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Google Ads Shopping Advertising Certification Assessment Answers 2018 PDF Download
Google Shopping is now Google Ads Shopping Advertising Certification Assessment Answers ,test contains 63 questions but there are 105 different possible questions you could expect during the exam. Every time you take Shopping Advertising Assessment test, you get 63 random questions from these 105.
The Shopping Advertising exam covers basic and advanced concepts, including creating a Merchant Center account and product data feed, and creating and managing Shopping campaigns. To pass the exam you need to answer at least 80% questions in less than 90min.
You're currently targeting all inventory in one campaign through an "All products" group. How
should you find campaign optimization opportunities?
Segment performance by various shopping views through “Predefined reports” in the reporting icon on the top right of your account
See query-level product performance in the “Keywords” tab
Understand which creatives perform best in the “Ads” tab
Check impressions for each product in Google Merchant Center
True or false: Odell runs an online store selling outdoor gear, guns and hunting equipment,
and a few tobacco products. Odell can advertise all of his products on Google Shopping.
True
False
What does Niharika need to do first if she wants to enable automatic item updates for the price and availability of her products?
Submit yes for the price and availability attributes
Nothing, she just needs to enable the setting in Google Merchant Center
Add schema.org structured data to her landing pages
Link her Google Merchant Center and Google Ads accounts
After segmenting your client's conversion data for a Shopping campaign, you see that mobile
is driving 10 percent of sales. What should you do to optimize the campaign for this client, a
children's clothing retailer that sells its merchandise online and in stores?
Create separate Shopping campaigns for desktop and mobile, budgeting the same
amount for each campaign
Set a mobile bid adjustment that accounts for the amount in sales that mobile is driving
Set a desktop bid adjustment that accounts for the amount in sales that mobile is driving
Create a separate Shopping campaign for mobile targeted to locations where your client
has a physical store
Paige has an online dress boutique that sells dresses for women and children. She just got a
new shipment of pink polkadot girls dresses. How can a Shopping campaign help Paige
target her inventory?
She can add the dress description in the title and then link to additional dresses
She can link to the page with an image of the not-yet-available product with “coming soon”
listed and additional options
She can link directly to the brand, color, size and price of the dress described
She can link to a page within her site with all dresses incase the item sells out
Shopping campaigns use:
a combination of text ads and Shopping ads formats
ads promoting local and nearby services
keyword-targeted rich media ads
ads created using product data from Google Merchant Center
Shopping ads should be used for:
Driving phone calls to a business
Promoting services
Promoting brands
Promoting products online
In Google Merchant Center, a target country is the country where the:
products are manufactured
retailer is located
products are shipped from
products are sold and will be shipped to
You're optimizing the Shopping campaign for an online jewelry retailer promoting its new line
of engagement rings. If you know that people who research engagement rings across
multiple devices take longer to convert, what should you do to help this client better attribute
the impact mobile has on its sales?
Set a longer conversion window, such as 30 days or 90 days
Create a separate ad group optimized for mobile and compare how it drives sales
Set a short conversion window, such as 7 days
Create a separate campaign optimized for mobile and compare how it drives sales
Mika has an online store and wants to create a Shopping campaign. What information does
she need to create a Google Merchant Center account?
Promotion text
Local business data feed
Verified and claimed website URL
Country where her products are sold
The feed that Luca exports from his point of sale system needs some cleanup before it will
be accepted by Google Merchant Center. To meet the requirements, he needs to consistently
change product_state to condition in his exported feed. What’s the best way to do this each
time?
Manually change product_state to condition before submitting his feed to Merchant
Center
Leave product_state in his feed and also add the condition attribute
Delete product_state completely from his feed,and then submit his feed to Merchant
Center
Submit his feed without changing it, and then use feed rules to automatically change
product_state to condition
You're optimizing a client's Shopping campaign to drive online sales and are assessing the
company's website. You determine that the site needs to be improved for mobile, and
recommend that the company:
allow people to return to their shopping cart on their desktop computer
make all data fields required at checkout
add more menu options so people can see all products offered
increase the page load speed to 9 seconds or longer
Which email contact does Google use to notify merchants about account warnings?
Google Ads primary contact
Google Merchant Center primary contact
Google Merchant Center technical contact
Both Google Merchant Center technical contact and primary contact
Which should David do to better understand how the ads for his local bakery have driven
store visits and influenced his customers’ buying habits?
Set up Google Analytics for his local storefront and access its various customized data
Segment his report by click type and review his local data
Set up local inventory ads in his Shopping campaign and review his local channel
performance
Enable dynamic tracking URLs for his campaign and set up tracking templates for his local
product group
What information do you need to enter in Google Merchant Center to create a Shopping
campaign?
Local business data feed
Business address
Promotion text
Verified and claimed website URL
A client is using manual bidding for its Shopping campaign and you decide to use target
return on ad spend (ROAS) to take advantage of Google Ads' automated bidding features.
Before you begin using target ROAS, you need to make sure that:
conversion tracking is set up for the campaign and each product group has more than
200 clicks per week a
each product group in the campaign is restructured so that it has fewer than 200 clicks per
week
the client is using a third-party bidding platform that is compatible with target ROAS
remarketing list for search ads is set up for the campaign
Muhammad wants to promote hats and shirts from the same brand, and decides to subdivide
his “All products” product group. He first uses the attribute brand to select products for the
brand and then uses the attribute category to create separate product groups for hats and
shirts. His next step is to:
check the benchmark cost-per-click (CPC) of his hats and shirts to inform his bid
strategy
check his conversion window settings and see if new product groups create changes
set bids for his new product groups to align with his sales strategy
use the Bid Simulator, but only for “Everything else in ‘All products’”
Shopping ads on google.com:
don't use keywords
indicate the name of the merchant
can be served together with text ads
all of the answers are correct
Jane is planning to add a popular brand of watches to her online store. To help differentiate her products from her competitors, Jane should:
include her store name on all watch images
use promotional text to highlight any deals
change the price on the ad to be lower than the actual product price
include bundled accessories in the product image
Greta wants to make changes for several Shopping campaigns that she manages. She can
use bulk changes to:
alter custom parameters for subdivided product groups
create general calls to action
replace an existing product group
link product feeds across campaigns
Jane's product feed would get disapproved due to:
a feed including a mobile link
an image being a GIF format
a price mismatch between the feed and landing page
a URL that's 1500 characters
Suzie owns an apparel store and is thinking of starting a Shopping Campaign. How can
Shopping ads benefit Suzie?
