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Google Ads Display Advertising Certification Assessment Answers 2018 PDF Dowload
The Google Adwords Advanced Display is now Google Ads Display Advertising Certification Assessment Answers advanced concepts, including best practices for creating, managing and optimizing Display campaigns.
Which functionality applies to HTML5 ads?
They can’t be viewed on mobile devices
They use interactive content stored in containers and rendered in browsers
They’re easy to update but require plug–ins
They’re easy to update and don’t require plug–ins
How does an extension work on a Display ad?
It adds a testimonial
It extends the length of the ad placement
It extends the ad below the fold
It adds extra information, like a location or phone number
Which practice would be acceptable under Google’s editorial and technical requirements?
Including a generic phrase like “Buy products, click here”
Promoting documented copyrighted content
Showing a URL that doesn’t accurately indicate the landing page, such as “google.com” taking people to gmail.com
Linking to a site that’s under construction
A direct response advertiser would like to promote a new line of non–stick cookware that is
being sold on an e–commerce site via a display ad. She should choose a landing page for the ad that features:
a specific pan within the new line
the entire new line of non–stick cookware
all cookware sold on the site
all non–stick cookware sold on the site
In addition to partner websites, where can you display your ads on the Google Display Network? (Choose 2)
YouTube.com
Any mobile site or mobile app
Mobile sites that are part of the Google Display Network
google.com
What does remarketing allow you to do? (Choose 2)
Tailor your ads to users based on their previous actions on your website or app
See how many people bought your product after seeing the ad
Reconnect with people who have previously visited your website or mobile app by showing them relevant ads as they browse the web
Send client emails
Which practice would violate Google’s editorial and professional requirements?
Directing people to a page other than the advertiser’s homepage
Including a border on the ad
Including a question mark in the headline
Showing a ValueTrack tag in the text
What are the key benefits of using the Google Display Network? (Choose 2)
Influence consideration
Massive reach, you can advertise on any website
Placing your ads on google.com
Sophisticated reporting to measure performance
Viewable cost–per–thousand impressions (vCPM):
applies to all ads that appear in Google Search and on the Display Network
lets you pay only for impressions that become viewable
lets you bid based on Google Ads’ projected views of your ad
counts an ad as “viewable” when 75% of it is visible on the screen for 5 seconds or more
An advertiser who wants to target specific categories of video content on the Display Network should:
use video ads
add the keyword "video" to the campaign
add a call–to–action (CTA) overlay to the ads
target the Search Network
What is your advertising objective if you want to ensure your content catches the eye of the people who want what you offer?
Build awareness
Drive action
Influence consideration
Drive loyalty
A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:
cost–per–click (CPC) bidding
target cost–per–acquisition (CPA) bidding
viewable cost–per–thousand impressions (vCPM) bidding
cost–per–day (CPD) bidding
You're running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart, but not buying them. How can you bring those customers back to actually buy the shoes?
Launch a new search campaign
Create a remarketing list segment for shopping cart abandoners
Send an email blast to all of your newsletter subscribers
Launch a new marketing video
Where can you place a client’s image and video ads?
On the Search Network only
On the Search and Display Networks
On the Display Network only
On the Search Network and YouTube
Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What’s the best targeting strategy for her?
Create one ad group targeted to both remarketing and Shopping
Create separate remarketing and Shopping campaigns
Create a combined remarketing and Shopping campaign
Create two ad groups: one targeted to remarketing and the other to Shopping
Frequency capping gives advertisers the ability to specify a limit to the number of:
clicks for a unique viewer
clicks for all viewers
impressions for a unique viewer
impressions for all viewers
You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?
Implement the remarketing tag after the body tag
Include “textbooks” and “study guides” as keywords
Use the “Education” business type
Use a custom feed
You'd like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads. Which category describes the users that visited your homepage, but didn't move any further into your site?
Product page visitors
Past converters
Category page visitors
Homepage visitors
Which ad format is easiest to create and edit, and has the widest reach on the Display Network?
Text ads
Rich media ads
Display ads
Video ads
You have a friend who has a small business, and she wants to manage her own Google Ads campaign. She has no experience with Google Ads and would like to experiment with different options. Which campaign type would you recommend to start?
Search Network
Display Network with Search opt-in
Display Network
Search Network with Display opt-in
The dynamic remarketing tag collects data such as:
affinity group characteristics
types of pages viewed
business ID numbers of visitors
number of code snippets
Which ad format is recommended for building awareness?
Dynamic image ads
Image ads
Universal app campaigns
Display ads with location extensions
Dynamic remarketing lets an advertiser:
re–run an ad to increase the volume of people who will see it
show an ad to someone on his mobile device 24 hours after visiting the website on a
desktop PC
show prior visitors to his site ads that are based on products or services they saw on the site
engage visitors to the website by opening a chat session
James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta, GA. What should he do?
Buy more ad inventory in that region
Limit the number of times an individual in that region sees the ad
Run remarketing campaigns only in that region
Lower the bid for inventory targeting that region
When using cost–per–acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:
Impression
Conversion
Click
Viewthrough
Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?
Cost–per–acquisition (CPA/CO)
Cost–per–view (CPV)
Viewable cost–per–thousand impressions (vCPM)
Cost–per–click (CPC)
Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?
A quotation about falling in love
A photo of a bride
A map showing her business location
promotion from a related business, like a bakery
If an advertiser chooses to run ads in image formats, Google will:
charge an additional fee to serve these ads
display these ads on the Display Network
display these ads on the Search Network
require that cost–per–thousand impressions (CPM) bidding be used
An advertiser notices that a Display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign's current budget?
Frequency capping
Ad rotation
Bid Optimizer
Ad scheduling
Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which type of Google Ads campaign would be best for that?
