Ad Exchange API Basics assessment - Academy for Ads

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Ad Exchange API Basics assessment - Academy for Ads


Question 1 of 7

How does the Ad Exchange Creatives API help buyers ensure their creatives are set to successfully compete in the auction?

•  It’s easy to bulk submit creatives.
•  It’s easy to run checks on creative approval status.
•  It’s easy to retrieve a list of active creatives.
•  It’s easy to assign creatives to pre-targeting.

Britta wants to see how many impressions were lost at each stage of the bidding process. What feature of the Ad Exchange API would she use to get this information?

•  Marketplace API
•  Creatives API
•  Billing API
•  RTB Breakout API

How can buyers test the API request and response using live data?

•  Check Ad Exchange reporting
•  Use the “Try this API” widget
•  Review the Ad Exchange Help Center
•  Reference the RTB Breakout

What method is used to verify that an API call is allowed to access a specific Ad Exchange account?

•  Reporting data is used to ensure that the correct data is received.
•  Authorization tokens are passed between the client and the API.
•  DoubleClick support enables the Ad Exchange account for API access.
•  Encrypted calls are used to exchange data between accounts.

Managing client access to the Marketplace through the Ad Exchange API provides what benefit?

•  Buyers can see the status of their client’s negotiations.
•  Buyers can submit client’s creatives to the Marketplace.
•  Buyers can manage client invoicing directly in the API.
•  Buyers can check their client’s creatives against pre-targeting.

You could build an alerting system for when bid filtering exceeds a certain amount by using which API feature?

•  Pre-targeting API
•  Creatives API
•  Marketplace API
•  RTB Breakout API

Which is a benefit for buyers using the Ad Exchange Creatives API?

•  Automatically generated reports
•  Bulk submission of creatives
•  Creative testing
•  Easy assignment of creatives for pre-targeting