You’re launching a new campaign and have selected several keywords with low HubSpot Difficulty scores on which to focus your content creation. After looking at the metrics in your Keywords tool, your boss, Ron, tells you that those keywords don’t have high enough Monthly Searches to make a difference for your business. Which of the following is/are the BEST response(s) to Ron’s concerns?

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You’re launching a new campaign and have selected several keywords with low HubSpot Difficulty scores on which to focus your content creation. After looking at the metrics in your Keywords tool, your boss, Ron, tells you that those keywords don’t have high enough Monthly Searches to make a difference for your business. Which of the following is/are the BEST response(s) to Ron’s concerns?

1. A) “While their monthly searches aren’t as high, the low difficulty scores mean that these keywords will be easier for us to rank for.”

1. B) “You’re right. Search volume is the most important consideration when selecting keywords, so let’s pick another keyword to create content around.”

1. C) “Even though these keywords have lower search volumes, the traffic they can attract will likely be higher quality and thus more likely to convert.”

A & C

B &d C

All of the above