Advanced Google Analytics Answers - Google Analytics Academy 2018

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Advanced Google Analytics Answers - Google Analytics Academy walks you through how data gets collected and processed into readable reports. You’ll learn how to use configurations like Custom Dimensions, Custom Metrics, and Event Tracking to collect data that’s specific to your business. The course will also demonstrate more advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies like remarketing and Dynamic Remarketing that show ads to customers who have visited your website.

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Assessment 1
1.

If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately.

True
False

2.

What does Google Analytics call a URL that passes data parameters for reporting?

A data stream
A hit
A dimension
A metric

3.

When does the Google Analytics tracking code send a pageview hit to Analytics?

Every time a user clicks a video
Every time a user adds an item to a shopping cart
Every time a user performs a search on a website
Every time a user loads a webpage

4.

When does the Google Analytics tracking code send an event hit to Analytics?

Every time a user performs an action with pageview tracking
Every time a user makes a reservation on a booking site
Every time a user adds an event to their calendar
Every time a user performs an action with event tracking

5.

What does Google Analytics use to differentiate new and returning users?

(select all that apply)
A browser cookie
Artificial intelligence
A randomly-assigned unique identifier
A sequential unique identifier

6.

What will happen if a user clears the Analytics cookie from their browser?

(select all that apply)
Analytics will inform the user that they need to set a new Analytics cookie
Analytics will not be able to associate user behavior data with past data collected by the tracking code
Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page
Analytics will automatically recognize returning users

7.

By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices.

True
False

8.

A session in Google Analytics times out after how many minutes by default?

5
15
30
60

9.

To send data to Google Analytics from a web-connected device like a point-of-sale system, what feature must be used?

Data Import
Browser cookies
The Networking protocol
The Measurement Protocol

10.

For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session, ?

1
2
3
4

11.

Which are Goal types in Google Analytics?

(select all that apply)
Destination
Shopping Cart
Pages/Screens per session
Duration

12.

If data is excluded from a view using a filter, it may be recovered within thirty days.

True
False

13.

Which of these scopes could be used for dimensions and metrics?

Event-level, session-level, or transaction-level scope
Location-level, duration-level, or user-level scope
Hit-level, session-level, or user-level scope
Event-level, duration-level, or transaction-level scope

14.

When defining a measurement plan, what is the order of steps?

Business objectives > key actions > KPIs
KPIs > key actions > business objectives
Key actions > KPIs > business objectives
Business objectives > KPIs > key actions

15.

What are macro-conversions in a measurement plan?

The metric data used to measure business success
The main website actions users take that accomplish stated business goals
The secondary website actions users take that lead to main actions
A list of keyboard shortcuts for measurement tasks in Google Analytics

Assessment 2

1.

To collect data from two websites with different URLs using a single Google Analytics property, what feature must be set up?

Advanced filters
Cross-domain tracking
Event tracking
Custom Dimensions

2.

Filters may be applied retroactively to any data that has already been processed.

True
False

3.

To see data for users from the U.S. and Canada only in a view, which filter would be applied?

Filter 1: include U.S. > Filter 2: include Canada
Filter 1: include Canada > Filter 2: include U.S.
Filter 1: include U.S. and Canada
Filter 1: exclude Europe and Asia

4.

To view data in reports by user categories such as Bronze, Gold, and Platinum status levels, what Google Analytics feature is needed to collect this data?

Event Tracking
Custom Metric
Custom Dimension
Custom Filter

5.

To pair metrics with dimensions, what should they have in common?

Same creator
Same creation date
Same view
Same scope

6.

To create a Custom Dimension for membership status (i.e., rewards level), what scope would be applied?

Hit
Product
Session
User

7.

Custom Dimensions can be used in which reports?

(select all that apply)
As primary dimensions in Standard reports
As secondary dimensions in Standard reports
As primary dimensions in Custom Reports
As custom metrics in Custom Reports

8.

When a Custom Dimension is active, which data will it affect?

Data collected before the Custom Dimension was applied
Data collected after the Custom Dimension was applied
All of the data in the property
None of the data in the property

9.

To collect the number of comments users posted to a website page, what feature would be used?

Custom Filter
Custom Dimension
Custom Metric
Custom Alert

10.

Custom Metrics can have which scopes?

