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How can you analyze the impact of a specific experiment and variant on individual product purchases in Google Analytics relative to all sessions on the site?

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How can you analyze the impact of a specific experiment and variant on individual product purchases in Google Analytics relative to all sessions on the site?

  1.  A)  Create a custom report in Analytics with the following configuration: Type > Flat Table. Dimensions > Experiment Name, Variant, Transaction ID. Metrics > Unique Purchases. Load report with “All Users” segment applied.
  2.  B)  Create a custom segment in Analytics for each variant with the following configuration: Segment > Type: Sequence > First Step “Experiment ID” AND “Variant.” Apply custom segment and “All Users” segment to eCommerce Product Performance reports in Analytics.
  3.  C)  Create a custom report in Analytics with the following configuration: Type > Flat Table. Dimensions: “Experiment Name” and “Variant” > Metrics: “Sessions.” Segmented by System defined segments “Made a Purchase” and “All Users”
  4.  D)  Create a custom segment in Analytics for the experiment with the following configuration: Segment > Type: Conditions > Add “Experiment ID” and “Variant” dimensions to the first filter condition. Apply custom segment and “All Users” segment to eCommerce Product Performance reports in Analytics.