • In My Inventory, find the deal and select configure


What ad format cannot run with Even pacing set on the insertion order?
    • Native
    • Video
    • Display

  • TrueView


What is the difference between Programmatic Guaranteed deals and preferred deals?
Programmatic Guaranteed deals are imcompatible with conversion pixels
Programmatic Guaranteed deals have required minimum spend
Preferrred deals do not allow targeting edits in Display & Video 360
Preferred deals have required minimum spend
How are creatives assigned to a line item?
    • While setting up a new creative for the advertiser, assign the line item and click Save

  • Select the creative to assign in the line item's creative section

  • In the line item's settings, search and select the correct 1x1 pixel
  • Bulk upload a creative spreadsheet in the advertiser's creative section

How can a group of URLs be excluded across advertisers?
    • Contact support to exclude the list of URLs
    • Upload an Inventory Availability report into the line item's verification settings

  • Create a channel of URLs and exclude it in advertiser or partner-level targeting

  • Cross-match a group of URLs with their sensitive categories and block them in Brand Safety targeting

What is the result of using a VPAID tag instead of a VAST tag when running video ads?
    • More available inventory across all devices
    • The ability to run on TrueView inventory
    • Less functionality for engagement and interaction with ad

  • Less available inventory across all devices


What step should an advertiser take to exclude sensitive categories using a supported third-party verification tool?
Upload the categories into Campaign Manager's Verification system
Implement tracking tags with 1x1 pixels that call the third-party's verification system
Contact support with a list of the categories that need to be excluded using a specific third-party verification service
Select the integrated third-party from "Other Verification Services" in Brand Safety targeting

Which exchanges have their own creative audit process?

  • AppNexus, Google Ads Manager, BrightRoll

  • Every exchange has its own creative audit process
  • AdRoll, Pubmatic, Rubicon
  • Google Ads Manager only

To duplicate a line item, what steps must be taken?
Select the line item, click "Action," and then "Download"
Select the line item, click "Action," and then "Duplicate"
Select the line item, click "Action," and then "Bulk Edit"
Use the default targeting to duplicate line items

Which two pacing scenarios represent spend-behavior that's working as intended? (select two)
Select All Correct Responses
    • Even pacing line item overspends in the first six hours, and then pauses insertion order spend

  • ASAP pacing line item spends the entire budget within the first couple of hours
  • Ahead pacing line item spends 120% of its expected daily spend

  • Even pacing line item spends 200% up front then evens out by the end of the month

What percentage of the daily budget is applied when using "Ahead" pacing?
    • 200% of the daily budget, based on inventory

  • 120% of the daily budget, based on the flight dates

  • 150% of the budget, based on budget segments and KPIs
  • It's not a specific percentage, it's soley based on performance

Where are video ads hosted for a TrueView campaign?
  • On Display & Video 360 using a 1x1 pixel and a Native ad tag
  • On Campaign Manager
  • On the advertiser's public YouTube channel
  • Through a third-party video hosting tool

Which two insertion order and line item settings are required? (select two)
  • Pacing
  • Budget
  • Automated bid strategy
  • Auto Budget Allocation