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Google Analytics for Beginners Answers - Analytics Academy 2018

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Google Analytics for Beginners Answers - Analytics Academy 2018 shows new users how to create an account, implement tracking code, and set up data filters. You'll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. The course will also demonstrate how to analyze basic Audience, Acquisition, and Behavior reports, and set up goals and campaign tracking.

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Google Analytics for Beginners Exam Answers - Analytics Academy

Introducing Google Analytics
Assessment 1

1.

Using tracking code, Google Analytics can report on data from which systems?

(select all that apply)
E-commerce platforms
Mobile Applications
Online point-of-sales systems
Systems not connected to the Internet

2.

To collect data using Google Analytics, which steps must be completed?

(select all that apply)
Install Google Analytics software on your desktop
Create an Analytics account
Add the Analytics tracking code to each page of your site
Download the Analytics app

3.

The Analytics tracking code can collect which of the following?

(select all that apply)
Language the browser is set to
Type of browser
User’s favorite website
Device and operating system

4.

When will Google Analytics end a session by default?

After 30 minutes, regardless of user activity on your website
Once the user opens another browser window
When a user is inactive on your site for 30 minutes or more or closes a browser window
At noon every day

5.

Once Google Analytics processes data, it’s stored in a database where it can’t be modified.

True
False

6.

Which represents the hierarchical structure of a Google Analytics account from top to bottom?

View > Account > Property
Property > Account > View
Account > View > Property
Account > Property > View

7.

A user with “edit” permissions at the Account level will automatically have “edit” permissions at which other levels?

User
Property
View
Product

8.

To locate a property's Analytics tracking code, which sequence of steps should be followed?

“Admin” tab > “Tracking Code” > “Tracking Info”
“Admin” tab > “Tracking Info” > “Tracking Code”
“Reporting” tab > “Audience Reports” > “Tracking Code”
“Audience Reports” > “Settings” > “Tracking Code”

9.

To use Analytics to collect website data, what must be added to the website page HTML?

PHP tracking code
Google Analytics account number only
Google Analytics tracking code
A permissions button

10.

Where should the Analytics tracking code be placed in the HTML of a webpage to collect data?

Immediately after the opening <head> tag of your website
Immediately before the closing </head> tag of your website
Immediately after the opening <body> tag of your website
Immediately before the closing </body> tag of your website

11.

When a new view is created, what data will be included?

Data from before the view was created
Data from after the view was created
Data from before and after the view was created
No data

12.

A deleted view can be recovered by account administrators within how many days?

35
65
95
125

13.

What are the options for filtering data in Google Analytics?

Exclude data from a view
Include data in a view
Modify which data appears in your reports
All of the above

14.

Why is it important to keep one unfiltered view when using filters with Google Analytics?

To ensure you can always access the original data
In order to configure Goals
In order to use a filter for multiple views
There is no reason to have an unfiltered view

15.

In which order does Google Analytics filter data?

Alphabetical order by filter name
The order in which the filters were last edited
The order in which the filters are applied
Randomized order

16.

When a filter is applied to a view, what data is affected?

Data from before the filter was created
Data from after the filter was created
All the data available in a view
None of the data available in a view

The Google Analytics layout
Assessment 2

1.

What feature would be used to compare two date ranges in a report?

Hourly, Day, Week, Month views in the time graph
Real-time reports
Date range comparison
Account selector

2.

What does the “Users” metric measure?

The total number of visits to your website
Users that had at least one session on your site in the given date range
Users that landed on the homepage of your website
Users who have signed up to an email newsletter on your website

3.

What is the “Bounce Rate” in Google Analytics?

The number of times unique users returned to your website in a given time period
The percentage of sessions in which a user exits from your homepage
The percentage of total site exits
The percentage of visits when a user landed on your website and exited without any interactions

4.

What is a “dimension” in Google Analytics?

The total amount of revenue a business has made in a given date range.
An attribute of a data set that can be organized for better analysis.
A comparison of data between two date ranges.
A report that offers information about your audience.

