Your colleague Leslie asks you if HubSpot can gather and store specific, customized information about your company’s leads. Specificially, she is interested in tracking information like “Has requested a free consultation” and “Is interested in family travel.” Which of the following is the BEST response to Leslie’s question?

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Your colleague Leslie asks you if HubSpot can gather and store specific, customized information about your company’s leads. Specificially, she is interested in tracking information like “Has requested a free consultation” and “Is interested in family travel.” Which of the following is the BEST response to Leslie’s question?

1. A) Yes – HubSpot allows you to build custom contact properties to track such information
2. B) No – You would have to use a CRM like Salesforce to track customer information
3. C) Yes – However, you would have to get a developer to engineer a solution
4. D) Yes – Custom contact information can be tracked in an already-existing catch-all field on each contact record called “Notes”