Customers can become well-informed about Suzie's products because they'll see
important information such as the price, image, and retailer name before they click the
ad
Shopping ads get customers’ attention because merchants can include words such as
"best" in titles and descriptions
Shopping ads work with keywords and relevancy, so Suzie can bid on popular keywords to
get her ad to appear at the top of search results
Suzie can serve Shopping ads directly from her website
Enhanced cost-per-click (ECPC) bidding should be used to:
Bid for a target cost-per-acquisition (CPA)
Increase total impressions
Optimize bids using conversions
Drive engagement with product brand
Merchants use Google Merchant Center to:
set mobile bids on specific products
upload product data through feeds or an API
set campaign priority
manage Shopping campaign bids
Ryan’s shoe store sells a variety of shoes. His “active shoes” campaign is reaching the daily
budget cap by the early afternoon. What should Ryan do to get more traffic for his products?
Remove underperforming items from the inventory
Increase the budget cap of the campaign
Lower the maximum cost-per-click (max. CPC) for all product groups
Increase the maximum cost-per-click (max. CPC) for all product groups
Brian wants to know what would've happened if he'd selected different bid amounts in his
Shopping campaign. He should:
customize the statistics tables on the Campaign page
use the priority setting in his Shopping campaign
set up enhanced cost-per-click (ECPC) bidding
use the Bid Simulator
Why can't Ellen see any benchmark data for her new Shopping campaign?
There aren’t enough comparable products from other advertisers
She is already outbidding her competitors
She doesn't have enough products in the campaign to compare to others
Her campaign has reached its daily budget limit
What does impression share indicate about a product group?
It predicts your product group’s future impressions
It provides an average benchmark of all similar products from other retailers
It shows your product group impressions relative to other product groups in the same
campaign
It shows how many impressions your product group has received divided by the
estimated number it was eligible to receive
If Sam doesn't enable conversion tracking for his Shopping campaigns, which bidding option
below will be available to him?
Maximum cost-per-acquisition (max. CPA) bidding
Maximum cost-per-click (max. CPC) bidding
Target cost-per-acquisition (target CPA) bidding
Enhanced cost-per-click (ECPC) bidding
If a product doesn't have an image available, you should:
Submit a full color version of your store’s logo
Wait to submit the product until an image is ready
Submit an image of a similar product
Submit a placeholder image with a message, such as "Coming Soon"
Ruth is going to sell products that Google considers adult-oriented. How should she label her
content?
Identify products using the 'adult' attribute
Include the text "adult" in the product description
Submit in a custom_label attribute as part of the data feed
Email the support team through the Google Merchant Center Help Center
You can use custom labels in a product data feed to:
Provide additional description information for shoppers in search results
Tag products you'd like to group in a Shopping campaign by values of your choosing
Submit product brand descriptions
Add supplemental image URLs
What's the best way to indicate in a feed that a product is on sale for a limited time?
Use the sale_price attribute
Upload the same item twice, once with a lower price
Include "SALE" in the title of the item
Update the description of that specific item
May is in the process of expanding her store to support more territories. After adding new
data feeds, May’s Google Merchant Center account was suspended because the:
shipping attributes for a small number of items have different pricing than the default
shipping at the account level
data feeds weren't updated for 10 days
language on the landing pages doesn’t match the language of the target country
data feed includes products with the availability status "out of stock"
Which products should you submit the identifier_exists attribute with a value of no for?
used electronics
custom-made clothing
bundles
new books for pre-order
Yves heard that the custom_label attributes can help him organize his Shopping campaign.
With custom labels, Yves can provide:
the product's condition so he can organize his campaign by new, used, or refurbished
products
Google product categories so he can organize his campaign by different categories
any value he chooses so he can organize his campaign by his own goals
the brand of his product so he can organize his campaign by different brands
When reviewing the Search terms report for your Shopping campaigns, you notice several
terms that aren't relevant to what you're advertising. How can you use this information?
Add the terms as negative keywords
Adjust your product data feed to include irrelevant terms
Increase your bids for more relevant keywords
Increase your Quality Score by including irrelevant terms in ad content
What does Google Merchant Center use as the primary way to contact users with important
messages, such as feed disapprovals?
Messaging in Google Ads overview page
Automated phone messages to account owner
Email contacts listed in account settings
Messaging in Google Merchant Center overview page
Quincy wants to make sure that he meets the Google Shopping policy to accurately
represent his business or product. Which action should he take on his website to meet the
policy?
Claim credentials for his business that he hasn't finalized yet
Describe some of the conditions related to the purchase before and after the purchase
Advertise products or promotional offers that aren’t available to people shopping online
Show clearly the payment model and full price that a person shopping online would be
charged before and after the purchase
For a Shopping campaign, you can use Google Ads to:
Manage and validate a website URL
Upload additional product images
Submit product information
Manage ad group bids
How can Helen provide free shipping for a small group of promotional products?
Remove all shipping options from the Google Merchant Center account
Add "Free shipping" to the Shopping campaign promotional text
Add a specific shipping_label to the promotional products, and then set the shipping cost for those products to "Free"
Set the default shipping for all products to a flat rate of 0.00 USD
Which can you sell on Google Shopping?
Used goods
Hotel and travel fares
Business services such as plumbing or locksmithing
Residential real estate
Suzie owns an apparel store and has decided to sell her products online. When Suzie creates
a Google Merchant Center data feed, what unique product identifiers will be accepted?
gtin and brand
mpn and gtin
brand only
gtin only
Campaign priority should be used when you advertise:
multiple products for the same country in multiple campaigns
multiple products internationally in multiple campaigns
one product for the same country in multiple campaigns
one product internationally in multiple campaigns
To subdivide products in Shopping campaigns using your own set product structure, you
should use:
Multiple data feeds
Google Ads labels
Starred items
Custom labels
Bob is seeing low traffic for one of his product groups and daily spend is low. What could he
do to help increase impressions and traffic?
Remove any bid modifiers
Increase bids on products groups
Increase the campaign’s daily budget
Add negative keywords to the product group
Nicole's analysis shows that 5 brands currently in her "All products" group are performing
especially well. What can she do to capture more traffic on these valuable brands?
Increase her “All products” bid
Set her budget to “accelerated” delivery
Subdivide by brand and set more competitive bids for the brands individually
Change the campaign priority to "high"
Which is a required attribute when submitting a product to Google Merchant Center?
title
availability_date
additional_image_link
mobile_link
Maximilian is starting a Shopping campaign for winter sports to sell skis, which are also
listed in his campaign for mountain tourism. Maximilian has a specific budget just for his
winter sports campaign. When skis are shown, he wants the bid to come from his winter
sports campaign. Maximilian should:
make the winter sports campaign high priority and the mountain tourism low priority
prioritize his Shopping campaigns according to seasons rather than geography
add “mountain tourism” to his negative keywords during the winter sports campaign
make his winter sports budget high priority by adding his mountain tourism budget to it
Peter has finished subdividing the product groups in one of his Shopping campaign’s ad
groups. What bid should Peter not use for the remaining "everything else in all products"
product group?