5.

What is a “metric” in Google Analytics?

A dimension that can help you analyze site performance.
The dates in your date range.
A segment of data separated out in a report for comparison.
The numbers in a data set often paired with dimensions.

6.

What is a “secondary dimension” in Google Analytics?

An additional widget you can add to a dashboard for more specific analysis.
An additional metric you can add to a report for more specific analysis.
An additional dimension you can add to a report for more specific analysis.
A visualization that allows you to view understand the impact of your data.

7.

Which Google Analytics visualization compares report data to the website average?

Pivot view
Comparison view
Performance view
Percentage view

8.

How can the amount of data in a sampled Google Analytics report be increased?

Apply additional filters
Remove the Secondary Dimension
Choose “Faster response” in the sampling pulldown menu
Choose “Greater precision” in the sampling pulldown menu

9.

When selecting “Share Template Link” in the dashboard, what will be shared?

Dashboard only
Data only
Dashboard and data
Neither dashboard nor data

10.

When a dashboard is shared, users can edit the dashboard configuration.

True
False

3.1 Audience reports

1.

Under Audience, in the Demographics Overview report, which Age Group brought in the highest number of users?

18-24
25-34
35-44
45-54

2.

Under Audience, in the Geo > Location report for the country of India, what region brought in the highest number of users?

Karnataka
Maharashtra
Telangana
Delhi

3.

Under Audience, in the Mobile Overview report, what percentage of sessions came from mobile devices?

68.89%
25.41%
5.70%
100.00%

3.2 Acquisition reports

1.

Under Acquisition in the All Traffic > Source/Medium report, filtering by “referral” traffic, what website sent the highest numbers of users?

youtube.com
mail.googleplex.com
google
facebook.com

2.

Under Acquisition in the All Traffic > Channels report, which three channels had the highest number of new users?

Social, Direct, Referral
Social, Display, Branded Paid Search
Organic Search, Social, Direct
Social, Display, Generic Paid Search

3.

Under Acquisition in the All Traffic > Referrals report, for users that came from the source “google.com” which referral path had the most sessions?

mall.googleplex.com
youtube.com
/yt/about/
/permissions/using-the-logo.html

3.3 Behavior reports

1.

Under Behavior using the All Pages report, which of these Page Titles has the most Pageviews?

Accessories
Drinkware
Fun
Bags

2.

Under Behavior using the Site Content > Content Drilldown report, which content section of the Google Merchandise Store has the highest percentage of pageviews?

/MadeInUSA/
/Google+Redesign/
/Specials/
/TopSellers/

3.

Under Behavior using the Site Content > Exit Pages report, what is the percentage of exits from the shopping cart page URI “/shop.axd/Cart”?

18.36%
10.13%
55.33%
100.00%
Basic Reporting

Assessment 3

1.

What setting must be enabled to view data in Demographics and Interests Reports?

Content Grouping
Advertising features
User permissions on the view
In-Page Analytics

2.

What report would best help identify potential browser issues with website traffic?

The Active Users report
The New vs Returning report
The Browser & OS report
The Source/Medium report

3.

What report shows what mobile devices were used to view a website?

The Exit Pages report under “Site Content”
The Landing Page report under “Site Content”
The Engagement report under “Behavior”
The Devices report under “Mobile”

4.

Which Traffic Source dimensions does Google Analytics automatically capture for each user who comes to your site?

Source, Keyword, Campaign name
Source, Medium, Keyword
Source, Medium, Campaign name
Medium, Keyword, Campaign name

5.

Which “sources” are available in Google Analytics?

(select all that apply)
googlemerchandisestore.com
(direct)
Google
Email

6.

Which “mediums” are available in Google Analytics?

(select all that apply)
Organic
CPC
Referral
mail.google.com

7.

Which "channels" are available in the default Channels report?

(select all that apply)
Organic Search
Direct
Display
Device

8.

What report can show how particular sections of website content performed?