Search Network with Display opt-in
Search Network
Search Network with YouTube opt-in
Display Network
Which bidding type is only available for ads on the Display Network?
Target cost–per–acquisition (CPA)
Maximize clicks
Cost–per– view (CPV)
Viewable cost–per–thousand impressions (vCPM)
Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you?
Focus on engagement
Focus on impressions
Focus on conversions
Focus on clicks
What is the reach of the Google Display Network?
Over 50 percent of global internet users
Over 40 percent of global internet users
Over 60 percent of global internet users
Over 90 percent of global internet users
What is your advertising objective if you've just launched a product and would like to show your ads to a varied group of consumers?
Drive loyalty
Drive action
Influence consideration
Build awareness
Which feature could help advertisers determine if the clicks they are receiving on the Display Network are valuable?
IP exclusion setting
Conversion tracking
Display Planner
Keyword diagnosis
Which bidding strategy should use you if you want to increase revenue from your ad spend?
Enhanced cost-per-click (ECPC)
Maximize clicks
Target cost-per-action (CPA)
Target return on ads spend (ROAS)
How many websites are part of the Google Display Network?
100K+ websites
500K+ websites
1M+ websites
2M+ websites
Which report should advertisers run to see which Display Network properties displayed their ads and view associated statistics?
Reach and frequency
Ad performance
Placement performance
Impression share
You've just opened your new bakery shop in Paris, and would like to have more customers in your shop. Which bid strategy do you need to select when setting up your campaign to get the required results?
Enhanced cost-per-click (ECPC)
Cost-per-enagement (CPE)
Viewable cost-per-thousand impressions (vCPM)
Cost-per-view (CPV)
Which remarketing list segment will typically have the highest volume of viewers?
Homepage visitors
Past converters
Category page visitors
Product page visitors
Which is a benefit of using display advertising with Google to build brand awareness?
Consistent performance from day–to–day
Higher clickthrough rates (CTR) than on Google Search
Expansive network of diverse sites
Accurate forecasts of clicks and impressions
In order to use remarketing with Google Analytics, you need to:
have a goal conversion rate of 30%
have a goal conversion rate of 20%
have at least one active Google Ads account
have your Google Analytics and Google Ads accounts linked
You'd like to show your ads to customers who live in a specific region or country and speak German. Which targeting method can you use?
Device targeting
Keyword targeting
Location and language targeting
Audience targeting
You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it?
Clickthrough rate
Cost-per-click
Conversion
Cost-per-acquisition
Hayley's client wants to drive sales of her new cookbook that's about gluten–free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywordsand topics and the "Target and bid" setting, her client's ads can show when:
only the topics match
the keywords and bid match
only the keywords match
the keywords and topics match
If John is setting up a new video campaign, which manual bidding strategy should he use?
Cost-per-thousand-viewable impressions
Cost-per-click
Cost-per-view
Cost-per-engagement
An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?
Set bids on individual placements
Create a campaign for each website
Choose websites that represent a variety of themes
Set bids at the ad group or campaign level
“Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone
watches the ad twice in a row
expands or interacts with the ad
watches the ad for at least 2 seconds
hovers their finger over the ad for at least 2 seconds
Which automatically expands your reach based on your campaign’s conversion history to help get as many conversions as possible?
Conservative targeting
Google Analytics
Aggressive targeting
Ad Preview and Diagnosis tool
If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?
Viewable cost–per–thousand impressions (vCPM)
Cost–per–day (CPD)
Cost–per–view (CPV)
Target cost–per–acquisition (CPA)
Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:
sell high–end running shoes to competitive marathon runners
reach shoppers who are ready to buy right away
increase brand awareness
reach men, women, and children of all ages who need any kind of athletic shoes
An advertiser selling airline tickets has designed an image ad with drop–down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:
perform well on the Display Network because it contains relevant information
be resized on the Display Network because it lacks animation elements
be disapproved because it mimics a function the ad can't perform
perform poorly on the Display Network because it will frustrate people
Which feature applies to the Display Network but not the Search Network?
Language targeting
Location targeting
Cost–per–click (CPC) bidding
Frequency capping
If a display ad has been disapproved, how do you submit a request for another review?
Open and then resubmit the ad
Email ads–support@google.com to find out why it wasn’t approved
Edit your ad so it complies with Google policy and re–save it
Click "Re–review display ad"
Which report is helpful when using site and category exclusions?
Campaign report
Placement report
Ad group report
Keyword report
In your next campaign you'd like to show images of your products in your ads. What campaign type do you choose?
Video Network
Search Network with Display opt-in
Search Network
Display Network
For an ad entering an auction on the Display Network, the Google Ads system will calculate the effective cost–per–thousand impressions (eCPM) when there are:
only cost–per–click (CPC) ads entering the auction
any cost–per–click (CPC) or cost–per–acquisition (CPA) ads entering the auction
both cost–per–click (CPC) and cost–per–acquisition (CPA) ads entering the auction
only viewable cost–per–thousand impressions (vCPM) ads entering the auction
When optimizing for the Display Network, a clear call–to–action (CTA) in the ad text is important in order to:
increase overall impressions for the ad
set expectations for customers who are in various stages of the buying cycle
identify the traffic to your website that was generated by ads
improve the Quality Score of the ad on all Google properties
Which of these metrics is typically most important in measuring a direct response advertiser's performance on the Display Network?
Impressions
Conversions
Clickthrough rate (CTR)
Clicks
To raise awareness of what you're advertising without limiting who might see your ads, you should:
add multiple targeting methods and use the "Bid only" setting
add multiple targeting methods and use the "Target and bid" setting
set a topic bid adjustment to show your ads on multiple pages about a specific topic
set a mobile bid adjustment to reach more customers on mobile devices
An advertiser who sells coffee beans adds the keyword “Java'” to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites?