Continue subdividing until there are no products in this group
A bid of zero
A bid that’s the average of the subdivisions
A bid lower than the subdivisions
Google Merchant Center can be used to:
Set campaign priority for products
View competitive benchmarks for Shopping campaigns
Update mobile bids for products
Manage shipping settings for a store
Shopping ads can appear on:
Google Search
Google Search Partner websites
all of the answers are correct
Google Shopping
To set up a Shopping campaign, you'll need to link your Google Merchant Center account
and:
list of approved Shopping policies
Google My Business account
Google Ads account
credit card
Google Merchant Center is used to:
Monitor the performance of Shopping campaigns
Submit product information
Manage bidding for Shopping campaigns
Host website images
You can use campaign priority to:
promote certain product groups across all your campaigns
edit maximum CPC bids, tracking templates, or custom parameters and destination URLs
for non-subdivided product groups
subdivide campaign products according to freely-assigned values with custom labels
determine which campaign's bid to use for a product when the same product is included in multiple campaigns
Matt is preparing for his store’s big holiday sale. What should Matt do to make sure the
products that are on sale are organized on Google Shopping?
Add "holiday sale" to the 'Title' attribute of all items
Change the 'brand' attribute of sale items to "holiday"
Use a custom label to denote items included in the holiday sale
Classify the products under the "holiday" Google Product Category
True or false: Data feeds provide a list of your inventory with important product details in
Google Merchant Center
False
True
True or false: Shopping ads can appear at the same time as text ads, allowing shoppers to
find the best match before clicking through to make a purchase.
False
True
In Shopping campaigns, product groups are used to:
create a list of keywords used to target Shopping ads to shoppers
bid on organized inventory in an ad group
organize products within a data feed
bundle items sold as a package, like a camera and tripod stand
When preparing to submit a new feed, you should:
Give all feeds the same name for consistency
Submit multiple feeds to process everything at once
Submit a test data feed
Include all items in your inventory
Which Google Ads campaign settings should Sarah choose in order to sell products to
California residents only?
Set the location to California only
Set either the country of sale to United States or location to California
Set the country of sale to United States only
Set both the country of sale to United States and location to California
Creating multiple products groups within one ad group allows you to:
set different bid modifiers or negative keywords for your products
access a search term report for each product group
use a single maximum cost-per-click bid across your product inventory
base each product group on a specific product attribute you choose
Shopping ads can be targeted to:
Select countries, listed in Google Merchant Center and Google Ads Help Centers
North America only
Only countries where Google.com/shopping is available
All countries where Google Ads is available
To maintain active product data, you must update your data every:
30 days
6 months
1 year
24 hours
Vivian owns an art supply store and traffic for her "painting" product group is increasing. To
optimize the performance of her painting products, Vivian should:
update the inventory by removing certain products
increase the maximum cost-per-click (max. CPC) bid for all products
remove subdivisions from the product group
subdivide the product group and move budget allocation to the best performing products
Marie's new camera product falls into two different Google product categories. What should
she use for this attribute?
Submit the product twice using a different category each time
Include both categories in the attribute
Include only one category
Use the 'custom label' attribute
When creating a file to upload to Google Merchant Center, what format is accepted?
Excel file format
Database file
Word file format
Text or tab delimited file format
In order to offer products in different countries, you should:
List the products in the local language
Use one feed for all products
Always set prices in USD
Use the same landing pages globally
Sally is promoting her online store that sells vintage goods and custom artwork. What does
she need to include for unique product identifiers?
Put unavailable in the gtin attribute
Submit 1 as the mpn attribute
Submit a randomly generated number in the gtin attribute
Put no in the identifier_exists attribute
Brian is expanding his store to include antique goods. What should he do if there isn't a
unique product identifier available?
Include the word "antique" in the titles of all products
Use the exemption attribute identifier_exists
Leave all unique product identifiers blank
Add unique to the brand attribute
According to Google Shopping policies, what would cause the disapproval of individual items
or an entire Merchant Center account?
Products with an availability attribute of out of stock
Sale of gambling related products such as poker chips
A product URL that links directly to only one relevant item
Unsecure checkout or a missing refund policy
Ricky is an online golf equipment merchant who just created a new Google Merchant Center
account. When Ricky creates his first data feed, he must add unique product identifiers for
his products. Which combination of gtin, mpn, and brand should he submit?
gtin and brand are required, and mpn is recommended
Only mpn is required
Only brand is required
gtin and mpn are required, and brand is recommended
What is a best practice to reduce the processing time of a new feed?
Upload both xml and csv files of the same products
Submit the feed at midnight
Divide the group of products into multiple data feed segments
Create a new Google Merchant Center account for each new Google Ads campaign
Catherine is preparing to release a new line of toys that’s currently available for pre-order
only on the landing page. Why is Catherine's data feed getting disapproved for incorrect
availability?
The availability attribute is set as the toys' release date
The availability attribute is set as in stock
The availability attribute is set as preorder
The availability attribute is set as out of stock
True or false: If Viola signs up to run Shopping ads but doesn't post a refund policy on her
website, she can't run ads.
False
True
Kelly is checking her product landing pages to make sure that she has all the required
information. What piece of information is required to appear on every landing page?
Sale price
Google product category
Price and currency
Availability date
Michael was notified that his products were disapproved due to incorrect prices. Which may
have caused the disapproval?
A 'sale price' attribute is blank
The landing page price is different from the feed price
The shipping rates for the products were updated to $0.00
The availability for the products are listed as 'out of stock'
Which is a reason why Annie's Google Merchant Center account would get suspended?
Her website doesn't have a mobile version
She’s only been updating her data feeds every 10 days
Her landing pages lead to error messages or non-existent pages
She is only selling used products
What optimization recommendation might you make to a new client with Shopping
campaigns that don't include all of the products the company sells?
Create a separate campaign for all products and subdivide the inventory based on
products that are already being advertised, then assign these products a low bid
Create a separate campaign with a high priority, and create 1 product group for all products
and assign it a high bid
Create a separate campaign with a low priority, and create 1 product group for all
products and assign it a low bid
Create a separate campaign for all products and subdivide the inventory using custom
label attributes, then bid by item ID for the items not included in other campaigns
Research shows that more than 50% of people who search for a product on their smartphone
visit a business within a day. Based on this data and your client's goal of driving in-store
sales, how would you optimize the company's Shopping campaign?
