Google Ads Mobile Advertising Certification Assessment Answers 2018 Download PDF

Google Ads Mobile Advertising Certification Assessment Answers 2018 Download PDF

Google AdWords Mobile Advertising is now Google Ads Mobile Advertising Certification Assessment Answers.
Mobile Advertising certification exam contains 70 different multiple choice questions. There are more than 70 possible different questions you could get during the exam. Every time you take an exam you are given 70 questions randomly from all possible questions.

Google Ads Mobile Advertising Certification Assessment Answers 2018 Download PDF

Assuming Google forwarding numbers are available in your country, what do you need before you can set up conversion tracking for calls from an ad or a website?

• A sales team and operating phone bank
• An app published in the Google Play store
• A mobile-specific sitelink extension
• An active call extension or call–only ad

Which extensions can help drive installs of your mobile app?

• Remarketing lists for search ads (RLSAs )
• Sitelink extensions
• A mobile-specific sitelink extension
• Structured snippet extensions

To show an ad, which is eligible to appear on search partner sites, on the mobile version of Google Maps, you should use:

• location extensions
• store visit extensions
• mobile extensions
• product extensions

Why do advertisers care about driving calls to their business?

• They’re faster.
• Mobile call ads are easier to win in auctions.
• Younger demographics prefer to order by phone call.
• Conversion rates are often much higher from calls.

What is a lightbox ad?

• a – A cross–screen expandable ad format that optimizes for taps or swipes on mobile and mouse-overs or clicks on desktops
• b – A remarketing specific ad format to announce new features of your app
• c – A type of ad format that shows extra information (“extending” from your text ads) about your business
• d – A mobile text ad

App remarketing allows you to target people who:

• have used your app before
• have searched for your app
• all of the listed answers are incorrect
• have searched for apps similar to yours

Your universal app campaign ad can appear as an in-stream video ad on YouTube provided which is true?

• An additional YouTube charge is paid.
• Video assets are provided.
• The app makes use of streaming video
• Only landscape videos are used.

To re–engage users with an app, use the following strategies:

• a – Build remarketing lists, engage in reactive outreach, offer something free, and don’t track anything outside of installs
• b – Build remarketing lists, engage in proactive outreach, offer something unique, use deep linking, and track everything beyond installs to understand your most valuable users
• c – Build remarketing lists, engage in reactive outreach, use deep linking, and track outside of installs for your most valuable users
• d – Build general email lists, engage in reactive outreach, don’t use deep linking, and don’t track outside of installs

Say you’ve got a campaign that performs well on mobile devices with a max CPC bid of US$2. To show your ad to more customers on mobile devices, you increase your bid by 15% for searches on mobile devices. What would be the resulting bid for searches on mobile devices bid amount?

• a – $2.00
• b – $2.30
• c – $1.70
• d – $2.50

Showrooming refers to:

• a – The phenomenon where various brands within similar categories compete for brand placement on a mobile device
• b – The phenomenon which turns brick and mortar stores into showroom apps for mobile users
• c – The phenomenon which turns brick and mortar stores into showrooms for products which are then purchased online or via mobile
• d – The phenomenon where brands sell specialty or limited quantity goods through mobile

Which is a good app design practice?

• Get users to enter valuable user profile information immediately when they first open the app.
• Zoom viewers in automatically for app content you know is most important.
• Don’t interrupt users when they make mistakes completing forms, wait until they submit and provide a single report with all errors.
• Make previous searches and recent purchases readily available.

The path to conversion on mobile is not the same as on desktop or tablet due to all of the following except:

• intent
• context
• differing screen size
• functionality

All of these were recommended to help build a faster site except?

• Site works on a range of screens and devices
• Implementation of AMP (Accelerated Mobile Page) best practices
• Optimized content delivery
• Customer surveys about site performance

These are all key to good mobile site design except?

• a – Easy search
• b – Easy navigation
• c – Easy user customization
• d – Easy conversion

Which of the following is a way for an advertiser to monetize their app?

• In–app ads
• Charging for app downloads from the Apple iTunes or Google Play store
• All of the listed answers are correct
• In–app purchases

To understand the full value of mobile, you must take into account:

• Utilization of mobile ad formats, extensions, app and mobile site design best practices
• Mobile conversions
• Cross device and mobile conversions
• App downloads, calls, store visits, cross device conversion, mobile conversions

An app developer might use remarketing if they wanted to promote a paid version of their game to everyone who played the free version and reached level 10.

• True
• False

Which of the following is true about apps?

• a – Apps are more geared towards retention, loyalty, and engagement
• b – Apps and mobile optimized sites are the same thing
• c – Apps are more geared towards acquisition purposes
• d – Once a user downloads an app, they are likely to return and engage with it

How can you re-engage users who have abandoned your app after their first use?

• By offering store credit for users who click your ads
• Remarket to app users with a compelling message across search, display, and video
• By engaging users who visit your desktop website
• Offer deeper discounts to entice visitors.

The codeless conversion tracking solution is usually recommended for app downloads on Android OS over SDK or server to server solution when speed and ease of implementation is a priority.

• True
• False

You can use a mobile specific display URL to:

• Effectively track conversions to your desktop site
• Show consumers that you are a large brand
• Indicate that you have a mobile–friendly landing page
• Differentiate yourself from other advertisers

Mobile presents an opportunity for a more targeted marketing message because you have an understanding of context such as time, location, and proximity of the customer.

• False
• True

Firebase can reduce complication for advertisers by providing them only one SDK to track all traffic sources, including ad networks.

• False
• True

When conversion data shows that mobile drives more value, you would _____ your mobile bid. When conversion data shows that desktop drives more value, you would ______ your mobile bid.

• lower, lower
• lower, raise
• raise, raise
• raise, lower

A driver stops for gas and their smartphone buzzes with a text offering a free coffee inside the gas station. What does mobile provide advertisers that enables them to offer this to customers?

• Wi-Fi
• Cell signals
• Customer profiles
• Context

Which of the following is true about mobile optimized websites?

• Visitors to your mobile–optimized site will be at the same point in the purchase funnel as visitors to your desktop website
• You should build your app before your mobile website
• Mobile websites should only focus on task–based functionality and be a stripped–down version of your desktop website
• Mobile–friendly experiences typically feature easy navigation, quick–to–load images, and streamlined text

Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign?

• Target cost per install (tCPI)
• Get new users for her app.
• Get new users who most likely complete in-app actions.
• Google Play Store optimization

An advertiser would not use Google Ads’ mobile offering to:

• track conversions once a user downloads their app
• build a mobile–optimized website
• advertise their app
• engage with users who have already downloaded their app

AdMob is ____.

• a custom deep link
• Google Ads’ non–owned and operated mobile app inventory
• an app promotion ad format
• an ad extension

Call-only ads are like ad call extensions in that they let you start a call with a touch. How are they different from ad call extensions?

• a – Call-only ads cost more, but reach farther.
• b – Call-only ads don’t include a link to a mobile site.
• c – Call-only ads don’t appear on mobile devices.
• d – Call-only ads run for shorter durations than ad call extensions.

Call conversions, which can be tracked by businesses in eligible countries, can be used to track calls from users who visited a website from any source.

• False
• True

Deep–linking allows:

• ads to direct customers into deeper, more targeted sections of the app
• mobile and desktop users to navigate within a mobile app
• desktop users to be able to access deeper, more targeted sections within a mobile app
• ads to direct new customers only into deeper, more targeted sections of the app

To track conversions in an app, you can add the Firebase SDK to your app. SDK stands for:

• schema development key
• software deprecation kit
• software development kit
• schema development kit

Where can universal app campaigns run?

