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Which formats may be used to add a custom campaign parameter to a URL?

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Which formats may be used to add a custom campaign parameter to a URL?


www.googlemerchandisestore.com/?utmcampaign=fallsale

www.googlemerchandisestore.com/?utm_campaign=fallsale

www.googlemerchandisestore.com/?utm_campaign=fall_sale

www.googlemerchandisestore.com/?utm_campaign = fall sale

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