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Campaign Manager Certification Exam Answers 2018
The Creative Certification exam covers rich media creative setup using Google Web Design and Creative to build HTML5 and dynamic creatives. It also assesses the steps to preview, QA, and publish creatives to Campaign Manager, and then measure results.
Users completing this exam should have experience with Studio and dynamic workflows, working with feeds, and the production of display ads with Google Web Designer and hand-coded creatives. This exam also covers knowledge related to workflow integration with trafficking and programmatic campaigns.
The knowledge tested in this exam typically aligns with the following roles:
50 questions
You will have 60 minutes to complete the exam.
A score of 80% or higher is required to pass the exam.
https://academy.exceedlms.com/student/path/8637
When dynamic display creatives are published from Studio, what creative type is set in Campaign Manager?
To link a Display & Video 360 advertiser, what initial step must be taken in Campaign Manager?
What cost model only calculates cost for impressions measured as viewable by Active View?
Where are Campaign Manager and Display & Video 360 linked?
When the primary HTML5 assets get delayed, what will serve in a user's browser as it's loading?
When would a VPAID asset be used?
For Floodlight tags to properly attribute in-app conversions, what needs to happen within the app?
Which information can be extracted from the data in the Verification tab? (select two)
Select All Correct Responses
What does an "execution channel" represent in the Planning process?
What targeting rules display an ad to users who have viewed a product, but not purchased it?
In which two tags can the keyword macro (%k) be added? (select two)
Select All Correct Responses
In a Path to Conversion report, when a user selects to "Pivot On Interaction Path," what are two major differences from the unpivoted report? (select two)
Select All Correct Responses
Cross-environment conversion methodology takes into account what data sources?
What data is provided in Video Verification?
Video player size and viewability
Asset and transcoding validation
Resolution and bit rate details
Information about ads that served on the same page
What timezone is used in Data Transfer (DT) timestamps for impression and click files?
What report shows how long it takes for a customer to convert after interacting with an ad?
What ad setting limits the number of times that ad can be shown to a particular user?
Allocate more budget to building better video creatives
Target remarketing lists for all image creatives
Create a sequential rotation with the Rich Media creative set first
Assign the ad's frequency cap to one impression per day
When using a placement media cost cap, what will happen once the cap is reached?
What feature can be used to combine log-level impression and click data for a custom reach analysis?
Which functionalities are available to manage conversion data using the API? (select two)
Select All Correct Responses
When is an impression counted in Reporting?
What action must occur for a team member to get access to Data Transfer files in Google Cloud Storage?
What account structure should be used to share Floodlight tags and audience lists between multiple Advertisers?
In the Insights tab in Reporting, which two cards show a snapshot of performance? (select two)
Select All Correct Responses
Which metric is NOT available in Data Transfer?
What is the limit to retrieve log data from a Data Transfer Google Bucket?
Which three workflows can be used to make bulk edits? (select three)
Select All Correct Responses
What Floodlight conversion counting method would report the first visit for each user within a given day?
What report tracks Floodlight attribution in Reporting?
Unless default ads are disabled, what campaign trafficking action triggers the automatic creation of a default ad for display placements?
What HTML elements of a Floodlight tag's iFrame code identify the unique activity?
Which two methods count impressions on site-served creatives? (select two)
Select All Correct Responses
Where in Campaign Manager can the Site ID(s) required to push placements to Display & Video 360 be found?
What are two benefits of using the INS tag? (select two)
Select All Correct Responses
What report in Report Builder shows the number of unique users who have interacted with ads?
Paid search dimensions in Report Builder are compatible with what metric?
What is the more cost-effective way to restrict ads served to a specific geographic region?
What are three benefits of using Internal Redirect tags? (select three)
Select All Correct Responses
What settings are required to give a user reporting access for a single advertiser?
Create a user role, and assign the advertiser as the sub-account.
Schedule a report to be sent to the user, automatically granting them access to that data
Create a user profile with a reporting-only user role, and filter for that advertiser
Ask the advertiser to send an email to support, granting access to their reporting data
Which two tabs in Reporting provide access to viewability data? (select two)
Select All Correct Responses
Select All Correct Responses
What Floodlight feature can be used to create a custom audience list that targets customers who purchased a specific product or service?
What counting method tracks the number of sales made or items purchased?
Agency Admin, Agency Trafficker, and Site Trafficker are examples of what?
What level is used to calculate conversions if the lookback window differs between objects?
At what level can landing pages be set, so they are the same across multiple ads?
Creative
Placement
Account
Ad
What ad setting ensures a qualified user will always be served a city-targeted ad first over a country-targeted ad when both ads are assigned to the same placement?
What must a Floodlight tag include to capture product data alongside a conversion?
What action can be taken to select which columns appear in the trafficking interface?