Add "Coffee beans" as a topic
Exclude "Programming" as a topic
Add “Java beans” as a negative keyword
Make it obvious in the ad copy that "Java" refers to coffee, not JavaScript
Why is it recommended to separate Display Network campaigns from Search Network campaigns?
Lower clickthrough rates (CTRs) on the Display Network can negatively affect Quality
Score
Higher bids are required to be successful on the Display Network
Different campaign settings may be more effective on different networks
Separate campaigns allow for more accurate location targeting
If you'd like users to fill in a survey on your website, which marketing objective do you need to select when setting up your Display campaign?
Build awareness
Influence consideration
Drive action
You don't need to select marketing objective in this case
In order to use target cost–per–acquisition (CPA) bidding, an advertiser must:
be using viewable cost–per–thousand impressions (vCPM) bidding, with a certain
number of viewable impressions in the previous 30 days
have a certain number of conversions in the previous 30 days
be opted in to the Search Network and YouTube
be opted in to the Search Network
You'd like to show your ads to users searching for custom t-shirts. Which targeting method can you use?
Audience targeting
Keyword targeting
Device targeting
Location and language targeting
Your client has a Mexican restaurant and wants to increase brand awareness in the local community. What type of ad would you create to help reach your client's goal?
A text ad with keywords describing the most popular menu items, like “fish tacos,” on the Search Network
A text ad with a call extension on the Search Network
An interactive Lightbox display ad on the Display Network that’s focused on the restaurant’s most popular menu items
An image ad featuring a drawing of the restaurant on the Display Network
Cost–per–thousand impressions (CPM) bidding is only available for:
accounts using U.S. dollars for billing currency
campaigns that target search partner sites
accounts that are using prepay billing
campaigns that target the Display Network
You are leading a brand awareness campaign for a car company, and you'd like to create buzz for your new model. Which metrics do you need to look at in your reports?
Impressions and conversions
Conversion delay and cost-per-acquisition
Clickthrough rate and cost-per-click
Impressions, reach, frequency
You might choose to use preferred layouts for dynamic display ads if your client:
wants to choose the features but not the layouts
wants to choose the layouts and features
wants to choose the layouts but not the features
doesn’t care if Google Ads chooses the layouts and features
What can you do by creating a separate campaign that's targeted only to the Display Network?
Exclude irrelevant placements and categories
Set specific maximum cost–per–click (CPC) bids for automatic placements
Allocate budget and control spend more effectively across campaigns
Set a separate placement bid at the ad group level
There's no one recommended bid amount that works best for everyone. Which factors do you need to consider when choosing a bid amount? (Select 3)
Cost of your keywords
Your profits
Competitors' products
Your campaign type
Which bidding option is best suited for an advertiser focused on direct response marketing goals?
Cost–per–click
Cost–per–interaction (CPI)
Effective cost–per–thousand impressions (eCPM)
Viewable cost–per–thousand impressions (vCPM)
Our client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?
In–market audiences using the “Infant & Toddler Feeding/Toddler Meals” category
Managed placements
Dynamic remarketing
Similar audiences
An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign, but wants to ensure that online ads reach the most relevant YouTube audience. Which should he do?
Change the managed placements to French
Change the Google Ads account language setting to French during setup
Set language targeting options for the campaign containing the ads for the film
Target specific YouTube localized domains
Your client Kevin works for a retailer that sells eco–friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?
Demographic targeting
Gender targeting
The “Green Living Enthusiasts” affinity audience
Contextual product targeting
Which ad format is recommended for getting more users for your app, as well as finding users who are likely to complete in-app actions?
Display ads with location extensions
Lightbox ads
TrueView ads
Universal app campaigns
For an advertiser focused on branding, what are the key success metrics?
Cost–per–conversion
Reach and frequency
Clicks and impressions
Conversion rate
Someone browsing the Internet sees a Google Ads display ad for laptop computers on a Display Network site, but doesn't click on it. Two weeks later, she's interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, and buys a laptop. In this scenario, view–through conversions would be valuable for the advertiser because it could:
measure the number of potential clicks associated with ad impressions
measure the number of conversions associated with ad impressions
track the IP addresses of people who saw the ad
track the number of people who saw the ad but didn't convert
View–through conversions are available only to:
advertisers that have implemented target CPA bidding
advertisers that have implemented conversion tracking
advertisers that have opted in to the Search Network
advertisers that are running video ads
Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Display Network
Topic
Remarketing
Placement
Affinity audiences
Why is it beneficial to include a text ad in the same ad group as an image ad when advertising on the Display Network?
Image ads don't perform as well on the Display Network
It ensures maximum coverage because some publishers don't accept all ad formats
Text ads don't perform as well on the Display Network
It ensures one of the ad formats will win the auction and show on a publisher site
Which manual bidding strategy can you use to increase your reach?
Cost–per–day (CPD)
Cost-per-thousand-viewable impressions
Cost-per-click
Cost-per-engagement
Which bidding option is best suited for an advertiser focused on branding goals?
Cost per acquisition (CPA)
Viewable cost–per–thousand impressions (vCPM)
Cost–per–click (CPC)
Effective cost–per–thousand impressions (eCPM)
Which is a benefit of using a Lightbox ad?
You can use any Display Network targeting method
There’s no cost for engagement with the ad
You can run it on both the Search and Display Networks
You can be charged only for click–throughs
True or False: An advertiser can target mobile apps via Google Ads.
True
False
Your client has a cupcake shop in a hard–to–find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her?