(select all that apply)
Hit
Product
Session
User

11.

What four parameters can be included with an event hit for reporting?

Category, Action, Label, Total Events
Category, Action, Label, Unique Events
Category, Action, Label, Value
Event, Category, Action, Label

12.

If a user watches a video with event tracking three times in a single session, how many Unique Events will be counted?

0
1
2
3

Assessment 3

1.

Segments applied to reports can analyze data for which of the following groups?

(select all that apply)
Users 25 to 34 years of age who have their browser set to Spanish
Users that viewed a page on your website and then watched a video
Users that engaged in your social media or email campaigns
Users who have children

2.

Custom segments may be created using which of the following criteria?

(select all that apply)
Dimensions
Metrics
Session dates
Sequences of user actions

3.

How many segments may be applied at once?

1
2
3
4

4.

Because segments are applied before sampling, segmented data will not be sampled.

True
False

5.

What report shows data segmented by channel?

Segmentation
Source/Medium
Channels
Attribution

6.

AdWords and DoubleClick campaigns served on the Google Display Network are grouped into which channel?

Paid Search
Organic Search
Direct
Display

7.

What report analyzes which webpages get the most traffic and highest engagement?

Active Users report
Engagement report
All Pages report
Frequency and Recency report

8.

In a “last-click” attribution model, Google Analytics will attribute all of the conversion credit to which source(s)?

First marketing activity
Last marketing activity
Single assisted conversion
All assisted conversions

9.

Multi-channel Funnel reports can credit conversions across which channels?

(select all that apply)
Website referrals
Paid and organic search
Custom campaigns
Television channels

10.

How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction?

Primary conversion
Assisted conversion
Second-to-last-click attribution
Last-click attribution

11.

What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

User Explorer report
Active Users report
Users Flow report
Behavior Overview report

12.

What report groups an audience based on acquisition date and compares behavior metrics over several weeks?

Behavior Overview report
Active Users report
Users Flow report
Cohort Analysis report

13.

Custom Reports have which capabilities?

(select all that apply)
Use multiple dimensions together in the same report
Create a report with Custom Metrics
Use a Custom Dimension as a primary dimension
Include customer names and addresses

14.

What type of Custom Report shows a static, sortable table with rows of data?

Explorer
Flat Table
Map Overlay
Pivot Table

15.

Which would prevent data from appearing in a Custom Report?

(select all that apply)
A filter that filters out all data
Not sharing the Custom report with users in the same view
Dimensions and metrics of different scopes
Too many dimensions applied to the Custom report

Assessment 4

1.

What is “remarketing” in Google Analytics?

When users visit a website for the first time and complete a conversion
When users are shown targeted ads to bring them back to a website and encourage a conversion
When Google Analytics can’t distinguish a new user because they have deleted their browser cookies
When a user buys an available product from a competitor

2.

To enable remarketing in Google Analytics, what must first be enabled?

(select all that apply)
Advertising Reporting Features
Demographics and Interests
Google AdWords or DoubleClick Bid Manager account linking
Custom Dimension

3.

Which remarketing audiences can be defined in Google Analytics?

Users who visited a specific page on a website
Users who played a video on a website
Users who speak a particular language
Users who searched for a product on Google Search

4.

Which of these may be imported to define a remarketing audience?

(select all that apply)
Google Display Network
Google Sites
Mobile apps
Google Search

5.

What is the maximum duration a user can be included in a remarketing audience?

120 days
180 days
365 days
540 days

6.

What Google Analytics data can be used to define a remarketing audience?

(select all that apply)
Pre-defined Segment
Custom Segment
Custom Dimension
Custom Metric

7.

How many user cookies does an audience list require to be eligible for AdWords Search Ad remarketing?

100
1000
2000
5000

8.

Which users could be targeted with Dynamic Remarketing to bring them back to a website?

Users who posted a favorable product review
Users who viewed a website search result page
Users who viewed product detail pages
Users who abandoned their shopping carts

9

To set up Dynamic Remarketing for a retail vertical, what must be linked to AdWords?

The Google Search Center
The Google Analytics Center
The Google Merchant Center
The Google Help Center

10

To set up Dynamic Remarketing, what must first be created in Google Analytics?

Custom Segment
Custom Metric
Custom Dimension
Custom Report

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