Create a separate campaign for products that people most likely won't research on their
smartphones and set a mobile bid adjustment of +900%
Decrease the mobile and location bid adjustments and make additional adjustments based
on performance
Create a separate campaign for products that people are more likely to research on their
smartphones and set a mobile bid adjustment of +900%
Increase the mobile and location bid adjustments and make additional adjustments
based on performance
When optimizing the title attribute for her new line of bicycles, Matilda should include:
symbols and foreign characters to get the user’s attention such as exclamation points
the price and shipping cost
the bike style name only
keywords and relevant attributes in the title such as brand, size, and color
You can use custom labels to:
list specific features in your Shopping ads
subdivide a product by specific features that you decide
have Google subdivide your product into specific relevant categories
target different countries within the same Shopping campaign
Product groups are eligible for the Bid Simulator:
Once the average cost-per-click (avg. CPC) is close to the maximum cost-per-click (max.
CPC) bid
When Shopping ads have been included in enough auctions or accrued enough
impressions
Once a budget cap has been reached for a product group
Anytime after a product group is created in a Shopping campaign
Angelika just submitted her product for the first time, and she had 2 errors, 3 warnings, and
5 notifications. What does she need to fix in order for her ads to show?
Only the warnings
Only the errors
The warnings and errors
All of the errors, warnings, and notifications
You should use multiple ad groups when you want to:
Link products from a different Google Merchant Center account
Use a different bid modifier for products in the same Shopping campaign
Set a different priority on bidding within the same Shopping campaign
Target a different country within the same Shopping campaign
Which devices can Shopping ads appear on?
Mobile phones and desktops
Tablets and desktops
Tablets, mobile phones, and desktops
Mobile phones
To prevent your Shopping ads from appearing for certain search terms, you would:
remove products from your product data
put shorter descriptions in your product data
add negative keywords to your campaign or ad group
remove the related search terms from your product titles in your product data
Google Merchant Center is used for:
Uploading product data feeds
Setting up campaign bidding priorities
Editing your Shopping campaign’s product groups
Managing conversion tracking
An online women's clothing retailer uses conversion tracking to track orders and wants to
assess the value of mobile on sales. To evaluate how mobile is driving purchases, you
should consider reviewing the:
path length report to see if most sales occur after multiple clicks on the retailer's ad from
a mobile phone
path length report to see if most sales occur after 1 click on the retailer's ad from a mobile
phone
cross-device attribution reports to see if people click the retailer's ads on a mobile phone during the sales funnel
cross-device attribution reports to see if people click the retailer's ads on a desktop during
the sales funnel
How should Chris estimate how a different bid amount would impact his store's online
traffic?
Check the "Diagnostics" tab in Google Merchant Center
Download campaign performance data
Review the benchmark cost-per-click (CPC) information in Google Ads
Use the Bid Simulator tool
You've started managing a Shopping campaign for a client who thinks the campaign, which
attributes conversions to the first ad customers clicked before completing a conversion, isn't
providing a good return on investment (ROI). How might you use attribution models to
evaluate the campaign's performance?
Compare 2 models to see if the campaign is undervalued on a first-click basis
Compare 2 models to see if the campaign is undervalued on a last-click basis
Compare 2 models to decide whether to optimize the campaign's automated bid strategy for a time decay model
Compare 2 models to decide whether to optimize the campaign's automated bid strategy for a position-based model
Multi-client accounts (MCAs) in Google Merchant Center allow advertisers to easily:
Combine reporting on all data feeds across domains
Manage multiple domains with a single sign in
Access multiple Google Ads accounts
Share products between accounts
What should Kevin take into account when optimizing the title attribute for his new line of
surfboards?
Use special characters such as exclamation points or all caps
Include the location of his retail store
Include the board style name only
Include relevant attributes in the title such as brand, size, and color
To set up ads for her local watch store in addition to the ads she already runs for her online
store, Lucy should:
subdivide her product inventory and set different bids for her local and online only ads
set up multichannel ads to direct customers to her online or local store
begin the local inventory ads implementation process and complete the required steps
enable local products in her shopping campaign and set up a product filter for “local”
Campaign priorities determine your bids according to which rule:
if the highest priority campaign is out of budget, the lower priority campaign bids
the highest priority campaign will bid, unless a lower priority bid is high enough
if the highest priority campaign is out of budget, lower priority budget is added to bids
if you have multiple campaigns with the same bid, the lowest necessary bid will be used
Lisa wants to know if, after viewing her Shopping ad, people are buying the shoes listed in
the ad. She should:
set up conversion tracking
run an Auction insights report
use enhanced cost-per-click (ECPC) bidding
run an Ad performance report
How can you lose your claimed URL?
Your claimed URL authorization expired from Webmaster tools
Another authorized owner of the website successfully verifies and claims your website URL
Your website is updated but includes the same identifying meta tag or HTML file
You remove all data feeds from your Merchant Center account
Why is it a best practice to set a bid for the “everything else in all products” product group?
To make it easier to target a location for certain products
To be able to have one product group for mobile devices
To include items not part of other product groups in your campaign
To control the websites on which your Shopping ads appear
Toshiro wants to increase the conversion rate of his Shopping campaigns without increasing
his budget. He should use:
maximize clicks
enhanced cost-per-click (ECPC)
target return on ad spend (ROAS)
target cost-per-acquisition (CPA)
Ben is creating product images. A common best practice is to:
Include all varieties of a product in one image
Ensure all images are high-quality
Include brand names in the images
Display the merchant website name over all images
Mindy is setting up her Google Merchant Center account and has to verify her website URL.
Her website URL must:
include Ports
be as specific as possible (for example, http://www.example.com#top)
begin with http:// or https://
include IP addresses
Custom labels are a way to:
identify the shipping method used for your products
set the country in which your products will be sold
subdivide products into specific product groups in Google Ads
tell Google Merchant Center what products to avoid when uploading data
Anne wants to use her impression share metrics to optimize her Shopping campaign. She
should:
run an Auction insights report to compare her impression shares to those of her competitors
set negative keywords in her campaign
set the delivery method on her campaign to standard
increase her impression share by setting her bids lower on her campaign
How could you increase the number of conversions your Shopping campaign receives for
about the same total cost?
Increase bids for product groups with a low cost per conversion, and decrease bids for
product groups with a high cost per conversion
Decrease bids for product groups with a low cost per conversion, and increase bids for
product groups with a high cost per conversion
Increase your campaign priority
Remove product group subdivisions and bid on broader groups of products
You can use a product group with a single bid to:
ensure your entire inventory has the same bid
organize your ad group by product attributes
create different bid modifiers
set a new campaign priority
To help with your campaign strategy, you can use custom labels to:
create a list of new keywords for your products
organize products by specific attributes
increase your product’s discoverability
discover your best-selling products
https://www.youtube.com/watch?v=Yv5lGMVJkug
Google Shopping is now Google Ads Shopping Advertising Certification Assessment Answers ,test contains 63 questions but there are 105 different possible questions you could expect during the exam. Every time you take Shopping Advertising Assessment test, you get 63 random questions from these 105.