Advertise on the Search Network as well as the Display Network
Add a map showing her location to her ads
Prominently feature her street address in bold text
Add a location extension to her ad
Ads are likely to be most contextually relevant to the sites on which they appear when using:
Topic targeting
Affinity audiences
Remarketing
In–market audiences
Your client Christina wants to drive traffic to her site. She has return–on–investment goals and is already using Google Ads conversion tracking. Which bidding strategy would you recommend?
Cost–per–view (CPV)
Cost–per–day (CPD)
Target return on ad spend (ROAS)
Viewable cost–per–thousand impressions (vCPM)
How long should advertisers wait after creating a new Display campaign before analyzing its performance?
1-2 weeks
2–3 days
1 month
1 year
You're seeking an ad format to support influencing consideration for your brand. You'd also like the ad to automatically adjusts its size, appearance, and format to fit available ad spaces and better fit content users came to see. Which ad format suits these needs?
Responsive ads
Standard image ads
Lightbox ads
TrueView ads
Hich best practice is advisable when optimizing ad groups within a placement–targeted display campaign?
Move automatic and managed placements into separate ad groups
Create a separate ad group for each placement
For each ad group, target groups of placements with similar themes
Target a broad collection of placements with a single ad group
A running shoe company wants to reach "avid marathon runners" instead of just "sports fans". Which targeting method should this advertiser use?
Custom affinity audiences
Affinity audiences
Demographic targeting
Managed Placements
Which ad format is recommended for driving action?
Lightbox ads
Responsive ads
Image ads
TrueView ads
An advertiser would benefit from using affinity audience targeting if they want to reach people:
with a very specific interest, for example, avid marathon runners
regardless of their particular interests
with a particular broad interest, for example, sports fans
who’ve already visited their website
If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?
Set the targeting for the campaign to “Target all” and resubmit the ad
Set the targeting for the ad group to “Target all”
Set all targeting for the ad group to “Observations” and at least one targeting method to “Targeting”
Set the targeting for the ad group to “Broad Reach”
Targeting by topic is a good strategy if your client wants to:
actively manage his budget because he has strict cost–per–acquisition goals
drive sales on his website
reach a specific audience
control where his ads appear on the Display Network
When should you use automated bidding?
If you have had 10-50 conversions over 15 days in a single campaign
If you have had 50-100 conversions over 30 days in a single campaign
If you have had 5-10 conversions over 30 days in a single campaign
If you have had 50-100 conversions over 15 days in a single campaign
When planning a campaign, the first thing an advertiser thinks about should be:
the advertiser's goals
the advertiser's daily budget
the tools available to build a display ad
the tools available to optimize the campaign
John launched a new line of men's shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?
Gmail ads
Similar audiences
Demographic targeting
In-market audiences
Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend?
Demographic targeting
In–market audiences
A broad affinity audience
Dynamic remarketing
Managed placements allow advertisers to:
exclude a specific ad unit on a network page where there are multiple ad units
bid differently for specific placements on the Display Network
target relevant placements across the entire Display Network based on their keyword lists
give Google the ability to select placements for them and set industry–appropriate bids
An advertiser purchasing display advertising through other ad networks can still benefit from using Google Ads display ads because:
she can infinitely loop animated image ads
the ad can appear multiple times on a page to reinforce the advertiser's message
the ad will show on all ad networks and will reinforce the advertiser's message
she can fill in the gaps of niche and mass–marketed sites using Google Ads targeting options
Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display opt-in because the Display option:
uses keywords to target web pages with relevant content and uses predictive models to determine which pages are most likely to result in conversions
uses dynamic placement to target web pages and applies predictive conversion models to target ads
optimizes affinity targeting to place ads on all relevant web pages
optimizes keywords and applies affinity targeting conversion models to target ads
Remarketing is targeting ads to people who’ve already visited:
your website after they've searched on Google
competitors’ websites multiple times
your website as they browse websites and use apps on the Display Network
multiple websites on the Display Network
If you're using remarketing to reach people who've used your mobile app, they see your ads:
while browsing and using Google Maps
when they enter search terms for products like yours on a mobile device
while using other mobile apps on the same mobile or tablet device
each time they re–use your mobile app
Frequency capping limits the number of times:
your ads appear during the designated days and hours that you set
your ads appear to the same person on the Display Network
your ads appear to the same person on the Search Network
your ads appear to people with the same IP address
If a display ad appears "above the fold," this means that it:
will appear at the top of each page of the website
takes up more than 20% of the webpage
can be viewed in the upper portion of the page without scrolling
will appear anywhere on the front page of the website
In–market audience targeting consists of people:
who are in your overall target demographic group
who are interacting with contextually relevant content
who are currently researching options and actively considering buying a product or service like yours
whom you’ve reached through remarketing
When reviewing her display campaign, Gina sees that her clickthrough rate is higher on weekdays from 10 a.m. to 1 p.m. Which feature could help her be more efficient with her advertising during this time?
Frequency capping
P Exclusion
Ad rotation
Bid adjustments
You are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site?
Cost-per-click
Impression
Conversion
Clickthrough rate
On the Display Network, enhanced cost–per–click (ECPC) automatically:
adjusts your manual bid up or down based on each click’s likelihood to result in a conversion
sets bids to help you get as many conversions as possible
sets bids to maximize your conversion value while trying to reach an average return on ad spend
sets bids to help you get the most clicks within your target spend amount
Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?
In-market audiences
Dynamic remarketing
Similar audiences
Topic targeting
What targeting options are available on the Display Network? (Choose 2)
Remarketing lists for search ads (RLSA)
Demographic targeting
Affinity audiences
Connections targeting
James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (Choose 2)
How many liked the ad
How many people sign up for lessons after seeing the ad
Which age group and gender is more likely to sign up for a course after seeing the ad
How many people saw the ad
https://www.youtube.com/watch?v=W5vrJbbtYj4
The Google Adwords Advanced Display is now Google Ads Display Advertising Certification Assessment Answers advanced concepts, including best practices for creating, managing and optimizing Display campaigns.