• Within other apps, also known as in–app
• On the Search and Display Networks, and YouTube
• Only on AdMob
• Only on the Google Play store

Sitelink extensions:

• allow advertisers to give users the option to land directly on specific pages of your site
• allow targeted remarketing list users to land directly on specific pages of your site
• decrease clickthrough rates (CTR) as users are sent to specific pages of your site
• show your business address, phone number, and a map marker with your ad text

Select the one way NOT to track app conversions.

• Adding a Javascript snippet to your website
• Using codeless Android install tracking
• Using an app analytics provider for your Google Ads campaigns
• Integrating Firebase in your app

iOS app conversion tracking cannot be set up using:.

• codeless conversion tracking
• server-to-server (S2S)
• install confirmation feedback
• a SDK

 

Many successful mobile sites have large “touch targets” for clicking that take into account ______.

• the lack of precision on a touch screen
• responsive design based on touch
• location where mobile device is being used
• time of day

A ______ specifies a location in an app that corresponds to the content you’d like to show.

• remarketing link
• deep link
• location extension
• location link

Why should you build a mobile site or app instead of just resizing your desktop site for a smaller screen?

• Mobile users don’t need all the features a website can offer.
• Mobile browsers aren’t powerful enough to load most desktop sites.
• Desktop sites typically don’t load quickly on mobile devices.
• It’s a cheap way to provide a narrower set of options to mobile customers.

What is a reason many advertisers end up undervaluing mobile’s contribution to conversions?

• Many in traditional retail are not mobile users.
• They don’t use Google Ads.
• No one has figured a way to “see” mobile’s contribution yet.
• They use a last-click attribution model to measure performance, which ignores clicks earlier in the conversion path that may come from other devices.

What does a call extension let users do that call-only ads do not?

• Easily save the number to their phone’s contact list.
• Choose from two different numbers to call.
• Click through to your mobile site instead of calling.
• Easily schedule a call-back from the advertiser when the line is busy.

Target cost-per-acquisition (CPA), which factors in auction-time signals including device, location, time of day, remarketing list, language, and operating system, automatically optimizes bids across:

• a – search and display inventory to help advertisers reach their desired cost-per-click (CPC) goal
• b – search inventory to help advertisers reach their desired cost-per-install goal
• c – search and display inventory to help advertisers reach their desired cost-per-install goal
• d – search and display inventory to help advertisers reach their desired cost-per-impression goal

To more fully capture mobile’s contribution to a sale, advertisers need to consider what?

• More than just the last click
• Just the last click
• Customer intent
• The first and last click

What is a simple way to target ads to mobile users when they’re near your physical store locations?

• a – Target users you know have called your Google Ads call-only ad.
• b – Target a radius around your Google My Business location(s).
• c – Target specific users you know live near your store.
• d – Target a radius around your city.

Which of the following is not a type of mobile ad extension?

• Sitelink extension
• App extension
• Download extension
• Call extension

Viewable impressions allow you to:

• a – pay for ads when they are displayed in a viewable position
• b – only pay for those ads that are actually viewed
• c – pay for ads that are viewed and also converted
• d – only pay for video ads that are viewed within an hour

How do upgraded URLs help advertisers with third-party conversion tracking?

• Show app install ads only to people who haven’t downloaded the app yet
• Allow advertisers to direct users to the app store to download their app
• Manage a single tracking URL at the campaign, ad group, or ad level that is separate from the landing page URL
• Show deep link URLs only to people who already have the app

App downloads are conversions that are tracked when a user downloads or installs a mobile application for the first time.

• False
• True

If you value mobile traffic over desktop, which bid adjustment should you set?

• a – Increase bid adjustment for mobile and desktop
• b – Increase bid adjustment for mobile
• c – Increase bid adjustment for tablets
• d – Increase bid adjustment for desktop

________ is a tool that can show you what happens after a customer clicks on your ads; whether they made a purchase, downloaded an app, or called your business.

• Sitelinks
• App extensions
• Conversion tracking
• Keyword Planner

Generally speaking, mobile sites are good for acquiring new customers and inspiring new relationships while mobile apps are good for servicing and engaging existing customers and retaining current relationships.

• False
• True

How does Google Ads data-driven attribution give credit for conversions?

• a – It gives more credit to clicks that happened closer to the conversion.
• b – It uses the linear model to credit conversions equally across all clicks on the path.
• c – It uses your unique account data and machine learning technology to distribute credit between ad clicks according to which touchpoints were most critical to the conversion.
• d – It gives 40 percent credit to the first click and spreads the remaining 60 percent across all other clicks in the conversion path.

A newer kind of mobile site can do a lot of what only apps used to do, so the line has blurred between sites and apps. What are these sites called?

• Progressive Sites
• Progressive Web Apps
• Enhanced Mobile Sites
• Mobile Site Apps

Google Ads Smart Bidding uses machine learning and your account data to help you do what?

• Make informed bidding decisions and value mobile accurately.
• Prevent your total spend from surpassing the hard limit you set.
• Let you adjust your bids manually, so you’re visible when customers are looking for you.
• Limit your bids to the times of day when competition for ad space is lowest.

_______ are a type of ad format that show extra information about your business.

• Deep link ad extensions
• AdMob extensions
• App installs
• Ad extensions

To connect Firebase to Google Ads, which of these is required?

• More than 100 app installs or conversions
• A working knowledge of mobile click attribution technologies
• At least 1 app install or conversion
• In Firebase, your account needs to be an owner on the project that you want to link. In Google Ads, the Google Account needs administrative access.

Why do mobile advertisers care about driving physical store traffic?

• Customers buy more online when they know they have the option to visit a physical store.
• All demographics exhibit more loyalty after visiting a store.
• Vast majority of sales still occur in physical stores.
• Online retailers who also offer a physical store option have been shown to bring in the most revenue.

Which kind of targeting can help deliver ads to mobile users when they’re physically near your business location?

• Ad schedule targeting
• Location targeting
• Keyword targeting
• Profile targeting

Roger has your app installed on his phone. While browsing products online, he happens upon a link to one of your products. He’s interested and clicks the link. If you enabled deep linking, where does Roger go to next?

• The product page on your mobile site
• The product page on your app
• Your mobile site’s homepage
• The Google Play or App store, where he can install your app

What two things can you track with Google Ads out of the box without making any code changes to your app?

• Android app downloads and Android in-app purchases
• App installs and core user demographics
• All app installs and all in-app purchases
• You can actually track any custom event you want to define.

Automated bidding is ideal for advertisers who:

• want to set their own bids for individual ad groups
• don’t want to spend a lot of time managing keywords
• want to save time managing bids based on hundreds of signals
• want to set their own bids for individual keywords

Which is a benefit of using server–to–server app conversion tracking over an SDK?

• Adding SDK and conversion tracking changes to your app doesn’t require review by the Google Play Store
• If not implemented correctly, adding the SDK and conversion tracking code could result in bugs in the app
• Adding multiple SDKs for various advertising or analytics platforms have no impact on app code file–size
• Server–to–server connections are easier to set up than code–less conversion tracking

An app advertiser would want to use a third-party tracking company to:

• have more control when communicating with each ad network
• have a single SDK to add to your app instead of one from each ad network
• see which of an app’s new users came from recent advertising clicks or views
• receive reporting on basic usage analytics

Call conversions, which can be tracked by businesses in eligible countries, can help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.

