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Marketing’s Service Level Agreement (SLA) to sales should always include:

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A)  A list of all leads on a weekly, monthly, quarterly or yearly basis that are not yet Marketing Qualified Leads.
B)  It’s not important to include anything specific in a marketing SLA, just having one is what matters.
C)  The promise to engage with each lead at least three times before identifying them as a Marketing Qualified Leads.
D)  Number of Marketing Qualified Leads provided to the sales team on a weekly, monthly, quarterly or yearly basis.