The Shopping Advertising exam covers basic and advanced concepts, including creating a Merchant Center account and product data feed, and creating and managing Shopping campaigns. To pass the exam you need to answer at least 80% questions in less than 90min.
You're currently targeting all inventory in one campaign through an "All products" group. How
should you find campaign optimization opportunities?
Segment performance by various shopping views through “Predefined reports” in the reporting icon on the top right of your account
See query-level product performance in the “Keywords” tab
Understand which creatives perform best in the “Ads” tab
Check impressions for each product in Google Merchant Center
True or false: Odell runs an online store selling outdoor gear, guns and hunting equipment,
and a few tobacco products. Odell can advertise all of his products on Google Shopping.
True
False
What does Niharika need to do first if she wants to enable automatic item updates for the price and availability of her products?
Submit yes for the price and availability attributes
Nothing, she just needs to enable the setting in Google Merchant Center
Add schema.org structured data to her landing pages
Link her Google Merchant Center and Google Ads accounts
After segmenting your client's conversion data for a Shopping campaign, you see that mobile
is driving 10 percent of sales. What should you do to optimize the campaign for this client, a
children's clothing retailer that sells its merchandise online and in stores?
Create separate Shopping campaigns for desktop and mobile, budgeting the same
amount for each campaign
Set a mobile bid adjustment that accounts for the amount in sales that mobile is driving
Set a desktop bid adjustment that accounts for the amount in sales that mobile is driving
Create a separate Shopping campaign for mobile targeted to locations where your client
has a physical store
Paige has an online dress boutique that sells dresses for women and children. She just got a
new shipment of pink polkadot girls dresses. How can a Shopping campaign help Paige
target her inventory?
She can add the dress description in the title and then link to additional dresses
She can link to the page with an image of the not-yet-available product with “coming soon”
listed and additional options
She can link directly to the brand, color, size and price of the dress described
She can link to a page within her site with all dresses incase the item sells out
Shopping campaigns use:
a combination of text ads and Shopping ads formats
ads promoting local and nearby services
keyword-targeted rich media ads
ads created using product data from Google Merchant Center
Shopping ads should be used for:
Driving phone calls to a business
Promoting services
Promoting brands
Promoting products online
In Google Merchant Center, a target country is the country where the:
products are manufactured
retailer is located
products are shipped from
products are sold and will be shipped to
You're optimizing the Shopping campaign for an online jewelry retailer promoting its new line
of engagement rings. If you know that people who research engagement rings across
multiple devices take longer to convert, what should you do to help this client better attribute
the impact mobile has on its sales?
Set a longer conversion window, such as 30 days or 90 days
Create a separate ad group optimized for mobile and compare how it drives sales
Set a short conversion window, such as 7 days
Create a separate campaign optimized for mobile and compare how it drives sales
Mika has an online store and wants to create a Shopping campaign. What information does
she need to create a Google Merchant Center account?
Promotion text
Local business data feed
Verified and claimed website URL
Country where her products are sold
The feed that Luca exports from his point of sale system needs some cleanup before it will
be accepted by Google Merchant Center. To meet the requirements, he needs to consistently
change product_state to condition in his exported feed. What’s the best way to do this each
time?
Manually change product_state to condition before submitting his feed to Merchant
Center
Leave product_state in his feed and also add the condition attribute
Delete product_state completely from his feed,and then submit his feed to Merchant
Center
Submit his feed without changing it, and then use feed rules to automatically change
product_state to condition
You're optimizing a client's Shopping campaign to drive online sales and are assessing the
company's website. You determine that the site needs to be improved for mobile, and
recommend that the company:
allow people to return to their shopping cart on their desktop computer
make all data fields required at checkout
add more menu options so people can see all products offered
increase the page load speed to 9 seconds or longer
Which email contact does Google use to notify merchants about account warnings?
Google Ads primary contact
Google Merchant Center primary contact
Google Merchant Center technical contact
Both Google Merchant Center technical contact and primary contact
Which should David do to better understand how the ads for his local bakery have driven
store visits and influenced his customers’ buying habits?
Set up Google Analytics for his local storefront and access its various customized data
Segment his report by click type and review his local data
Set up local inventory ads in his Shopping campaign and review his local channel
performance
Enable dynamic tracking URLs for his campaign and set up tracking templates for his local
product group
What information do you need to enter in Google Merchant Center to create a Shopping
campaign?
Local business data feed
Business address
Promotion text
Verified and claimed website URL
A client is using manual bidding for its Shopping campaign and you decide to use target
return on ad spend (ROAS) to take advantage of Google Ads' automated bidding features.
Before you begin using target ROAS, you need to make sure that:
conversion tracking is set up for the campaign and each product group has more than
200 clicks per week a
each product group in the campaign is restructured so that it has fewer than 200 clicks per
week
the client is using a third-party bidding platform that is compatible with target ROAS
remarketing list for search ads is set up for the campaign
Muhammad wants to promote hats and shirts from the same brand, and decides to subdivide
his “All products” product group. He first uses the attribute brand to select products for the
brand and then uses the attribute category to create separate product groups for hats and
shirts. His next step is to:
check the benchmark cost-per-click (CPC) of his hats and shirts to inform his bid
strategy
check his conversion window settings and see if new product groups create changes
set bids for his new product groups to align with his sales strategy
use the Bid Simulator, but only for “Everything else in ‘All products’”
Shopping ads on google.com:
don't use keywords
indicate the name of the merchant
can be served together with text ads
all of the answers are correct
Jane is planning to add a popular brand of watches to her online store. To help differentiate her products from her competitors, Jane should:
include her store name on all watch images
use promotional text to highlight any deals
change the price on the ad to be lower than the actual product price
include bundled accessories in the product image
Greta wants to make changes for several Shopping campaigns that she manages. She can
use bulk changes to:
alter custom parameters for subdivided product groups
create general calls to action
replace an existing product group
link product feeds across campaigns
Jane's product feed would get disapproved due to:
a feed including a mobile link
an image being a GIF format
a price mismatch between the feed and landing page
a URL that's 1500 characters
Suzie owns an apparel store and is thinking of starting a Shopping Campaign. How can
Shopping ads benefit Suzie?