• True
• False

Showing your ads on top of the mobile page in search results is beneficial because:

• a – ads below the results get more prominent notice with smaller mobile screens. There are also ads on the right–hand side of the results on mobile.
• b – ads above the results get more prominent notice with desktop screens. There are also no ads on the right–hand side of the results on mobile.
• c – ads above the results get more prominent notice with larger mobile screens. There are also no ads on the right–hand side of the results on mobile.
• d – ads above the results might get more prominent notice with smaller mobile screens. There are also no ads on the right–hand side of the results on mobile.

An advertiser with stores throughout the country could use location extension targeting to:

• target users in the same way across all of their locations
• decrease bids by 50% for users who are within 10 miles of their stores
• target users who are within 10 miles of one particular city in the country
• target users who are within 20 miles of one particular city in the country

When you use an automated bid strategy, it will automatically optimize your bids based on:

• a – your key performance indicator (KPI)
• b – your remarketing list
• c – your Quality Score
• d – your search terms data

Your company has chosen a third-party app analytics service and they happen to be a part of the App Attribution Partners program. In order to share data between Google Ads and your partner’s platform, what do you need to do?

• Establish a server-to-server connection using postback URLs.
• Generate a link ID and share it with your partner.
• Consider a partner that is not part of the program, as it is not possible.
• Export and share the data as a CSV file.

Which automated bid strategy might help improve the chances that your ad gets to the top of the page?

• a – Target return on ad spend (ROAS)
• b – Target search page location
• c – Target cost–per–acquisition (CPA)
• d – Target outranking share

https://www.youtube.com/watch?v=KvUPQ31bxJc

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Google Analytics Individual Qualification Assessment Exam Answers 2018 PDF Download

Google Analytics Individual Qualification Assessment Exam Answers 2018 PDF Download

Google Analytics Individual Qualification Assessment Exam Answers - Academy for ad 2018.
During the assessment exam you will get 70 different multiple choice questions. You have to answer 80% correctly in less than 90 min. Please note, that there are 100 possible different questions. Every time you pass the exam, you get 70 questions from those 100 randomly and in random order.

The duration of exam is 90 minutes
The exam have 70 questions
The passing score is 80%
Is validity period of 18 months

The PDF file contains all possible questions with correct answers to Google Individual Qualification Assessment test.

Google Analytics Individual Qualification Assessment Exam Answers 2018 PDF Download

What feature collects company-specific data such as Member Status?

• Custom Filter
• Event Tracking
• Custom Dimension
• Custom Metric

To recognize users across different devices, what feature must be enabled?

• Audience Definitions
• Attribution Models
• Google Ads Linking
• User ID

In Multi-Channel Funnel Reports, how are default conversions credited?

• Second to last campaign, search, or ad
• Equal credit along the conversion touchpoints
• Last campaign, search, or ad
• First campaign, search, or ad

What report indicates the pages of a website where users first arrived?

• Landing Pages report
• Pages report
• Location report
• All Pages report

What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?

• The Measurement Protocol
• Data Import
• Browser cookies
• The Networking Protocol

What is not considered a default “medium” in Google Analytics?

• referral
• google
• organic
• cpc

What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?

• Attribution modeling
• Conversion tracking
• Channel Groupings
• Multi-Channel Funnels

What data is Google Analytics Goals unable to track?

• Customer’s lifetime value
• Making a purchase
• Signing up for a newsletter
• Watching a video

In Custom Reports, what must metrics and dimensions share in order to report accurately?

• a – Same view
• b – Same scope
• c – Same Custom Report
• d – Same index

What is used to create Smart Goals?

• Machine-learning algorithms
• Custom Reports
• Analytics Goals
• Remarketing audience

Which three campaign parameters are recommended to manually track campaigns?

• Medium, Source, and Content
• Campaign, Content, and Term
• Medium, Source, and Campaign
• Source, Content, and Term

Filters cannot perform what action on collected data?

• Include data from specific subdomains
• Include shopping preferences
• Convert dynamic page URLs to readable text strings
• Exclude traffic from particular IP addresses

If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?

• 2
• 6
• 1
• 3

What scope levels available for dimensions and metrics?

• Event-level, duration-level, transaction-level, or user-level scope
• Event-level, session-level, transaction-level, or user-level scope
• Location-level, duration-level, product-level, or user-level scope
• Hit-level, session-level, product-level, or user-level scope

Which assets cannot be shared in the Solutions Gallery?

• Goals
• Segments
• Custom reports
• Custom Dimensions

Which Goals are available in Google Analytics?

• Destination, Event, Duration, Pages/Screens per Session
• Location, Event, Time, Users per Session
• Destination, Event, Pageview, Social
• Pageview, Event, Transaction, Social

What report identifies browsers that may have had problems with a website?

• a – The Active Users report
• b – The Browser & OS report
• c – The Source/Medium report
• d – The New vs Returning report

What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?

• Session
• Hit
• Product
• User

What is not considered a “source” in Google Analytics by default?

• email
• (direct)
• google
• googlemerchandisestore.com

If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?

• a – As an event
• b – As a click
• c – As a bounce
• d – As an interaction

What is not a benefit of Google Analytics Remarketing?

• Show customized ads to customers who have previously visited your site
• Allow customers to quickly reorder an item they have previously purchased
• Create remarketing lists without making changes to your existing Analytics snippet
• Create remarketing lists based on custom segments and targets

What report provides data on how specific sections of a website performed?

• Location report
• Frequency and Recency report
• Content Drilldown report
• Top Events report

What criteria could not be used to create a Dynamic Remarketing audience?

• a – Users who returned an item they purchased
• b – Users who viewed a homepage
• c – Users who viewed a search result page on a website
• d – Users who viewed product-detail pages

What report shows a visual representation of user interactions on a website?

• Behavior Flow report
• Landing Pages report
• Content Drilldown report
• Treemaps report

A new Custom Channel Group may be applied retroactively to organize data that has been previously collected.

• True
• False

When linking a Google Ads account to Google Analytics, what is not possible?

• Import Analytics Goals and transactions into Google Ads as conversions
• Adjust keyword bids in Google Ads from Google Analytics
• View Google Ads click and cost data next to site engagement data in Analytics
• Create remarketing lists in Analytics to use in Google Ads campaigns

What asset is used to build a remarketing list?

• a – Custom Dimension
• b – Custom Segment
• c – Custom Report
• d – Custom Metric

If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?

• a – /ordercomplete.php
• b – /ordercomplete/index.html
• c – /ordercomplete/thank_you.html
• d – /order/complete.php

What does assigning a value to a Google Analytics Goal enable?

• Track actual revenue from conversions
• Track real-time business revenue
• Analyze a website conversion funnel
• Compare goal conversions and measure changes to a website

When does a default Analytics session expire?

• When a user is inactive on a web page for more than 30 minutes
• After 30 minutes, regardless of user activity on a web page
• At noon every day
• When a user opens a new browser window

What report indicates the last page users viewed before leaving a website?

• Landing Pages report
• All Pages report
• Exit Pages report
• Pages report

Google Analytics cannot collect data from which systems by default?

• Offline inventory database
• Websites
• Online point-of-sale systems
• Mobile devices

What would prevent data from appearing in a Custom Report?

• Too many metrics in a Custom Report
• A filter that removes all the data
• Custom Report isn’t shared with users in the same view
• Too many dimensions in a Custom Report

Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?

• a – Just after the opening <head> tag
• b – Just before the closing </body> tag
• c – Just after the opening <body> tag
• d – Just before the closing </head> tag

Segments will not allow you to do what?

• Create subsets of sessions or users
• Permanently alter data
• Build custom Remarketing lists
• Isolate and analyze data

To recognize users across different devices, what is required for User ID?