The exam is 120 minutes
The exam have 100 questions
The passing score of the exam is 80%
The certifiation validity period of 12 months
The exam have 100 questions
The passing score of the exam is 80%
The certifiation validity period of 12 months
Which functionality applies to HTML5 ads?
They can’t be viewed on mobile devices
They use interactive content stored in containers and rendered in browsers
They’re easy to update but require plug–ins
They’re easy to update and don’t require plug–ins
How does an extension work on a Display ad?
It adds a testimonial
It extends the length of the ad placement
It extends the ad below the fold
It adds extra information, like a location or phone number
Which practice would be acceptable under Google’s editorial and technical requirements?
Including a generic phrase like “Buy products, click here”
Promoting documented copyrighted content
Showing a URL that doesn’t accurately indicate the landing page, such as “google.com” taking people to gmail.com
Linking to a site that’s under construction
A direct response advertiser would like to promote a new line of non–stick cookware that is
being sold on an e–commerce site via a display ad. She should choose a landing page for the ad that features:
a specific pan within the new line
the entire new line of non–stick cookware
all cookware sold on the site
all non–stick cookware sold on the site
In addition to partner websites, where can you display your ads on the Google Display Network? (Choose 2)
YouTube.com
Any mobile site or mobile app
Mobile sites that are part of the Google Display Network
google.com
What does remarketing allow you to do? (Choose 2)
Tailor your ads to users based on their previous actions on your website or app
See how many people bought your product after seeing the ad
Reconnect with people who have previously visited your website or mobile app by showing them relevant ads as they browse the web
Send client emails
Which practice would violate Google’s editorial and professional requirements?
Directing people to a page other than the advertiser’s homepage
Including a border on the ad
Including a question mark in the headline
Showing a ValueTrack tag in the text
What are the key benefits of using the Google Display Network? (Choose 2)
Influence consideration
Massive reach, you can advertise on any website
Placing your ads on google.com
Sophisticated reporting to measure performance
Viewable cost–per–thousand impressions (vCPM):
applies to all ads that appear in Google Search and on the Display Network
lets you pay only for impressions that become viewable
lets you bid based on Google Ads’ projected views of your ad
counts an ad as “viewable” when 75% of it is visible on the screen for 5 seconds or more
An advertiser who wants to target specific categories of video content on the Display Network should:
use video ads
add the keyword "video" to the campaign
add a call–to–action (CTA) overlay to the ads
target the Search Network
What is your advertising objective if you want to ensure your content catches the eye of the people who want what you offer?
Build awareness
Drive action
Influence consideration
Drive loyalty
A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:
cost–per–click (CPC) bidding
target cost–per–acquisition (CPA) bidding
viewable cost–per–thousand impressions (vCPM) bidding
cost–per–day (CPD) bidding
You're running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart, but not buying them. How can you bring those customers back to actually buy the shoes?
Launch a new search campaign
Create a remarketing list segment for shopping cart abandoners
Send an email blast to all of your newsletter subscribers
Launch a new marketing video
Where can you place a client’s image and video ads?
On the Search Network only
On the Search and Display Networks
On the Display Network only
On the Search Network and YouTube
Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What’s the best targeting strategy for her?
Create one ad group targeted to both remarketing and Shopping
Create separate remarketing and Shopping campaigns
Create a combined remarketing and Shopping campaign
Create two ad groups: one targeted to remarketing and the other to Shopping
Frequency capping gives advertisers the ability to specify a limit to the number of:
clicks for a unique viewer
clicks for all viewers
impressions for a unique viewer
impressions for all viewers
You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?
Implement the remarketing tag after the body tag
Include “textbooks” and “study guides” as keywords
Use the “Education” business type
Use a custom feed
You'd like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads. Which category describes the users that visited your homepage, but didn't move any further into your site?
Product page visitors
Past converters
Category page visitors
Homepage visitors
Which ad format is easiest to create and edit, and has the widest reach on the Display Network?
Text ads
Rich media ads
Display ads
Video ads
You have a friend who has a small business, and she wants to manage her own Google Ads campaign. She has no experience with Google Ads and would like to experiment with different options. Which campaign type would you recommend to start?
Search Network
Display Network with Search opt-in
Display Network
Search Network with Display opt-in
The dynamic remarketing tag collects data such as:
affinity group characteristics
types of pages viewed
business ID numbers of visitors
number of code snippets
Which ad format is recommended for building awareness?
Dynamic image ads
Image ads
Universal app campaigns
Display ads with location extensions
Dynamic remarketing lets an advertiser:
re–run an ad to increase the volume of people who will see it
show an ad to someone on his mobile device 24 hours after visiting the website on a
desktop PC
show prior visitors to his site ads that are based on products or services they saw on the site
engage visitors to the website by opening a chat session
James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta, GA. What should he do?
Buy more ad inventory in that region
Limit the number of times an individual in that region sees the ad
Run remarketing campaigns only in that region
Lower the bid for inventory targeting that region
When using cost–per–acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:
Impression
Conversion
Click
Viewthrough
Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?
Cost–per–acquisition (CPA/CO)
Cost–per–view (CPV)
Viewable cost–per–thousand impressions (vCPM)
Cost–per–click (CPC)
Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?
A quotation about falling in love
A photo of a bride
A map showing her business location
promotion from a related business, like a bakery
If an advertiser chooses to run ads in image formats, Google will:
charge an additional fee to serve these ads
display these ads on the Display Network
display these ads on the Search Network
require that cost–per–thousand impressions (CPM) bidding be used
An advertiser notices that a Display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign's current budget?
Frequency capping
Ad rotation
Bid Optimizer
Ad scheduling
Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which type of Google Ads campaign would be best for that?
