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Your client wants to increase the number of people visiting his website. When analyzing the data for his Search campaign, which metric do you most want to improve?
A) Clickthrough rate (CTR)
B) Converted clicks
C) Impressions
D) Conversion rate
Explanations:
CTR is a ratio showing how often people who see your ad end up clicking it. CTR can be used to gauge how well your keywords and ads are performing. A high CTR rate is a good indication that users find your ads helpful and relevant. It's one of the most important indicators analyzing your marketing campaigns.