• A new Analytics account for reporting
• Google Tag Manager
• Sign-in that generates and sets unique IDs
• All of the above

What channel is not included in the default Channels report?

• Direct
• Display
• Organic Search
• Device

What is not a filter setting for data in views?

• Modify
• Include
• Restore
• Exclude

What feature can join offline business systems data with online data collected by Google Analytics?

• Data import
• Goal tracking
• User ID
• Google Ads Linking

Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?

• Goals reports
• Acquisition reports
• Multi-Channel Funnel reports
• Ecommerce reports

In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?

• Paid and organic search
• Website referrals
• Social network
• Television commercials

If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?

• 3
• 2
• 6
• 1

What is a “dimension” in Google Analytics?

• An attribute of a data set that can be organized for better analysis
• The lifetime value of a user in a given date range
• A report that offers different demographic information about your audience
• A comparison of data between two date ranges

What feature is required to collect the number of comments users posted to a web page?

• Custom Channel Groupings
• Calculated Metric
• Custom Dimension
• Custom Metric

Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?

• Primary conversion
• Second-to-last-click attribution
• Assisted conversion
• Secondary conversion

What is the “Bounce Rate” in Google Analytics?

• Percentage of visits when a user landed on a website and exited without any interactions
• Number of times users returned to a website in a given time period
• Percentage of total site exits
• Percentage of sessions in which a user exits from a homepage

What model represents the hierarchical structure of a Google Analytics account?

• Property > Account > View
• Account > Property > View
• View > Account > Property
• Account > View > Property

To increase the speed at which Google Analytics compiles reports, what action could be taken?

• Choose “Faster response” in the sampling pulldown menu
• Apply an advanced filter to the report
• Remove any filters on the view
• Choose “Greater precision” in the sampling pulldown menu

What campaign parameter is not available by default in Google Analytics ?

• a – utm_content
• b – utm_source
• c – utm_medium
• d – utm_adgroup

 

Which kinds of hits does Google Analytics track?

• Pageview
• Event
• All of the above
• Transaction

What metric-dimension combination is not valid?

• Avg. Time on Page / Device Category
• Sessions / Bounce rate
• Sessions / Source
• Total Events / User Type

Which reports indicate how traffic arrived at a website?

• Demographics
• Geo
• All Traffic
• Behavior

In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.

• TRUE
• FALSE

Custom Dimensions can be used as what?

• Primary dimensions in Custom Reports
• All of the above
• Secondary dimensions in Custom Reports
• Secondary dimensions in Standard reports

What feature must be enabled to use Multi-Channel Funnels?

• Custom Dimensions
• Advertising Features
• Goals or Ecommerce
• In-page Analytics

What data table display compares report metrics to the website average?

• Pivot
• Percentage
• Performance
• Comparison

View filters are applied in what order?

• Creation date
• Random order
• Sequential order
• Alphabetical order

Auto-tagging is used to collect data from what kind of traffic?

• Social media traffic
• Social media traffic
• Google Ads Campaign traffic
• Website referral traffic

What report indicates where users start or exit the conversion funnel?

• Goal Flow
• Treemaps
• Cohort Analysis
• User Timings

Which parameters can be included with an event hit for reporting?

• a – Event, Category, Action, Label
• b – Category, Action, Label, Unique Events
• c – Category, Action, Label, Value
• d – Category, Action, Label, Total Events

What Remarketing audiences cannot be defined by default?

• a – Users who speak a particular language
• b – Users who visited a physical store
• c – Users who played a video on a website
• d – Users who visited a specific page on a website

To track users and sessions across multiple domains, what first must be set up?

• Data Import
• Ad Exchange Linking
• Cross-domain tracking
• Google Ads Linking

When the same default tracking code is installed on pages with different domains, what will result?

• a – Analytics will associate users and sessions with a single domain
• b – Analytics will not associate users and sessions with any domain
• c – Analytics will send an alert about duplicate data collection
• d – Analytics will associate users and sessions with their respective domains

What feature would be used to collect how many times users downloaded a product catalog?

• Custom Report
• Event Tracking
• Calculated Metrics
• Custom Dimension

What is a “secondary dimension” in Google Analytics?

• An additional report dimension for more specific analysis
• A dashboard widget that offers more specific analysis
• A visualization to understand the impact of data
• An additional report metric for more specific analysis

When will Google Analytics be unable to identify sessions from the same user by default?

• a – When the sessions happen in the same browser on the same deviceAn additional report dimension for more specific analysis
• b – When the sessions share the same browser cookie
• c – When the sessions happen in different browsers on the same device
• d – When the sessions happen in the same browser on the same day

What report shows which web pages get the most traffic and highest engagement?

• Frequency and Recency report
• Active Users report
• Engagement report
• All Pages report

View filters may be applied retroactively to any data that has been processed.

• False
• True

What report shows the percentage of traffic that previously visited a website?

• Behavior > Frequency and Recency report
• Interests > Affinity categories report
• All traffic > Referrals report
• Behavior > New vs returning report

Once filters have been applied, what is the option to recover filtered data?

• a – Filtered data is not recoverable
• b – Data may be recovered within 10 days
• c – Data may be recovered within 30 days
• d – Data may be recovered within 5 days

For autotagging, what parameter does Google Ads include in the destination URL?

• adid=
• urlid=
• utm=
• gclid=

What report shows the percent of site traffic that visited previously?

• Sales Performance report
• Frequency & Recency report
• Referrals report
• New vs Returning report

What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

• Active Users report
• User Explorer report
• Users Flow report
• Cohort Analysis report

To view accurate data in a Custom Report, what action should be avoided?

• Pair metrics and dimensions of different scopes
• Use multiple dimensions together in the same report
• Create a report with Custom Metrics
• Use a Custom Dimension as a primary dimension

How would a view filter be configured to include only users from Brazil and Argentina?

• a – Filter 1: include Brazil > Filter 2: include Argentina
• b – Filter 1: include Argentina > Filter 2: include Brazil
• c – Filter 1: include Brazil or Argentina
• d – Filter 1: exclude all countries except Brazil and Argentina

What cannot be collected by the default Analytics tracking code?

• Device and operating system
• User’s favorite website
• Page visits
• Browser language setting

Views can include website data collected before the view was created.

• FALSE
• TRUE

What report shows which types of mobile devices visited a website?

• Technology > Network report
• Site Content > Landing Page report
• Mobile > Devices report
• All Traffic > Source/Medium report

Within how many days can a deleted view be restored?

• 25
• 5
• 35
• 15

What is not a benefit of using segments to analyze data?

• Isolate and analyze specific conversion paths using conversion segments
• Permanently modify the data in a view
• Analyze users by single or multi-session conditions
• Compare behavior metrics for groups of users like Converters vs non Converters

What type of Custom Report shows a static sortable table with rows of data?

• Flat Table
• Explorer
• Map Overlay
• Pivot Table

What feature is required to track customer search terms on a website?

• Enhanced Ecommerce
• Site Search
• Data Import
• Search filters

What is a “metric” in Google Analytics?

• The numbers in a data set often paired with dimensions
• The dates in a date range
• A segment of data separated out in a report for comparison
• A dimension that can help analyze site performance

What criteria cannot be used to create a Custom Segment?

• Ad type
• Dimensions
• Metrics
• Sequences of user actions

Which default traffic source dimensions does Google Analytics report for each website visitor?

• Campaign and Ad Content
• Source and Campaign
• Source and Medium
• Campaign and Medium

Which user characteristic may NOT be used to change keyword bids in Google Ads?

• time of day
• location
• device
• ad preference

When does the Analytics tracking code send a pageview hit to Google Analytics?