Search Network with Display opt-in
Search Network
Search Network with YouTube opt-in
Display Network
Which bidding type is only available for ads on the Display Network?
Target cost–per–acquisition (CPA)
Maximize clicks
Cost–per– view (CPV)
Viewable cost–per–thousand impressions (vCPM)
Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you?
Focus on engagement
Focus on impressions
Focus on conversions
Focus on clicks
What is the reach of the Google Display Network?
Over 50 percent of global internet users
Over 40 percent of global internet users
Over 60 percent of global internet users
Over 90 percent of global internet users
What is your advertising objective if you've just launched a product and would like to show your ads to a varied group of consumers?
Drive loyalty
Drive action
Influence consideration
Build awareness
Which feature could help advertisers determine if the clicks they are receiving on the Display Network are valuable?
IP exclusion setting
Conversion tracking
Display Planner
Keyword diagnosis
Which bidding strategy should use you if you want to increase revenue from your ad spend?
Enhanced cost-per-click (ECPC)
Maximize clicks
Target cost-per-action (CPA)
Target return on ads spend (ROAS)
How many websites are part of the Google Display Network?
100K+ websites
500K+ websites
1M+ websites
2M+ websites
Which report should advertisers run to see which Display Network properties displayed their ads and view associated statistics?
Reach and frequency
Ad performance
Placement performance
Impression share
You've just opened your new bakery shop in Paris, and would like to have more customers in your shop. Which bid strategy do you need to select when setting up your campaign to get the required results?
Enhanced cost-per-click (ECPC)
Cost-per-enagement (CPE)
Viewable cost-per-thousand impressions (vCPM)
Cost-per-view (CPV)
Which remarketing list segment will typically have the highest volume of viewers?
Homepage visitors
Past converters
Category page visitors
Product page visitors
Which is a benefit of using display advertising with Google to build brand awareness?
Consistent performance from day–to–day
Higher clickthrough rates (CTR) than on Google Search
Expansive network of diverse sites
Accurate forecasts of clicks and impressions
In order to use remarketing with Google Analytics, you need to:
have a goal conversion rate of 30%
have a goal conversion rate of 20%
have at least one active Google Ads account
have your Google Analytics and Google Ads accounts linked
You'd like to show your ads to customers who live in a specific region or country and speak German. Which targeting method can you use?
Device targeting
Keyword targeting
Location and language targeting
Audience targeting
You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it?
Clickthrough rate
Cost-per-click
Conversion
Cost-per-acquisition
Hayley's client wants to drive sales of her new cookbook that's about gluten–free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywordsand topics and the "Target and bid" setting, her client's ads can show when:
only the topics match
the keywords and bid match
only the keywords match
the keywords and topics match
If John is setting up a new video campaign, which manual bidding strategy should he use?
Cost-per-thousand-viewable impressions
Cost-per-click
Cost-per-view
Cost-per-engagement
An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?
Set bids on individual placements
Create a campaign for each website
Choose websites that represent a variety of themes
Set bids at the ad group or campaign level
“Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone
watches the ad twice in a row
expands or interacts with the ad
watches the ad for at least 2 seconds
hovers their finger over the ad for at least 2 seconds
Which automatically expands your reach based on your campaign’s conversion history to help get as many conversions as possible?
Conservative targeting
Google Analytics
Aggressive targeting
Ad Preview and Diagnosis tool
If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?
Viewable cost–per–thousand impressions (vCPM)
Cost–per–day (CPD)
Cost–per–view (CPV)
Target cost–per–acquisition (CPA)
Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:
sell high–end running shoes to competitive marathon runners
reach shoppers who are ready to buy right away
increase brand awareness
reach men, women, and children of all ages who need any kind of athletic shoes
An advertiser selling airline tickets has designed an image ad with drop–down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:
perform well on the Display Network because it contains relevant information
be resized on the Display Network because it lacks animation elements
be disapproved because it mimics a function the ad can't perform
perform poorly on the Display Network because it will frustrate people
Which feature applies to the Display Network but not the Search Network?
Language targeting
Location targeting
Cost–per–click (CPC) bidding
Frequency capping
If a display ad has been disapproved, how do you submit a request for another review?
Open and then resubmit the ad
Email ads–support@google.com to find out why it wasn’t approved
Edit your ad so it complies with Google policy and re–save it
Click "Re–review display ad"
Which report is helpful when using site and category exclusions?
Campaign report
Placement report
Ad group report
Keyword report
In your next campaign you'd like to show images of your products in your ads. What campaign type do you choose?
Video Network
Search Network with Display opt-in
Search Network
Display Network
For an ad entering an auction on the Display Network, the Google Ads system will calculate the effective cost–per–thousand impressions (eCPM) when there are:
only cost–per–click (CPC) ads entering the auction
any cost–per–click (CPC) or cost–per–acquisition (CPA) ads entering the auction
both cost–per–click (CPC) and cost–per–acquisition (CPA) ads entering the auction
only viewable cost–per–thousand impressions (vCPM) ads entering the auction
When optimizing for the Display Network, a clear call–to–action (CTA) in the ad text is important in order to:
increase overall impressions for the ad
set expectations for customers who are in various stages of the buying cycle
identify the traffic to your website that was generated by ads
improve the Quality Score of the ad on all Google properties
Which of these metrics is typically most important in measuring a direct response advertiser's performance on the Display Network?
Impressions
Conversions
Clickthrough rate (CTR)
Clicks
To raise awareness of what you're advertising without limiting who might see your ads, you should:
add multiple targeting methods and use the "Bid only" setting
add multiple targeting methods and use the "Target and bid" setting
set a topic bid adjustment to show your ads on multiple pages about a specific topic
set a mobile bid adjustment to reach more customers on mobile devices
An advertiser who sells coffee beans adds the keyword “Java'” to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites?
