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Your boss Ron would like to evaluate Fifth Season’s current calls-to-action, but he isn’t sure how. Which of the following is the best metric to determine the success of your calls-to-action?
A) Total views
B) Conversion rate
C) Clicks-to-submissions rate
D) Views-to-clicks rate
A) Total views
B) Conversion rate
C) Clicks-to-submissions rate
D) Views-to-clicks rate
