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Ad Exchange API Basics Assessment Answers, buyers can efficiently use many features of the Ad Exchange through the Ad Exchange Buyer API. See how to get API access set up and review the benefits of using the API for automated real-time bidding, efficient management of creatives, and more.
Marketplace API
Creatives API
RTB Breakout API
Buyers can automate modifications to bidding.
Buyers can run A/B tests on their landing pages.
Buyers can automate modifications to their creatives.
Automatically generated reports
Creative testing
Bulk submission of creatives
Authorization tokens are passed between the client and the API.
Encrypted calls are used to exchange data between accounts.
Reporting data is used to ensure that the correct data is received.
Pre-targeting API
Marketplace API
Creatives API
Reference the RTB Breakout
Use the “Try this API” widget
Check Ad Exchange reporting
It’s easy to retrieve a list of active creatives.
It’s easy to bulk submit creatives.
It’s easy to assign creatives to pre-targeting.
Buyers can submit client’s creatives to the Marketplace.
Buyers can check their client’s creatives against pre-targeting.
Buyers can see the status of their client’s negotiations.
Pre-targeting API
Marketplace API
RTB Breakout API
RTB Breakout API
Creatives API
Pre-targeting API
Britta wants to see how many impressions were lost at each stage of the bidding process. What feature of the Ad Exchange API would she use to get this information?
Billing APIMarketplace API
Creatives API
RTB Breakout API
Which is a benefit of using the data available through the RTB Breakout API?
Buyers can run A/B tests on their creatives.Buyers can automate modifications to bidding.
Buyers can run A/B tests on their landing pages.
Buyers can automate modifications to their creatives.
Which is a benefit for buyers using the Ad Exchange Creatives API?
Easy assignment of creatives for pre-targetingAutomatically generated reports
Creative testing
Bulk submission of creatives
What method is used to verify that an API call is allowed to access a specific Ad Exchange account?
DoubleClick support enables the Ad Exchange account for API access.Authorization tokens are passed between the client and the API.
Encrypted calls are used to exchange data between accounts.
Reporting data is used to ensure that the correct data is received.
Bulk submission of creatives is a benefit of which API feature?
RTB Breakout APIPre-targeting API
Marketplace API
Creatives API
How can buyers test the API request and response using live data?
Review the Ad Exchange Help CenterReference the RTB Breakout
Use the “Try this API” widget
Check Ad Exchange reporting
How does the Ad Exchange Creatives API help buyers ensure their creatives are set to successfully compete in the auction?
It’s easy to run checks on creative approval status.It’s easy to retrieve a list of active creatives.
It’s easy to bulk submit creatives.
It’s easy to assign creatives to pre-targeting.
Managing client access to the Marketplace through the Ad Exchange API provides what benefit?
Buyers can manage client invoicing directly in the API.Buyers can submit client’s creatives to the Marketplace.
Buyers can check their client’s creatives against pre-targeting.
Buyers can see the status of their client’s negotiations.
Which API feature exposes granular data around where in the pipeline bidders are missing the chance to win an ad impression?
Creatives APIPre-targeting API
Marketplace API
RTB Breakout API
You could build an alerting system for when bid filtering exceeds a certain amount by using which API feature?
Marketplace APIRTB Breakout API
Creatives API
Pre-targeting API