Add "Coffee beans" as a topic
Exclude "Programming" as a topic
Add “Java beans” as a negative keyword
Make it obvious in the ad copy that "Java" refers to coffee, not JavaScript
Why is it recommended to separate Display Network campaigns from Search Network campaigns?
Lower clickthrough rates (CTRs) on the Display Network can negatively affect Quality
Score
Higher bids are required to be successful on the Display Network
Different campaign settings may be more effective on different networks
Separate campaigns allow for more accurate location targeting
If you'd like users to fill in a survey on your website, which marketing objective do you need to select when setting up your Display campaign?
Build awareness
Influence consideration
Drive action
You don't need to select marketing objective in this case
In order to use target cost–per–acquisition (CPA) bidding, an advertiser must:
be using viewable cost–per–thousand impressions (vCPM) bidding, with a certain
number of viewable impressions in the previous 30 days
have a certain number of conversions in the previous 30 days
be opted in to the Search Network and YouTube
be opted in to the Search Network
You'd like to show your ads to users searching for custom t-shirts. Which targeting method can you use?
Audience targeting
Keyword targeting
Device targeting
Location and language targeting
Your client has a Mexican restaurant and wants to increase brand awareness in the local community. What type of ad would you create to help reach your client's goal?
A text ad with keywords describing the most popular menu items, like “fish tacos,” on the Search Network
A text ad with a call extension on the Search Network
An interactive Lightbox display ad on the Display Network that’s focused on the restaurant’s most popular menu items
An image ad featuring a drawing of the restaurant on the Display Network
Cost–per–thousand impressions (CPM) bidding is only available for:
accounts using U.S. dollars for billing currency
campaigns that target search partner sites
accounts that are using prepay billing
campaigns that target the Display Network
You are leading a brand awareness campaign for a car company, and you'd like to create buzz for your new model. Which metrics do you need to look at in your reports?
Impressions and conversions
Conversion delay and cost-per-acquisition
Clickthrough rate and cost-per-click
Impressions, reach, frequency
You might choose to use preferred layouts for dynamic display ads if your client:
wants to choose the features but not the layouts
wants to choose the layouts and features
wants to choose the layouts but not the features
doesn’t care if Google Ads chooses the layouts and features
What can you do by creating a separate campaign that's targeted only to the Display Network?
Exclude irrelevant placements and categories
Set specific maximum cost–per–click (CPC) bids for automatic placements
Allocate budget and control spend more effectively across campaigns
Set a separate placement bid at the ad group level
There's no one recommended bid amount that works best for everyone. Which factors do you need to consider when choosing a bid amount? (Select 3)
Cost of your keywords
Your profits
Competitors' products
Your campaign type
Which bidding option is best suited for an advertiser focused on direct response marketing goals?
Cost–per–click
Cost–per–interaction (CPI)
Effective cost–per–thousand impressions (eCPM)
Viewable cost–per–thousand impressions (vCPM)
Our client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?
In–market audiences using the “Infant & Toddler Feeding/Toddler Meals” category
Managed placements
Dynamic remarketing
Similar audiences
An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign, but wants to ensure that online ads reach the most relevant YouTube audience. Which should he do?
Change the managed placements to French
Change the Google Ads account language setting to French during setup
Set language targeting options for the campaign containing the ads for the film
Target specific YouTube localized domains
Your client Kevin works for a retailer that sells eco–friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?
Demographic targeting
Gender targeting
The “Green Living Enthusiasts” affinity audience
Contextual product targeting
Which ad format is recommended for getting more users for your app, as well as finding users who are likely to complete in-app actions?
Display ads with location extensions
Lightbox ads
TrueView ads
Universal app campaigns
For an advertiser focused on branding, what are the key success metrics?
Cost–per–conversion
Reach and frequency
Clicks and impressions
Conversion rate
Someone browsing the Internet sees a Google Ads display ad for laptop computers on a Display Network site, but doesn't click on it. Two weeks later, she's interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, and buys a laptop. In this scenario, view–through conversions would be valuable for the advertiser because it could:
measure the number of potential clicks associated with ad impressions
measure the number of conversions associated with ad impressions
track the IP addresses of people who saw the ad
track the number of people who saw the ad but didn't convert
View–through conversions are available only to:
advertisers that have implemented target CPA bidding
advertisers that have implemented conversion tracking
advertisers that have opted in to the Search Network
advertisers that are running video ads
Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Display Network
Topic
Remarketing
Placement
Affinity audiences
Why is it beneficial to include a text ad in the same ad group as an image ad when advertising on the Display Network?
Image ads don't perform as well on the Display Network
It ensures maximum coverage because some publishers don't accept all ad formats
Text ads don't perform as well on the Display Network
It ensures one of the ad formats will win the auction and show on a publisher site
Which manual bidding strategy can you use to increase your reach?
Cost–per–day (CPD)
Cost-per-thousand-viewable impressions
Cost-per-click
Cost-per-engagement
Which bidding option is best suited for an advertiser focused on branding goals?
Cost per acquisition (CPA)
Viewable cost–per–thousand impressions (vCPM)
Cost–per–click (CPC)
Effective cost–per–thousand impressions (eCPM)
Which is a benefit of using a Lightbox ad?
You can use any Display Network targeting method
There’s no cost for engagement with the ad
You can run it on both the Search and Display Networks
You can be charged only for click–throughs
True or False: An advertiser can target mobile apps via Google Ads.
True
False
Your client has a cupcake shop in a hard–to–find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her?
