What are the advantages of using DoubleClick Search to manage a large and complex campaign?

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• What are the advantages of using DoubleClick Search to manage a large and complex campaign?
  
  
  
  1. Centralized management and reporting with automated bid strategies
  
  
  2. Exclusive access to Google search advertising
  
  
  3. Reduced cost
  
  
  4. The capability of running promotions on one engine at a time