• a – Every time a user adds an item to an online shopping cart
• b – Every time a user clicks a video on a website
• c – Every time a user searches on a website
• d – Every time a user loads a webpage with embedded tracking code

What campaigns require manual tags on destination URLs for tracking?

• None of the above
• Google Ads campaigns
• Autotagged campaigns
• Email campaigns

What filter would only include data from a campaign titled “Back to School” in Campaign reports?

• a – Custom Include filter with field “Page Title” and pattern “back to school”
• b – Custom Include filter with field “Campaign Name” and pattern “back to school”
• c – Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”
• d – Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”

What scope applies to Custom Metrics?

• Customer
• Session
• Hit
• User

What report compares metrics based on user acquisition date over a series of weeks?

• User Explorer
• Active Users
• Users Flow
• Cohort Analysis

The default session timeout duration in Google Analytics is how many minutes?

• 5
• 10
• 30
• 20

What data does Google Analytics prohibit collecting?

• Product SKU(s)
• Billing city
• Purchase amount
• Personally identifable information

Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?

• a – Users 25 to 34 years old who have their browser set to Spanish
• b – Users who engaged in a social media or email campaign
• c – Users who viewed a page on a website, then watched a video
• d – Users who are female and have children

Sampling is applied to reports before segmentation.

• TRUE
• FALSE

If a web page visitor clears the Analytics cookie from their browser, what will occur?

• a – All of the above
• b – Analytics will set a new browser cookie the next time a browser loads a tracked page
• c – Analytics will set a new unique ID the next time a browser loads a tracked page
• d – Analytics will not be able to associate user behavior data with past data collected

Which reports require the activation of Advertising Features?

• Geo reports
• Cohort Analysis reports
• Real-time reports
• Demographics and Interests reports

When does the tracking code send an event hit to Google Analytics?

• a – Every time a user performs an action with pageview tracking implemented
• b – Every time a user adds an event to their calendar
• c – Every time a user performs an action with event tracking implemented
• d – Every time a user makes a reservation

Sharing a Custom Report will share the report configuration and data included in the report.

• TRUE
• FALSE

https://www.youtube.com/watch?v=9oJST7fZxa8

Get Certified Google Analytics Exam Answers Now!!!

 

Google Shopping Advertising Exam Answers 2018 PDF Download

Google Shopping Advertising Exam Answers 2018 PDF Download

Google Shopping is now Google Ads Shopping Advertising Certification Assessment Answers ,test contains 63 questions but there are 105 different possible questions you could expect during the exam. Every time you take Shopping Advertising Assessment test, you get 63 random questions from these 105.
The Shopping Advertising exam covers basic and advanced concepts, including creating a Merchant Center account and product data feed, and creating and managing Shopping campaigns. To pass the exam you need to answer at least 80% questions in less than 90min.

Google Shopping Advertising Exam Answers 2018 PDF Download

You’re currently targeting all inventory in one campaign through an “All products” group. How should you find campaign optimization opportunities?

• See query-level product performance in the “Keywords” tab
• Segment performance by various shopping views through “Predefined reports” in the reporting icon on the top right of your account
• Check impressions for each product in Google Merchant Center
• Understand which creatives perform best in the “Ads” tab

What does Niharika need to do first if she wants to enable automatic item updates for the price and availability of her products?

• Nothing, she just needs to enable the setting in Google Merchant Center
• Submit yes for the price and availability attributes
• Link her Google Merchant Center and Google Ads accounts
• Add schema.org structured data to her landing pages

After segmenting your client’s conversion data for a Shopping campaign, you see that mobile is driving 10 percent of sales. What should you do to optimize the campaign for this client, a children’s clothing retailer that sells its merchandise online and in stores?

• Set a mobile bid adjustment that accounts for the amount in sales that mobile is driving
• Create separate Shopping campaigns for desktop and mobile, budgeting the same amount for each campaign
• Create a separate Shopping campaign for mobile targeted to locations where your client has a physical store
• Set a desktop bid adjustment that accounts for the amount in sales that mobile is driving

Paige has an online dress boutique that sells dresses for women and children. She just got a new shipment of pink polkadot girls dresses. How can a Shopping campaign help Paige target her inventory?

• a – She can link to the page with an image of the not-yet-available product with “coming soon” listed and additional options
• b – She can add the dress description in the title and then link to additional dresses
• c – She can link to a page within her site with all dresses in case the item sells out
• d – She can link directly to the brand, color, size and price of the dress described

Shopping campaigns use:

• ads promoting local and nearby services
• a combination of text ads and Shopping ads formats
• ads created using product data from Google Merchant Center
• keyword-targeted rich media ads

Shopping ads should be used for:

• Promoting services
• Driving phone calls to a business
• Promoting products online
• Promoting brands

In Google Merchant Center, a target country is the country where the:

• a – retailer is located
• b – products are manufactured
• c – products are sold and will be shipped to
• d – products are shipped from

You’re optimizing the Shopping campaign for an online jewelry retailer promoting its new line of engagement rings. If you know that people who research engagement rings across multiple devices take longer to convert, what should you do to help this client better attribute the impact mobile has on its sales?

• Create a separate ad group optimized for mobile and compare how it drives sales
• Set a longer conversion window, such as 30 days or 90 days
• Create a separate campaign optimized for mobile and compare how it drives sales
• Set a short conversion window, such as 7 days

Mika has an online store and wants to create a Shopping campaign. What information does she need to create a Google Merchant Center account?

• Local business data feed
• Promotion text
• Country where her products are sold
• Verified and claimed website URL

The feed that Luca exports from his point of sale system needs some cleanup before it will be accepted by Google Merchant Center. To meet the requirements, he needs to consistently change product_state to condition in his exported feed. What’s the best way to do this each time?

• Leave product_state in his feed and also add the condition attribute
• Manually change product_state to condition before submitting his feed to Merchant Center
• Submit his feed without changing it, and then use feed rules to automatically change product_state to condition
• Delete product_state completely from his feed,and then submit his feed to Merchant Center

You’re optimizing a client’s Shopping campaign to drive online sales and are assessing the company’s website. You determine that the site needs to be improved for mobile, and recommend that the company:

• make all data fields required at checkout
• allow people to return to their shopping cart on their desktop computer
• increase the page load speed to 9 seconds or longer
• add more menu options so people can see all products offered

Which email contact does Google use to notify merchants about account warnings?

• Google Merchant Center primary contact
• Google Ads primary contact
• Both Google Merchant Center technical contact and primary contact
• Google Merchant Center technical contact

Which should David do to better understand how the ads for his local bakery have driven store visits and influenced his customers’ buying habits?

• Segment his report by click type and review his local data
• Set up Google Analytics for his local storefront and access its various customized data
• Enable dynamic tracking URLs for his campaign and set up tracking templates for his local product group
• Set up local inventory ads in his Shopping campaign and review his local channel performance

What information do you need to enter in Google Merchant Center to create a Shopping campaign?