Advertise on the Search Network as well as the Display Network
Add a map showing her location to her ads
Prominently feature her street address in bold text
Add a location extension to her ad
Ads are likely to be most contextually relevant to the sites on which they appear when using:
Topic targeting
Affinity audiences
Remarketing
In–market audiences
Your client Christina wants to drive traffic to her site. She has return–on–investment goals and is already using Google Ads conversion tracking. Which bidding strategy would you recommend?
Cost–per–view (CPV)
Cost–per–day (CPD)
Target return on ad spend (ROAS)
Viewable cost–per–thousand impressions (vCPM)
How long should advertisers wait after creating a new Display campaign before analyzing its performance?
1-2 weeks
2–3 days
1 month
1 year
You're seeking an ad format to support influencing consideration for your brand. You'd also like the ad to automatically adjusts its size, appearance, and format to fit available ad spaces and better fit content users came to see. Which ad format suits these needs?
Responsive ads
Standard image ads
Lightbox ads
TrueView ads
Hich best practice is advisable when optimizing ad groups within a placement–targeted display campaign?
Move automatic and managed placements into separate ad groups
Create a separate ad group for each placement
For each ad group, target groups of placements with similar themes
Target a broad collection of placements with a single ad group
A running shoe company wants to reach "avid marathon runners" instead of just "sports fans". Which targeting method should this advertiser use?
Custom affinity audiences
Affinity audiences
Demographic targeting
Managed Placements
Which ad format is recommended for driving action?
Lightbox ads
Responsive ads
Image ads
TrueView ads
An advertiser would benefit from using affinity audience targeting if they want to reach people:
with a very specific interest, for example, avid marathon runners
regardless of their particular interests
with a particular broad interest, for example, sports fans
who’ve already visited their website
If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?
Set the targeting for the campaign to “Target all” and resubmit the ad
Set the targeting for the ad group to “Target all”
Set all targeting for the ad group to “Observations” and at least one targeting method to “Targeting”
Set the targeting for the ad group to “Broad Reach”
Targeting by topic is a good strategy if your client wants to:
actively manage his budget because he has strict cost–per–acquisition goals
drive sales on his website
reach a specific audience
control where his ads appear on the Display Network
When should you use automated bidding?
If you have had 10-50 conversions over 15 days in a single campaign
If you have had 50-100 conversions over 30 days in a single campaign
If you have had 5-10 conversions over 30 days in a single campaign
If you have had 50-100 conversions over 15 days in a single campaign
When planning a campaign, the first thing an advertiser thinks about should be:
the advertiser's goals
the advertiser's daily budget
the tools available to build a display ad
the tools available to optimize the campaign
John launched a new line of men's shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?
Gmail ads
Similar audiences
Demographic targeting
In-market audiences
Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend?
Demographic targeting
In–market audiences
A broad affinity audience
Dynamic remarketing
Managed placements allow advertisers to:
exclude a specific ad unit on a network page where there are multiple ad units
bid differently for specific placements on the Display Network
target relevant placements across the entire Display Network based on their keyword lists
give Google the ability to select placements for them and set industry–appropriate bids
An advertiser purchasing display advertising through other ad networks can still benefit from using Google Ads display ads because:
she can infinitely loop animated image ads
the ad can appear multiple times on a page to reinforce the advertiser's message
the ad will show on all ad networks and will reinforce the advertiser's message
she can fill in the gaps of niche and mass–marketed sites using Google Ads targeting options
Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display opt-in because the Display option:
uses keywords to target web pages with relevant content and uses predictive models to determine which pages are most likely to result in conversions
uses dynamic placement to target web pages and applies predictive conversion models to target ads
optimizes affinity targeting to place ads on all relevant web pages
optimizes keywords and applies affinity targeting conversion models to target ads
Remarketing is targeting ads to people who’ve already visited:
your website after they've searched on Google
competitors’ websites multiple times
your website as they browse websites and use apps on the Display Network
multiple websites on the Display Network
If you're using remarketing to reach people who've used your mobile app, they see your ads:
while browsing and using Google Maps
when they enter search terms for products like yours on a mobile device
while using other mobile apps on the same mobile or tablet device
each time they re–use your mobile app
Frequency capping limits the number of times:
your ads appear during the designated days and hours that you set
your ads appear to the same person on the Display Network
your ads appear to the same person on the Search Network
your ads appear to people with the same IP address
If a display ad appears "above the fold," this means that it:
will appear at the top of each page of the website
takes up more than 20% of the webpage
can be viewed in the upper portion of the page without scrolling
will appear anywhere on the front page of the website
In–market audience targeting consists of people:
who are in your overall target demographic group
who are interacting with contextually relevant content
who are currently researching options and actively considering buying a product or service like yours
whom you’ve reached through remarketing
When reviewing her display campaign, Gina sees that her clickthrough rate is higher on weekdays from 10 a.m. to 1 p.m. Which feature could help her be more efficient with her advertising during this time?
Frequency capping
P Exclusion
Ad rotation
Bid adjustments
You are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site?
Cost-per-click
Impression
Conversion
Clickthrough rate
On the Display Network, enhanced cost–per–click (ECPC) automatically:
adjusts your manual bid up or down based on each click’s likelihood to result in a conversion
sets bids to help you get as many conversions as possible
sets bids to maximize your conversion value while trying to reach an average return on ad spend
sets bids to help you get the most clicks within your target spend amount
Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?
In-market audiences
Dynamic remarketing
Similar audiences
Topic targeting
What targeting options are available on the Display Network? (Choose 2)
Remarketing lists for search ads (RLSA)
Demographic targeting
Affinity audiences
Connections targeting
James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (Choose 2)
How many liked the ad
How many people sign up for lessons after seeing the ad
Which age group and gender is more likely to sign up for a course after seeing the ad
How many people saw the ad
https://www.youtube.com/watch?v=W5vrJbbtYj4