Customers can become well-informed about Suzie's products because they'll see
important information such as the price, image, and retailer name before they click the
ad
Shopping ads get customers’ attention because merchants can include words such as
"best" in titles and descriptions
Shopping ads work with keywords and relevancy, so Suzie can bid on popular keywords to
get her ad to appear at the top of search results
Suzie can serve Shopping ads directly from her website
Enhanced cost-per-click (ECPC) bidding should be used to:
Bid for a target cost-per-acquisition (CPA)
Increase total impressions
Optimize bids using conversions
Drive engagement with product brand
Merchants use Google Merchant Center to:
set mobile bids on specific products
upload product data through feeds or an API
set campaign priority
manage Shopping campaign bids
Ryan’s shoe store sells a variety of shoes. His “active shoes” campaign is reaching the daily
budget cap by the early afternoon. What should Ryan do to get more traffic for his products?
Remove underperforming items from the inventory
Increase the budget cap of the campaign
Lower the maximum cost-per-click (max. CPC) for all product groups
Increase the maximum cost-per-click (max. CPC) for all product groups
Brian wants to know what would've happened if he'd selected different bid amounts in his
Shopping campaign. He should:
customize the statistics tables on the Campaign page
use the priority setting in his Shopping campaign
set up enhanced cost-per-click (ECPC) bidding
use the Bid Simulator
Why can't Ellen see any benchmark data for her new Shopping campaign?
There aren’t enough comparable products from other advertisers
She is already outbidding her competitors
She doesn't have enough products in the campaign to compare to others
Her campaign has reached its daily budget limit
What does impression share indicate about a product group?
It predicts your product group’s future impressions
It provides an average benchmark of all similar products from other retailers
It shows your product group impressions relative to other product groups in the same
campaign
It shows how many impressions your product group has received divided by the
estimated number it was eligible to receive
If Sam doesn't enable conversion tracking for his Shopping campaigns, which bidding option
below will be available to him?
Maximum cost-per-acquisition (max. CPA) bidding
Maximum cost-per-click (max. CPC) bidding
Target cost-per-acquisition (target CPA) bidding
Enhanced cost-per-click (ECPC) bidding
If a product doesn't have an image available, you should:
Submit a full color version of your store’s logo
Wait to submit the product until an image is ready
Submit an image of a similar product
Submit a placeholder image with a message, such as "Coming Soon"
Ruth is going to sell products that Google considers adult-oriented. How should she label her
content?
Identify products using the 'adult' attribute
Include the text "adult" in the product description
Submit in a custom_label attribute as part of the data feed
Email the support team through the Google Merchant Center Help Center
You can use custom labels in a product data feed to:
Provide additional description information for shoppers in search results
Tag products you'd like to group in a Shopping campaign by values of your choosing
Submit product brand descriptions
Add supplemental image URLs
What's the best way to indicate in a feed that a product is on sale for a limited time?
Use the sale_price attribute
Upload the same item twice, once with a lower price
Include "SALE" in the title of the item
Update the description of that specific item
May is in the process of expanding her store to support more territories. After adding new
data feeds, May’s Google Merchant Center account was suspended because the:
shipping attributes for a small number of items have different pricing than the default
shipping at the account level
data feeds weren't updated for 10 days
language on the landing pages doesn’t match the language of the target country
data feed includes products with the availability status "out of stock"
Which products should you submit the identifier_exists attribute with a value of no for?
used electronics
custom-made clothing
bundles
new books for pre-order
Yves heard that the custom_label attributes can help him organize his Shopping campaign.
With custom labels, Yves can provide:
the product's condition so he can organize his campaign by new, used, or refurbished
products
Google product categories so he can organize his campaign by different categories
any value he chooses so he can organize his campaign by his own goals
the brand of his product so he can organize his campaign by different brands
When reviewing the Search terms report for your Shopping campaigns, you notice several
terms that aren't relevant to what you're advertising. How can you use this information?
Add the terms as negative keywords
Adjust your product data feed to include irrelevant terms
Increase your bids for more relevant keywords
Increase your Quality Score by including irrelevant terms in ad content
What does Google Merchant Center use as the primary way to contact users with important
messages, such as feed disapprovals?
Messaging in Google Ads overview page
Automated phone messages to account owner
Email contacts listed in account settings
Messaging in Google Merchant Center overview page
Quincy wants to make sure that he meets the Google Shopping policy to accurately
represent his business or product. Which action should he take on his website to meet the
policy?
Claim credentials for his business that he hasn't finalized yet
Describe some of the conditions related to the purchase before and after the purchase
Advertise products or promotional offers that aren’t available to people shopping online
Show clearly the payment model and full price that a person shopping online would be
charged before and after the purchase
For a Shopping campaign, you can use Google Ads to:
Manage and validate a website URL
Upload additional product images
Submit product information
Manage ad group bids
How can Helen provide free shipping for a small group of promotional products?
Remove all shipping options from the Google Merchant Center account
Add "Free shipping" to the Shopping campaign promotional text
Add a specific shipping_label to the promotional products, and then set the shipping cost for those products to "Free"
Set the default shipping for all products to a flat rate of 0.00 USD
Which can you sell on Google Shopping?
Used goods
Hotel and travel fares
Business services such as plumbing or locksmithing
Residential real estate
Suzie owns an apparel store and has decided to sell her products online. When Suzie creates
a Google Merchant Center data feed, what unique product identifiers will be accepted?
gtin and brand
mpn and gtin
brand only
gtin only
Campaign priority should be used when you advertise:
multiple products for the same country in multiple campaigns
multiple products internationally in multiple campaigns
one product for the same country in multiple campaigns
one product internationally in multiple campaigns
To subdivide products in Shopping campaigns using your own set product structure, you
should use:
Multiple data feeds
Google Ads labels
Starred items
Custom labels
Bob is seeing low traffic for one of his product groups and daily spend is low. What could he
do to help increase impressions and traffic?
Remove any bid modifiers
Increase bids on products groups
Increase the campaign’s daily budget
Add negative keywords to the product group
Nicole's analysis shows that 5 brands currently in her "All products" group are performing
especially well. What can she do to capture more traffic on these valuable brands?
Increase her “All products” bid
Set her budget to “accelerated” delivery
Subdivide by brand and set more competitive bids for the brands individually
Change the campaign priority to "high"
Which is a required attribute when submitting a product to Google Merchant Center?
title
availability_date
additional_image_link
mobile_link
Maximilian is starting a Shopping campaign for winter sports to sell skis, which are also
listed in his campaign for mountain tourism. Maximilian has a specific budget just for his
winter sports campaign. When skis are shown, he wants the bid to come from his winter
sports campaign. Maximilian should:
make the winter sports campaign high priority and the mountain tourism low priority
prioritize his Shopping campaigns according to seasons rather than geography
add “mountain tourism” to his negative keywords during the winter sports campaign
make his winter sports budget high priority by adding his mountain tourism budget to it
Peter has finished subdividing the product groups in one of his Shopping campaign’s ad
groups. What bid should Peter not use for the remaining "everything else in all products"
product group?