When assets are added to an existing creative, where will these updates be reflected?
What are two Video Verification metrics? (select two)
Select All Correct Responses
The Insights tab in Reporting shows the view performance against which three goals? (select three)
Select All Correct Responses
Counters and Total Interactions metrics are available for which type of creatives?
Mobile in-app interstials
Twitter creatives
HTML5 creatives coded in GWD
Creatives built in Studio
Which two features may be used to log additional information about a click? (select two)
Which two methods measure impressions served in a mobile app? (select two)
1x1 impression tracker
Mobile tracking ad
Serving mobile creative directly through Campaign Manager
Click tracker ad
Audience lists created in Campaign Manager can be automatically shared with which linked
applications? (select three)
Search Ads 360
Studio
Google Ads
Display & Video 360
What object in Campaign Manager is equivalent to a creative in Display & Video 360?
Which conditions must be true in order to designate an advertiser as a "child"?
The "DCM/DFA Trafficking and Reporting API" can directly accomplish which two tasks? (select two)
Select All Correct Responses
Users completing this exam should have experience with Studio and dynamic workflows, working with feeds, and the production of display ads with Google Web Designer and hand-coded creatives. This exam also covers knowledge related to workflow integration with trafficking and programmatic campaigns.
The knowledge tested in this exam typically aligns with the following roles:
- Project Manager
- Creative Developer
- Designer/Animators
- Creative Director
50 questions
You will have 60 minutes to complete the exam.
A score of 80% or higher is required to pass the exam.
https://academy.exceedlms.com/student/path/8637
When dynamic display creatives are published from Studio, what creative type is set in Campaign Manager?
- HTML5 banner
- Rich Media
- Custom Display Interstitial
- Image
To link a Display & Video 360 advertiser, what initial step must be taken in Campaign Manager?
- From Campaign Manager, go to the Google Marketing Platform apps icon and select Display & Video 360
- Contact support using live chat
- Add the Display & Video 360 partner ID to the Floodlight configuration as an association
- Create a new association in the advertiser's properties and add the Trafficking code
What cost model only calculates cost for impressions measured as viewable by Active View?
- CPA
- vCPM
- CPM
- CPC
Where are Campaign Manager and Display & Video 360 linked?
- Floodlight configuration
- Advertiser properties
- Admin subaccounts
- Campaign properties
When the primary HTML5 assets get delayed, what will serve in a user's browser as it's loading?
- Backup image
- .swf file
- Default ad
- Polite load image
When would a VPAID asset be used?
- As a backup for a VAST asset
- When VAST is not supported
- For videos served on mobile devices
- When a video ad contains interactive features
For Floodlight tags to properly attribute in-app conversions, what needs to happen within the app?
- Device ID needs to be passed into the dc_rdid parameter
- A global site tag (gtag.js) must be used
- The tag needs to be set as INS tag with mobile capacity
- The tag needs to be assigned an app ID
- Another ad or a default ad is served
- The placement stops serving to that user
- Ads serve at a lower CPM
- Ads stop serving to that user
- Subaccount access
- User roles
- User profile filters
- Google account permissions
Which information can be extracted from the data in the Verification tab? (select two)
Select All Correct Responses
- Charts showing all of the errors related to visual performance
- Issues related to content
- Conversion and revenue performance
- Errors for the ad tag related to implementation issues
What does an "execution channel" represent in the Planning process?
- The "link" from the inventory in a media plan to a Campaign Manager campaign where placements can be executed
- A "channel" created between an advertiser and publisher as soon as the RFP is sent
- An area to enter the user's objectives, budget, and start and end dates
- The act of sending an RFP to begin the negotiation process with the publisher
What targeting rules display an ad to users who have viewed a product, but not purchased it?
- Positively target all product viewers AND collect purchase IDs using u-variables
- Negatively target all product purchasers AND collect purchase IDs using u-variables
- Positively target all product viewers AND negatively target all product purchasers
- Positively target all product purchasers AND negatively target all product viewers
- Time Decay model
- First Interaction model
- Data-driven model
- Linear model
In which two tags can the keyword macro (%k) be added? (select two)
Select All Correct Responses
- Floodlight
- Tracking Ad
- Placement
- Impression Event
In a Path to Conversion report, when a user selects to "Pivot On Interaction Path," what are two major differences from the unpivoted report? (select two)
Select All Correct Responses
- Rows and columns aren't affected by a pivot, but can only be filtered when unpivoted
- Rows and columns are flipped
- Each conversion gets its own row with interactions in separate columns
- Each interaction gets its own row with interactions spread across rows
- An HTML5 macro added to the Floodlight tag and ad tag, and uploaded in the SDK
- A user-resettable device identifier passed to both Floodlight tags and the ad tags running in apps
- A Floodlight tag with the activities set to collect in-app variables, available in DT files
- A dynamic publisher pixel implemented in the Floodlight tag
Cross-environment conversion methodology takes into account what data sources?