• Business address
• Local business data feed
• Verified and claimed website URL
• Promotion text

A client is using manual bidding for its Shopping campaign and you decide to use target return on ad spend (ROAS) to take advantage of Google Ads’ automated bidding features. Before you begin using target ROAS, you need to make sure that:

• each product group in the campaign is restructured so that it has fewer than 200 clicks per week
• conversion tracking is set up for the campaign and each product group has more than 200 clicks per week a
• remarketing list for search ads is set up for the campaign
• the client is using a third-party bidding platform that is compatible with target ROAS

Muhammad wants to promote hats and shirts from the same brand, and decides to subdivide his “All products” product group. He first uses the attribute brand to select products for the brand and then uses the attribute category to create separate product groups for hats and shirts. His next step is to:

• check his conversion window settings and see if new product groups create changes
• check the benchmark cost-per-click (CPC) of his hats and shirts to inform his bid strategy
• use the Bid Simulator, but only for “Everything else in ‘All products’”
• set bids for his new product groups to align with his sales strategy

Shopping ads on google.com:

• indicate the name of the merchant
• don’t use keywords
• all of the answers are correct
• can be served together with text ads

Jane is planning to add a popular brand of watches to her online store. To help differentiate her products from her competitors, Jane should:

• use promotional text to highlight any deals
• include her store name on all watch images
• include bundled accessories in the product image
• change the price on the ad to be lower than the actual product price

Greta wants to make changes for several Shopping campaigns that she manages. She can use bulk changes to:

• create general calls to action
• alter custom parameters for subdivided product groups
• link product feeds across campaigns
• replace an existing product group

Jane’s product feed would get disapproved due to:

• a – an image being a GIF format
• b – a feed including a mobile link
• c – a URL that’s 1500 characters
• d – a price mismatch between the feed and landing page

Suzie owns an apparel store and is thinking of starting a Shopping Campaign. How can Shopping ads benefit Suzie?

• Shopping ads get customers’ attention because merchants can include words such as “best” in titles and descriptions
• Customers can become well-informed about Suzie’s products because they’ll see important information such as the price, image, and retailer name before they click the ad
• Suzie can serve Shopping ads directly from her website
• Shopping ads work with keywords and relevancy, so Suzie can bid on popular keywords to get her ad to appear at the top of search results

Enhanced cost-per-click (ECPC) bidding should be used to:

• Increase total impressions
• Bid for a target cost-per-acquisition (CPA)
• Drive engagement with product brand
• Optimize bids using conversions

Merchants use Google Merchant Center to:

• upload product data through feeds or an API
• set mobile bids on specific products
• manage Shopping campaign bids
• set campaign priority

Ryan’s shoe store sells a variety of shoes. His “active shoes” campaign is reaching the daily budget cap by the early afternoon. What should Ryan do to get more traffic for his products?

• Increase the budget cap of the campaign
• Remove underperforming items from the inventory
• Increase the maximum cost-per-click (max. CPC) for all product groups
• Lower the maximum cost-per-click (max. CPC) for all product groups

Brian wants to know what would’ve happened if he’d selected different bid amounts in his Shopping campaign. He should:

• use the priority setting in his Shopping campaign
• customize the statistics tables on the Campaign page
• use the Bid Simulator
• set up enhanced cost-per-click (ECPC) bidding

Why can’t Ellen see any benchmark data for her new Shopping campaign?

• She is already outbidding her competitors
• There aren’t enough comparable products from other advertisers
• Her campaign has reached its daily budget limit
• She doesn’t have enough products in the campaign to compare to others

What does impression share indicate about a product group?

• a – It provides an average benchmark of all similar products from other retailers
• b – It predicts your product group’s future impressions
• c – It shows how many impressions your product group has received divided by the estimated number it was eligible to receive
• d – It shows your product group impressions relative to other product groups in the same campaign

If Sam doesn’t enable conversion tracking for his Shopping campaigns, which bidding option below will be available to him?

• Maximum cost-per-click (max. CPC) bidding
• Maximum cost-per-acquisition (max. CPA) bidding
• Enhanced cost-per-click (ECPC) bidding
• Target cost-per-acquisition (target CPA) bidding

If a product doesn’t have an image available, you should:

• a – Wait to submit the product until an image is ready
• b – Submit a full color version of your store’s logo
• c – Submit a placeholder image with a message, such as “Coming Soon”
• d – Submit an image of a similar product

Ruth is going to sell products that Google considers adult-oriented. How should she label her content?

• Include the text “adult” in the product description
• Identify products using the ‘adult’ attribute
• Email the support team through the Google Merchant Center Help Center
• Submit in a custom_label attribute as part of the data feed

You can use custom labels in a product data feed to:

• Tag products you’d like to group in a Shopping campaign by values of your choosing
• Provide additional description information for shoppers in search results
• Add supplemental image URLs
• Submit product brand descriptions

What’s the best way to indicate in a feed that a product is on sale for a limited time?

• Upload the same item twice, once with a lower price
• Use the sale_price attribute
• Update the description of that specific item
• Include “SALE” in the title of the item

May is in the process of expanding her store to support more territories. After adding new data feeds, May’s Google Merchant Center account was suspended because the:

• data feeds weren’t updated for 10 days
• shipping attributes for a small number of items have different pricing than the default shipping at the account level
• data feed includes products with the availability status “out of stock”
• language on the landing pages doesn’t match the language of the target country

Which products should you submit the identifier_exists attribute with a value of no for?

• custom-made clothing
• used electronics
• new books for pre-order
• bundles

Yves heard that the custom_label attributes can help him organize his Shopping campaign. With custom labels, Yves can provide:

• Google product categories so he can organize his campaign by different categories
• the product’s condition so he can organize his campaign by new, used, or refurbished products
• the brand of his product so he can organize his campaign by different brands
• any value he chooses so he can organize his campaign by his own goals

When reviewing the Search terms report for your Shopping campaigns, you notice several terms that aren’t relevant to what you’re advertising. How can you use this information?

• Adjust your product data feed to include irrelevant terms
• Add the terms as negative keywords
• Increase your Quality Score by including irrelevant terms in ad content
• Increase your bids for more relevant keywords

What does Google Merchant Center use as the primary way to contact users with important messages, such as feed disapprovals?

• Automated phone messages to account owner
• Messaging in Google Ads overview page
• Messaging in Google Merchant Center overview page
• Email contacts listed in account settings

Quincy wants to make sure that he meets the Google Shopping policy to accurately represent his business or product. Which action should he take on his website to meet the policy?

• Describe some of the conditions related to the purchase before and after the purchase
• Claim credentials for his business that he hasn’t finalized yet
• Show clearly the payment model and full price that a person shopping online would be charged before and after the purchase
• Advertise products or promotional offers that aren’t available to people shopping online

For a Shopping campaign, you can use Google Ads to:

• Upload additional product images
• Manage and validate a website URL
• Manage ad group bids
• Submit product information

How can Helen provide free shipping for a small group of promotional products?

• Add “Free shipping” to the Shopping campaign promotional text
• Remove all shipping options from the Google Merchant Center account
• Set the default shipping for all products to a flat rate of 0.00 USD
• Add a specific shipping_label to the promotional products, and then set the shipping cost for those products to “Free”

Which can you sell on Google Shopping?

• Hotel and travel fares
• Used goods
• Residential real estate
• Business services such as plumbing or locksmithing

Suzie owns an apparel store and has decided to sell her products online. When Suzie creates a Google Merchant Center data feed, what unique product identifiers will be accepted?

• mpn and gtin
• Used goodgtin and brand
• gtin only
• brand only

Campaign priority should be used when you advertise:

• multiple products internationally in multiple campaigns
• multiple products for the same country in multiple campaigns
• one product internationally in multiple campaigns
• one product for the same country in multiple campaigns

To subdivide products in Shopping campaigns using your own set product structure, you should use:

• Google Ads labels
• Multiple data feeds
• Custom labels
• Starred items

Bob is seeing low traffic for one of his product groups and daily spend is low. What could he do to help increase impressions and traffic?

• Increase bids on products groups
• Remove any bid modifiers
• Add negative keywords to the product group
• Increase the campaign’s daily budget

Nicole’s analysis shows that 5 brands currently in her “All products” group are performing especially well. What can she do to capture more traffic on these valuable brands?