Continue subdividing until there are no products in this group
A bid of zero
A bid that’s the average of the subdivisions
A bid lower than the subdivisions
Google Merchant Center can be used to:
Set campaign priority for products
View competitive benchmarks for Shopping campaigns
Update mobile bids for products
Manage shipping settings for a store
Shopping ads can appear on:
Google Search
Google Search Partner websites
all of the answers are correct
Google Shopping
To set up a Shopping campaign, you'll need to link your Google Merchant Center account
and:
list of approved Shopping policies
Google My Business account
Google Ads account
credit card
Google Merchant Center is used to:
Monitor the performance of Shopping campaigns
Submit product information
Manage bidding for Shopping campaigns
Host website images
You can use campaign priority to:
promote certain product groups across all your campaigns
edit maximum CPC bids, tracking templates, or custom parameters and destination URLs
for non-subdivided product groups
subdivide campaign products according to freely-assigned values with custom labels
determine which campaign's bid to use for a product when the same product is included in multiple campaigns
Matt is preparing for his store’s big holiday sale. What should Matt do to make sure the
products that are on sale are organized on Google Shopping?
Add "holiday sale" to the 'Title' attribute of all items
Change the 'brand' attribute of sale items to "holiday"
Use a custom label to denote items included in the holiday sale
Classify the products under the "holiday" Google Product Category
True or false: Data feeds provide a list of your inventory with important product details in
Google Merchant Center
False
True
True or false: Shopping ads can appear at the same time as text ads, allowing shoppers to
find the best match before clicking through to make a purchase.
False
True
In Shopping campaigns, product groups are used to:
create a list of keywords used to target Shopping ads to shoppers
bid on organized inventory in an ad group
organize products within a data feed
bundle items sold as a package, like a camera and tripod stand
When preparing to submit a new feed, you should:
Give all feeds the same name for consistency
Submit multiple feeds to process everything at once
Submit a test data feed
Include all items in your inventory
Which Google Ads campaign settings should Sarah choose in order to sell products to
California residents only?
Set the location to California only
Set either the country of sale to United States or location to California
Set the country of sale to United States only
Set both the country of sale to United States and location to California
Creating multiple products groups within one ad group allows you to:
set different bid modifiers or negative keywords for your products
access a search term report for each product group
use a single maximum cost-per-click bid across your product inventory
base each product group on a specific product attribute you choose
Shopping ads can be targeted to:
Select countries, listed in Google Merchant Center and Google Ads Help Centers
North America only
Only countries where Google.com/shopping is available
All countries where Google Ads is available
To maintain active product data, you must update your data every:
30 days
6 months
1 year
24 hours
Vivian owns an art supply store and traffic for her "painting" product group is increasing. To
optimize the performance of her painting products, Vivian should:
update the inventory by removing certain products
increase the maximum cost-per-click (max. CPC) bid for all products
remove subdivisions from the product group
subdivide the product group and move budget allocation to the best performing products
Marie's new camera product falls into two different Google product categories. What should
she use for this attribute?
Submit the product twice using a different category each time
Include both categories in the attribute
Include only one category
Use the 'custom label' attribute
When creating a file to upload to Google Merchant Center, what format is accepted?
Excel file format
Database file
Word file format
Text or tab delimited file format
In order to offer products in different countries, you should:
List the products in the local language
Use one feed for all products
Always set prices in USD
Use the same landing pages globally
Sally is promoting her online store that sells vintage goods and custom artwork. What does
she need to include for unique product identifiers?
Put unavailable in the gtin attribute
Submit 1 as the mpn attribute
Submit a randomly generated number in the gtin attribute
Put no in the identifier_exists attribute
Brian is expanding his store to include antique goods. What should he do if there isn't a
unique product identifier available?
Include the word "antique" in the titles of all products
Use the exemption attribute identifier_exists
Leave all unique product identifiers blank
Add unique to the brand attribute
According to Google Shopping policies, what would cause the disapproval of individual items
or an entire Merchant Center account?
Products with an availability attribute of out of stock
Sale of gambling related products such as poker chips
A product URL that links directly to only one relevant item
Unsecure checkout or a missing refund policy
Ricky is an online golf equipment merchant who just created a new Google Merchant Center
account. When Ricky creates his first data feed, he must add unique product identifiers for
his products. Which combination of gtin, mpn, and brand should he submit?
gtin and brand are required, and mpn is recommended
Only mpn is required
Only brand is required
gtin and mpn are required, and brand is recommended
What is a best practice to reduce the processing time of a new feed?
Upload both xml and csv files of the same products
Submit the feed at midnight
Divide the group of products into multiple data feed segments
Create a new Google Merchant Center account for each new Google Ads campaign
Catherine is preparing to release a new line of toys that’s currently available for pre-order
only on the landing page. Why is Catherine's data feed getting disapproved for incorrect
availability?
The availability attribute is set as the toys' release date
The availability attribute is set as in stock
The availability attribute is set as preorder
The availability attribute is set as out of stock
True or false: If Viola signs up to run Shopping ads but doesn't post a refund policy on her
website, she can't run ads.
False
True
Kelly is checking her product landing pages to make sure that she has all the required
information. What piece of information is required to appear on every landing page?
Sale price
Google product category
Price and currency
Availability date
Michael was notified that his products were disapproved due to incorrect prices. Which may
have caused the disapproval?
A 'sale price' attribute is blank
The landing page price is different from the feed price
The shipping rates for the products were updated to $0.00
The availability for the products are listed as 'out of stock'
Which is a reason why Annie's Google Merchant Center account would get suspended?
Her website doesn't have a mobile version
She’s only been updating her data feeds every 10 days
Her landing pages lead to error messages or non-existent pages
She is only selling used products
What optimization recommendation might you make to a new client with Shopping
campaigns that don't include all of the products the company sells?
Create a separate campaign for all products and subdivide the inventory based on
products that are already being advertised, then assign these products a low bid
Create a separate campaign with a high priority, and create 1 product group for all products
and assign it a high bid
Create a separate campaign with a low priority, and create 1 product group for all
products and assign it a low bid
Create a separate campaign for all products and subdivide the inventory using custom
label attributes, then bid by item ID for the items not included in other campaigns
Research shows that more than 50% of people who search for a product on their smartphone
visit a business within a day. Based on this data and your client's goal of driving in-store
sales, how would you optimize the company's Shopping campaign?