- Cookies, SDKs, audience data
- Resettable device IDs, cookies, anonymized Google sign-ins
- Data pools, cookies, audience IDs
- Device types, OS, cookies
What data is provided in Video Verification?
Video player size and viewability
Asset and transcoding validation
Resolution and bit rate details
Information about ads that served on the same page
What timezone is used in Data Transfer (DT) timestamps for impression and click files?
- The advertiser's timezone
- Coordinated Universal Time (UTC)
- Eastern Time (ET)
- The user's timezone
What report shows how long it takes for a customer to convert after interacting with an ad?
- First Interaction
- Path Length
- Path to Conversion
- Time Lag
What ad setting limits the number of times that ad can be shown to a particular user?
- Hard cut-off
- Priority
- Frequency cap
- Impression ratio
Allocate more budget to building better video creatives
Target remarketing lists for all image creatives
Create a sequential rotation with the Rich Media creative set first
Assign the ad's frequency cap to one impression per day
When using a placement media cost cap, what will happen once the cap is reached?
- Campaign Manager will stop calculating and reporting Media Cost for the Placement moving forward
- Ad-serving fees won't be charged
- Reports will not reflect the impressions and click metrics
- The placement will be paused until the cap is removed
What feature can be used to combine log-level impression and click data for a custom reach analysis?
- Attribution conversion segments
- Data Transfer
- Line item filtering in Studio
- GRP Insights
Which functionalities are available to manage conversion data using the API? (select two)
Select All Correct Responses
- Run
- Update
- Insert
- Delete
- Advertiser
- Creative
- Placement
- Ad
- A dynamic feed that can be quickly implemented into Studio
- TrueView placements for running on YouTube properties
- A list of creative specifications for implementing the deals in Display & Video 360
- A list of placements you intend to purchase and the publishers you're buying inventory from
When is an impression counted in Reporting?
- After the creative is served and viewed on the site
- After the browser begins loading the webpage
- As soon as a creative is requested from the publisher
- After a user’s device indicates that the creative download has begun
What action must occur for a team member to get access to Data Transfer files in Google Cloud Storage?
- Run the script: gs://[bucket_name]/[username]
- Add the team member's email to the Google Group associated with the Cloud Storage bucket
- Set up an automated email for the team member to receive daily reports
- Associate the team member with a User Profile designated for Google Cloud access
What account structure should be used to share Floodlight tags and audience lists between multiple Advertisers?
- A single Floodlight activity
- A parent/child relationship
- An account/advertiser relationship
- Shared billing profiles
In the Insights tab in Reporting, which two cards show a snapshot of performance? (select two)
Select All Correct Responses
- Device Usage
- Creative Type
- Video Player Size
- Paid Search Ad
Which metric is NOT available in Data Transfer?
- Cross-environment conversions
- Designated Market Area (DMA) ID
- Active View: % of Completed Impressions Visible
- % Invalid Clicks
- Floodlight tags
- Landing pages
- Campaigns
- Placements
What is the limit to retrieve log data from a Data Transfer Google Bucket?
- 1 year
- 30 days
- Unlimited
- 60 days
Which three workflows can be used to make bulk edits? (select three)
Select All Correct Responses
- The DCM/DFA Reporting and Trafficking API
- Campaign spreadsheet upload
- The Campaign Manager filtered view
- The Edit Multiple button
What Floodlight conversion counting method would report the first visit for each user within a given day?
- Per session
- Transactions
- Unique
- Standard
What report tracks Floodlight attribution in Reporting?
- Path to Conversion
- Insights
- Cookie Reach Overlap
- Floodlight impressions
Unless default ads are disabled, what campaign trafficking action triggers the automatic creation of a default ad for display placements?
- Adding an HTML5 creative at the campaign level
- Adding a rich media creative at the campaign level
- Adding an image creative at the advertiser level
- Adding an image creative at the campaign level
What HTML elements of a Floodlight tag's iFrame code identify the unique activity?
- "src" and 1x1
- u1 and "fls"
- 1x1 and "ord"
- "type" and "cat"
Which two methods count impressions on site-served creatives? (select two)
Select All Correct Responses
- Click tracker ad
- Mobile tracking ad
- 1x1 impression tracker
- Tracking Ads
Where in Campaign Manager can the Site ID(s) required to push placements to Display & Video 360 be found?
- In the advertiser's properties, under Landing Pages
- Next to its associated site name within a Campaign
- In Campaign Manager Account Admin settings
- In Site Directory under Properties
What are two benefits of using the INS tag? (select two)
Select All Correct Responses
- Eliminates the need for publishers to add cache-busters
- Reduces load latency
- Serves ads on browsers that don't support Javascript
- More robust Verification data
What report in Report Builder shows the number of unique users who have interacted with ads?