• Set her budget to “accelerated” delivery
• Increase her “All products” bid
• Change the campaign priority to “high”
• Subdivide by brand and set more competitive bids for the brands individually

Which is a required attribute when submitting a product to Google Merchant Center?

• availability_date
• title
• mobile_link
• additional_image_link

Maximilian is starting a Shopping campaign for winter sports to sell skis, which are also listed in his campaign for mountain tourism. Maximilian has a specific budget just for his winter sports campaign. When skis are shown, he wants the bid to come from his winter sports campaign. Maximilian should:

• prioritize his Shopping campaigns according to seasons rather than geography
• make the winter sports campaign high priority and the mountain tourism low priority
• make his winter sports budget high priority by adding his mountain tourism budget to it
• add “mountain tourism” to his negative keywords during the winter sports campaign

Peter has finished subdividing the product groups in one of his Shopping campaign’s ad groups. What bid should Peter not use for the remaining “everything else in all products” product group?

• A bid of zero
• Continue subdividing until there are no products in this group
• A bid lower than the subdivisions
• A bid that’s the average of the subdivisions

Google Merchant Center can be used to:

• View competitive benchmarks for Shopping campaigns
• Set campaign priority for products
• Manage shipping settings for a store
• Update mobile bids for products

Shopping ads can appear on:

• a – Google Search Partner websites
• b – Google Search
• c – Google Shopping
• d – all of the answers are correct

To set up a Shopping campaign, you’ll need to link your Google Merchant Center account and:

• Google My Business account
• list of approved Shopping policies
• credit card
• Google Ads account

To help with your campaign strategy, you can use custom labels to:

• organize products by specific attributes
• create a list of new keywords for your products
• discover your best-selling products
• increase your product’s discoverability

True or false: Odell runs an online store selling outdoor gear, guns and hunting equipment, and a few tobacco products. Odell can advertise all of his products on Google Shopping.

• False
• True

Google Merchant Center is used to:

• Submit product information
• Monitor the performance of Shopping campaigns
• Host website images
• Manage bidding for Shopping campaigns

You can use campaign priority to:

• edit maximum CPC bids, tracking templates, or custom parameters and destination URLs for non-subdivided product groups
• promote certain product groups across all your campaigns
• determine which campaign’s bid to use for a product when the same product is included in multiple campaigns
• subdivide campaign products according to freely-assigned values with custom labels

Matt is preparing for his store’s big holiday sale. What should Matt do to make sure the products that are on sale are organized on Google Shopping?

• Change the ‘brand’ attribute of sale items to “holiday”
• Add “holiday sale” to the ‘Title’ attribute of all items
• Classify the products under the “holiday” Google Product Category
• Use a custom label to denote items included in the holiday sale

True or false: Data feeds provide a list of your inventory with important product details in Google Merchant Center

• True
• False

True or false: Shopping ads can appear at the same time as text ads, allowing shoppers to find the best match before clicking through to make a purchase.

• True
• False

In Shopping campaigns, product groups are used to:

• bid on organized inventory in an ad group
• create a list of keywords used to target Shopping ads to shoppers
• bundle items sold as a package, like a camera and tripodstand
• organize products within a data feed

When preparing to submit a new feed, you should:

• Submit multiple feeds to process everything at once
• Give all feeds the same name for consistency
• Include all items in your inventory
• Submit a test data feed

Which Google Ads campaign settings should Sarah choose in order to sell products to California residents only?

• a – Set either the country of sale to United States or location to California
• b – Set the location to California only
• c – Set both the country of sale to United States and location to California
• d – Set the country of sale to United States only

Creating multiple products groups within one ad group allows you to:

• access a search term report for each product group
• set different bid modifiers or negative keywords for your products
• base each product group on a specific product attribute you choose
• use a single maximum cost-per-click bid across your product inventory

Shopping ads can be targeted to:

• North America only
• Select countries, listed in Google Merchant Center and Google Ads Help Centers
• All countries where Google Ads is available
• Only countries where Google.com/shopping is available

To maintain active product data, you must update your data every:

• 6 months
• 30 days
• 24 hours
• 1 year

Vivian owns an art supply store and traffic for her “painting” product group is increasing. To optimize the performance of her painting products, Vivian should:

• increase the maximum cost-per-click (max. CPC) bid for all products
• update the inventory by removing certain products
• subdivide the product group and move budget allocation to the best performing products
• remove subdivisions from the product group

Marie’s new camera product falls into two different Google product categories. What should she use for this attribute?

• Include both categories in the attribute
• Submit the product twice using a different category each time
• Use the ‘custom label’ attribute
• Include only one category

When creating a file to upload to Google Merchant Center, what format is accepted?

• Database file
• Excel file format
• Text or tab delimited file format
• Word file format

In order to offer products in different countries, you should:

• Use one feed for all products
• List the products in the local language
• Use the same landing pages globally
• Always set prices in USD

Sally is promoting her online store that sells vintage goods and custom artwork. What does she need to include for unique product identifiers?

• Submit 1 as the mpn attribute
• Put unavailable in the gtin attribute
• Put no in the identifier_exists attribute
• Submit a randomly generated number in the gtin attribute

Brian is expanding his store to include antique goods. What should he do if there isn’t a unique product identifier available?

• Use the exemption attribute identifier_exists
• Include the word “antique” in the titles of all products
• Add unique to the brand attribute
• Leave all unique product identifiers blank

According to Google Shopping policies, what would cause the disapproval of individual items or an entire Merchant Center account?

• Sale of gambling related products such as poker chips
• Products with an availability attribute of out of stock
• Unsecure checkout or a missing refund policy
• A product URL that links directly to only one relevant item

Ricky is an online golf equipment merchant who just created a new Google Merchant Center account. When Ricky creates his first data feed, he must add unique product identifiers for his products. Which combination of gtin, mpn, and brand should he submit?

• Only mpn is required
• gtin and brand are required, and mpn is recommended
• gtin and mpn are required, and brand is recommended
• Only brand is required

What is a best practice to reduce the processing time of a new feed?

• Submit the feed at midnight
• Upload both xml and csv files of the same products
• Create a new Google Merchant Center account for each new Google Ads campaign
• Divide the group of products into multiple data feed segments

Catherine is preparing to release a new line of toys that’s currently available for pre-order only on the landing page. Why is Catherine’s data feed getting disapproved for incorrect availability?

• a – The availability attribute is set as in stock
• b – The availability attribute is set as the toys’ release date
• c – The availability attribute is set as out of stock
• d – The availability attribute is set as preorder

True or false: If Viola signs up to run Shopping ads but doesn’t post a refund policy on her website, she can’t run ads.

• True
• False

Kelly is checking her product landing pages to make sure that she has all the required information. What piece of information is required to appear on every landing page?

• Google product category
• Sale price
• Availability date
• Price and currency

Michael was notified that his products were disapproved due to incorrect prices. Which may have caused the disapproval?

• The landing page price is different from the feed price
• A ‘sale price’ attribute is blank
• The availability for the products are listed as ‘out of stock’
• The shipping rates for the products were updated to $0.00

Which is a reason why Annie’s Google Merchant Center account would get suspended?

• She’s only been updating her data feeds every 10 days
• Her website doesn’t have a mobile version
• She is only selling used products
• Her landing pages lead to error messages or non-existent pages

What optimization recommendation might you make to a new client with Shopping campaigns that don’t include all of the products the company sells?