Location
Content Drilldown
Frequency and Recency
Top Events

9.

What report lists the website pages where users first arrived?

Events > Pages
All Pages
Exit Pages
Landing Pages

10.

What report should be used to check if users are leaving from important pages on your website?

Landing Pages report
All Pages report
Exit Pages report
Pages report under Events

4.2 Tracking campaigns with the URL Builder

1.

Under Acquisition in the Campaigns > All Campaigns report, how many new users were brought in by the “AW - Accessories” campaign?

1716
1872
2289
404

2.

Under Acquisition in the Campaigns > All Campaigns report, what is the source and medium for the “AW - Apparel” campaign?

google / search
newsletter / email
google / cpc
bing / cpc

3.

Under Acquisition in the Campaigns > All Campaigns report, which of these were top 10 keywords used in the “AW - Accessories” campaign?

(select all that apply)
google sticker store
google shopping
google merch
(not set)

4.3 Using Goals to measure business objectives

1.

Under Conversions in the Goals Overview report, what was the conversion rate for the goal “Purchase Completed (Goal 1 Conversion Rate)”?

.41%
.69%
.93%
1.00%

2.

Under Audience in the Geo > Location report, what country had the highest conversion rate for the goal “Purchase Completed (Goal 1 Conversion)” ?

United States
Malaysia
United Kingdom
Croatia

3.

Under Acquisition in the All Traffic > Source/Medium report, what source/medium brought in the highest number of goal completions for the goal “Purchases completed (Goal 1 Completions)”?

flowdock.com / referral
google / organic
(direct) / none
google / cpc

4.4 Measuring AdWords campaigns
1.

Under Acquisition in the AdWords > Campaigns report, which campaign had the most clicks?

AW - Electronics
All Products
AW - Apparel
AW - Accessories

2.

Under Acquisition in the AdWords > Campaigns report, which campaign had the highest CPC?

AW - Electronics
All Products
AW - Apparel
AW - Accessories

3.

Under Acquisition in the AdWords > Keywords report, which keyword had the highest CPC?

google store opening
android shirts
buy google socks
google chrome t shirt

Basic Campaign and Conversion Tracking
Assessment 4
1.

Which three tags does Google Analytics require for accurate campaign tracking?

Medium, Source, and Content
Medium, Source, and Campaign
Campaign, Content, and Term
Source, Content, and Term

2.

Which tags are standard Google Analytics campaign parameters?

utm_adgroup
utm_source
utm_medium
utm_content

3.

To quickly generate campaign tags, what tool should be used?

The Measurement Protocol
The Segment Builder
The URL Builder
The Goal Selector

4.

Which formats may be used to add a custom campaign parameter to a URL?

(select all that apply)
www.googlemerchandisestore.com/?utmcampaign=fallsale
www.googlemerchandisestore.com/?utm_campaign=fallsale
www.googlemerchandisestore.com/?utm_campaign=fall_sale
www.googlemerchandisestore.com/?utm_campaign = fall sale

5.

Which are examples of Goals in Google Analytics?

(select all that apply)
Making a purchase
Signing up for a newsletter
Completing a successful Google search
Submitting a contact information form

6.

When creating a Goal in Google Analytics, which are required?

Goal Name
Goal Type
Goal Slot ID
Goal Funnel Visualization

7.

If the Google Merchandise Store sets up a URL goal of “/thankyou” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will count as goals?

/thankyou.html
/thankyou.php
/thankyou/receipt.php
All of the above

8.

AdWords lets users advertise on which properties?

(select all that apply)
Google Search
Google Display Network
DoubleClick Campaign Manager
Google AdSense

9.

Enabling auto-tagging does what?

Adds Analytics tags to campaign URLs
Adds AdWords tags to campaign URLs
Adds campaign hyperlinks to website pages
Adds Analytics tracking code to website pages

10.

What Google Analytics AdWords report can show which bid adjustments resulted in higher conversions?

Campaigns
Keywords
Bid Adjustments
Destination URLs