Create a separate campaign for products that people most likely won't research on their
smartphones and set a mobile bid adjustment of +900%
Decrease the mobile and location bid adjustments and make additional adjustments based
on performance
Create a separate campaign for products that people are more likely to research on their
smartphones and set a mobile bid adjustment of +900%
Increase the mobile and location bid adjustments and make additional adjustments
based on performance
When optimizing the title attribute for her new line of bicycles, Matilda should include:
symbols and foreign characters to get the user’s attention such as exclamation points
the price and shipping cost
the bike style name only
keywords and relevant attributes in the title such as brand, size, and color
You can use custom labels to:
list specific features in your Shopping ads
subdivide a product by specific features that you decide
have Google subdivide your product into specific relevant categories
target different countries within the same Shopping campaign
Product groups are eligible for the Bid Simulator:
Once the average cost-per-click (avg. CPC) is close to the maximum cost-per-click (max.
CPC) bid
When Shopping ads have been included in enough auctions or accrued enough
impressions
Once a budget cap has been reached for a product group
Anytime after a product group is created in a Shopping campaign
Angelika just submitted her product for the first time, and she had 2 errors, 3 warnings, and
5 notifications. What does she need to fix in order for her ads to show?
Only the warnings
Only the errors
The warnings and errors
All of the errors, warnings, and notifications
You should use multiple ad groups when you want to:
Link products from a different Google Merchant Center account
Use a different bid modifier for products in the same Shopping campaign
Set a different priority on bidding within the same Shopping campaign
Target a different country within the same Shopping campaign
Which devices can Shopping ads appear on?
Mobile phones and desktops
Tablets and desktops
Tablets, mobile phones, and desktops
Mobile phones
To prevent your Shopping ads from appearing for certain search terms, you would:
remove products from your product data
put shorter descriptions in your product data
add negative keywords to your campaign or ad group
remove the related search terms from your product titles in your product data
Google Merchant Center is used for:
Uploading product data feeds
Setting up campaign bidding priorities
Editing your Shopping campaign’s product groups
Managing conversion tracking
An online women's clothing retailer uses conversion tracking to track orders and wants to
assess the value of mobile on sales. To evaluate how mobile is driving purchases, you
should consider reviewing the:
path length report to see if most sales occur after multiple clicks on the retailer's ad from
a mobile phone
path length report to see if most sales occur after 1 click on the retailer's ad from a mobile
phone
cross-device attribution reports to see if people click the retailer's ads on a mobile phone during the sales funnel
cross-device attribution reports to see if people click the retailer's ads on a desktop during
the sales funnel
How should Chris estimate how a different bid amount would impact his store's online
traffic?
Check the "Diagnostics" tab in Google Merchant Center
Download campaign performance data
Review the benchmark cost-per-click (CPC) information in Google Ads
Use the Bid Simulator tool
You've started managing a Shopping campaign for a client who thinks the campaign, which
attributes conversions to the first ad customers clicked before completing a conversion, isn't
providing a good return on investment (ROI). How might you use attribution models to
evaluate the campaign's performance?
Compare 2 models to see if the campaign is undervalued on a first-click basis
Compare 2 models to see if the campaign is undervalued on a last-click basis
Compare 2 models to decide whether to optimize the campaign's automated bid strategy for a time decay model
Compare 2 models to decide whether to optimize the campaign's automated bid strategy for a position-based model
Multi-client accounts (MCAs) in Google Merchant Center allow advertisers to easily:
Combine reporting on all data feeds across domains
Manage multiple domains with a single sign in
Access multiple Google Ads accounts
Share products between accounts
What should Kevin take into account when optimizing the title attribute for his new line of
surfboards?
Use special characters such as exclamation points or all caps
Include the location of his retail store
Include the board style name only
Include relevant attributes in the title such as brand, size, and color
To set up ads for her local watch store in addition to the ads she already runs for her online
store, Lucy should:
subdivide her product inventory and set different bids for her local and online only ads
set up multichannel ads to direct customers to her online or local store
begin the local inventory ads implementation process and complete the required steps
enable local products in her shopping campaign and set up a product filter for “local”
Campaign priorities determine your bids according to which rule:
if the highest priority campaign is out of budget, the lower priority campaign bids
the highest priority campaign will bid, unless a lower priority bid is high enough
if the highest priority campaign is out of budget, lower priority budget is added to bids
if you have multiple campaigns with the same bid, the lowest necessary bid will be used
Lisa wants to know if, after viewing her Shopping ad, people are buying the shoes listed in
the ad. She should:
set up conversion tracking
run an Auction insights report
use enhanced cost-per-click (ECPC) bidding
run an Ad performance report
How can you lose your claimed URL?
Your claimed URL authorization expired from Webmaster tools
Another authorized owner of the website successfully verifies and claims your website URL
Your website is updated but includes the same identifying meta tag or HTML file
You remove all data feeds from your Merchant Center account
Why is it a best practice to set a bid for the “everything else in all products” product group?
To make it easier to target a location for certain products
To be able to have one product group for mobile devices
To include items not part of other product groups in your campaign
To control the websites on which your Shopping ads appear
Toshiro wants to increase the conversion rate of his Shopping campaigns without increasing
his budget. He should use:
maximize clicks
enhanced cost-per-click (ECPC)
target return on ad spend (ROAS)
target cost-per-acquisition (CPA)
Ben is creating product images. A common best practice is to:
Include all varieties of a product in one image
Ensure all images are high-quality
Include brand names in the images
Display the merchant website name over all images
Mindy is setting up her Google Merchant Center account and has to verify her website URL.
Her website URL must:
include Ports
be as specific as possible (for example, http://www.example.com#top)
begin with http:// or https://
include IP addresses
Custom labels are a way to:
identify the shipping method used for your products
set the country in which your products will be sold
subdivide products into specific product groups in Google Ads
tell Google Merchant Center what products to avoid when uploading data
Anne wants to use her impression share metrics to optimize her Shopping campaign. She
should:
run an Auction insights report to compare her impression shares to those of her competitors
set negative keywords in her campaign
set the delivery method on her campaign to standard
increase her impression share by setting her bids lower on her campaign
How could you increase the number of conversions your Shopping campaign receives for
about the same total cost?
Increase bids for product groups with a low cost per conversion, and decrease bids for
product groups with a high cost per conversion
Decrease bids for product groups with a low cost per conversion, and increase bids for
product groups with a high cost per conversion
Increase your campaign priority
Remove product group subdivisions and bid on broader groups of products
You can use a product group with a single bid to:
ensure your entire inventory has the same bid
organize your ad group by product attributes
create different bid modifiers
set a new campaign priority
To help with your campaign strategy, you can use custom labels to:
create a list of new keywords for your products
organize products by specific attributes
increase your product’s discoverability
discover your best-selling products
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