• a – Create a separate campaign with a high priority, and create 1 product group for all products and assign it a high bid
• b – Create a separate campaign for all products and subdivide the inventory based on products that are already being advertised, then assign these products a low bid
• c – Create a separate campaign for all products and subdivide the inventory using custom label attributes, then bid by item ID for the items not included in other campaigns
• d – Create a separate campaign with a low priority, and create 1 product group for all products and assign it a low bid

Research shows that more than 50% of people who search for a product on their smartphone visit a business within a day. Based on this data and your client’s goal of driving in-store sales, how would you optimize the company’s Shopping campaign?

• Decrease the mobile and location bid adjustments and make additional adjustments based on performance
• Create a separate campaign for products that people most likely won’t research on their smartphones and set a mobile bid adjustment of +900%
• Increase the mobile and location bid adjustments and make additional adjustments based on performance
• Create a separate campaign for products that people are more likely to research on their smartphones and set a mobile bid adjustment of +900%

When optimizing the title attribute for her new line of bicycles, Matilda should include:

• the price and shipping cost
• symbols and foreign characters to get the user’s attention such as exclamation points
• keywords and relevant attributes in the title such as brand, size, and color
• the bike style name only

You can use custom labels to:

• subdivide a product by specific features that you decide
• list specific features in your Shopping ads
• target different countries within the same Shopping campaign
• have Google subdivide your product into specific relevant categories

Product groups are eligible for the Bid Simulator:

• When Shopping ads have been included in enough auctions or accrued enough impressions
• Once the average cost-per-click (avg. CPC) is close to the maximum cost-per-click (max. CPC) bid
• Anytime after a product group is created in a Shopping campaign
• Once a budget cap has been reached for a product group

Angelika just submitted her product for the first time, and she had 2 errors, 3 warnings, and 5 notifications. What does she need to fix in order for her ads to show?

• Only the errors
• Only the warnings
• All of the errors, warnings, and notifications
• The warnings and errors

You should use multiple ad groups when you want to:

• Use a different bid modifier for products in the same Shopping campaign
• Link products from a different Google Merchant Center account
• Target a different country within the same Shopping campaign
• Set a different priority on bidding within the same Shopping campaign

Which devices can Shopping ads appear on?

• Tablets and desktops
• Mobile phones and desktops
• Mobile phones
• Tablets, mobile phones, and desktops

To prevent your Shopping ads from appearing for certain search terms, you would:

• put shorter descriptions in your product data
• remove products from your product data
• remove the related search terms from your product titles in your product data
• add negative keywords to your campaign or ad group

Google Merchant Center is used for:

• Setting up campaign bidding priorities
• Uploading product data feeds
• Managing conversion tracking
• Editing your Shopping campaign’s product groups

An online women’s clothing retailer uses conversion tracking to track orders and wants to assess the value of mobile on sales. To evaluate how mobile is driving purchases, you should consider reviewing the:

• path length report to see if most sales occur after 1 click on the retailer’s ad from a mobile phone
• path length report to see if most sales occur after multiple clicks on the retailer’s ad from a mobile phone
• cross-device attribution reports to see if people click the retailer’s ads on a desktop during the sales funnel
• cross-device attribution reports to see if people click the retailer’s ads on a mobile phone during the sales funnel

How should Chris estimate how a different bid amount would impact his store’s online traffic?

• Download campaign performance data
• Check the “Diagnostics” tab in Google Merchant Center
• Use the Bid Simulator tool
• Review the benchmark cost-per-click (CPC) information in Google Ads

You’ve started managing a Shopping campaign for a client who thinks the campaign, which attributes conversions to the first ad customers clicked before completing a conversion, isn’t providing a good return on investment (ROI). How might you use attribution models to evaluate the campaign’s performance?

• a – Compare 2 models to see if the campaign is undervalued on a last-click basis
• b – Compare 2 models to see if the campaign is undervalued on a first-click basis
• c – Compare 2 models to decide whether to optimize the campaign’s automated bid strategy for a position-based model
• d – Compare 2 models to decide whether to optimize the campaign’s automated bid strategy for a time decay model

Multi-client accounts (MCAs) in Google Merchant Center allow advertisers to easily:

• Manage multiple domains with a single sign in
• Combine reporting on all data feeds across domains
• Share products between accounts
• Access multiple Google Ads accounts

What should Kevin take into account when optimizing the title attribute for his new line of surfboards?

• Include the location of his retail store
• Use special characters such as exclamation points or all caps
• Include relevant attributes in the title such as brand, size, and color
• Include the board style name only

To set up ads for her local watch store in addition to the ads she already runs for her online store, Lucy should:

• set up multichannel ads to direct customers to her online or local store
• subdivide her product inventory and set different bids for her local and online only ads
• enable local products in her shopping campaign and set up a product filter for “local”
• begin the local inventory ads implementation process and complete the required steps

Campaign priorities determine your bids according to which rule:

• a – the highest priority campaign will bid, unless a lower priority bid is high enough
• b – if the highest priority campaign is out of budget, the lower priority campaign bids
• c – if you have multiple campaigns with the same bid, the lowest necessary bid will be used
• d – if the highest priority campaign is out of budget, lower priority budget is added to bids

Lisa wants to know if, after viewing her Shopping ad, people are buying the shoes listed in the ad. She should:

• run an Auction insights report
• set up conversion tracking
• run an Ad performance report
• use enhanced cost-per-click (ECPC) bidding

How can you lose your claimed URL?

• Another authorized owner of the website successfully verifies and claims your website URL
• Your claimed URL authorization expired from Webmaster tools
• You remove all data feeds from your Merchant Center account
• Your website is updated but includes the same identifying meta tag or HTML file

Why is it a best practice to set a bid for the “everything else in all products” product group?

• a – To be able to have one product group for mobile devices
• b – To make it easier to target a location for certain products
• c – To control the websites on which your Shopping ads appear
• d – To include items not part of other product groups in your campaign

Why is it a best practice to set a bid for the “everything else in all products” product group?

• a – To be able to have one product group for mobile devices
• b – To make it easier to target a location for certain products
• c – To control the websites on which your Shopping ads appear
• d – To include items not part of other product groups in your campaign

Toshiro wants to increase the conversion rate of his Shopping campaigns without increasing his budget. He should use:

• enhanced cost-per-click (ECPC)
• maximize clicks
• target cost-per-acquisition (CPA)
• target return on ad spend (ROAS)

Ben is creating product images. A common best practice is to:

• Ensure all images are high-qualityenhanced cost-per-click (ECPC)
• Include all varieties of a product in one image
• Display the merchant website name over all images
• Include brand names in the images

Mindy is setting up her Google Merchant Center account and has to verify her website URL. Her website URL must:

• be as specific as possible (for example, http://www.example.com#top)
• include Ports
• include IP addresses
• begin with http:// or https://

Custom labels are a way to:

• set the country in which your products will be sold
• identify the shipping method used for your products
• tell Google Merchant Center what products to avoid when uploading data
• subdivide products into specific product groups in Google Ads

Anne wants to use her impression share metrics to optimize her Shopping campaign. She should:

• set negative keywords in her campaign
• run an Auction insights report to compare her impression shares to those of her competitors
• increase her impression share by setting her bids lower on her campaign
• set the delivery method on her campaign to standard

How could you increase the number of conversions your Shopping campaign receives for about the same total cost?

• Decrease bids for product groups with a low cost per conversion, and increase bids for product groups with a high cost per conversion
• Increase bids for product groups with a low cost per conversion, and decrease bids for product groups with a high cost per conversion
• Remove product group subdivisions and bid on broader groups of products
• Increase your campaign priority

You can use a product group with a single bid to:

• organize your ad group by product attributes
• ensure your entire inventory has the same bid
• set a new campaign priority
• create different bid modifiers

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