- Path to Conversion
- GRP
- Standard
- Cookie Reach Overlap
Paid search dimensions in Report Builder are compatible with what metric?
- Downloaded impressions
- Paid Search Revenue
- Active View
- Cost Per Click
What is the more cost-effective way to restrict ads served to a specific geographic region?
- Geo-targeting managed by the ad server
- Frequency caps managed the publisher or DSP
- Language targeting managed by the ad server
- Geo-targeting managed by a publisher or DSP
What are three benefits of using Internal Redirect tags? (select three)
Select All Correct Responses
- Saves time from having to negotiate deals with the publisher
- Richer domain information in Verification
- Standardize a counting method with platform publishers
- Reduce latency on ad-serving
What settings are required to give a user reporting access for a single advertiser?
Create a user role, and assign the advertiser as the sub-account.
Schedule a report to be sent to the user, automatically granting them access to that data
Create a user profile with a reporting-only user role, and filter for that advertiser
Ask the advertiser to send an email to support, granting access to their reporting data
Which two tabs in Reporting provide access to viewability data? (select two)
Select All Correct Responses
- Verification
- Summary
- Report Builder
- Attribution
Select All Correct Responses
- A placement
- An active creative
- A frequency cap
- A priority
- Advanced properties
- Dynamic tags
- Custom Floodlight variables
- Google Tag Manager
What Floodlight feature can be used to create a custom audience list that targets customers who purchased a specific product or service?
- Custom 1x1 pixel that fires when the product or service page loads
- Sales Floodlight tags that capture revenue
- Custom Floodlight variable that captures the product or service ID
- Dynamic Floodlight tag that sources product or service IDs
What counting method tracks the number of sales made or items purchased?
- Sales activities
- Standard counting
- Counter activities
- Custom Floodlight variables
Agency Admin, Agency Trafficker, and Site Trafficker are examples of what?
- Placement strategies
- Content categories
- User roles
- User profiles
What level is used to calculate conversions if the lookback window differs between objects?
- Placement level
- Site level
- Campaign level
- Account level
- Nothing will serve
- The backup image
- A random ad
- The default ad
At what level can landing pages be set, so they are the same across multiple ads?
Creative
Placement
Account
Ad
What ad setting ensures a qualified user will always be served a city-targeted ad first over a country-targeted ad when both ads are assigned to the same placement?
- Priority
- Keyword targeting
- Dynamic targeting keys
- Frequency cap
What must a Floodlight tag include to capture product data alongside a conversion?
- Custom Floodlight variable
- Dynamic pixels
- 1x1 tracking pixel
- An ord value
What action can be taken to select which columns appear in the trafficking interface?
- Create a new user profile
- Create a new user role
- Create a filter
- Create a custom view
When assets are added to an existing creative, where will these updates be reflected?
- Updates appear as a new creative
- In the creative preview, but not in currently assigned ads
- Within the ads where the creatives are assigned
- In future ad creative assignments, but not within existing ads
What are two Video Verification metrics? (select two)
Select All Correct Responses
- Audio muted at finish
- Eligible impressions for audio
- Audio muted at start
- Video Prominence Score
The Insights tab in Reporting shows the view performance against which three goals? (select three)
Select All Correct Responses
- Click rate
- Cost per activity (CPA)
- Viewable CPM
- Conversions per impression
Counters and Total Interactions metrics are available for which type of creatives?
Mobile in-app interstials
Twitter creatives
HTML5 creatives coded in GWD
Creatives built in Studio
Which two features may be used to log additional information about a click? (select two)
- Event tags
- Image source tags
- Dynamic targeting keys
- Landing page URL suffix
Which two methods measure impressions served in a mobile app? (select two)
1x1 impression tracker
Mobile tracking ad
Serving mobile creative directly through Campaign Manager
Click tracker ad
Audience lists created in Campaign Manager can be automatically shared with which linked
applications? (select three)
Search Ads 360
Studio
Google Ads
Display & Video 360
What object in Campaign Manager is equivalent to a creative in Display & Video 360?
- Placement
- Ad
- Creative
- Campaign
Which conditions must be true in order to designate an advertiser as a "child"?
- The advertiser doesn't have any "child" advertisers associated with it
- The advertiser is part of a subaccount
- There aren't any Floodlight activities associated with the "child" advertiser
- There aren't any campaigns associated with the "parent" advertiser
The "DCM/DFA Trafficking and Reporting API" can directly accomplish which two tasks? (select two)
Select All Correct Responses
- Upload conversions
- Customize verification alerts
- Customize reporting
- Download data transfer log files
