You and your co-worker Leslie are adding a buyer persona into the Persona tool. As you walk through the creation process, you come across the step for creating a form field option. Leslie asks you, “What’s this step for?” How would you respond?

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You and your co-worker Leslie are adding a buyer persona into the Persona tool. As you walk through the creation process, you come across the step for creating a form field option. Leslie asks you, “What’s this step for?” How would you respond?

1. A) “By creating a form field option, a contact can self-identify as a persona when they fill out a form.”
2. B) “A form field is how we’ll segment our buyer personas, but we should come back to this since it is not required and you need to have contacts first.”
3. C) “Creating a form field option is for our own internal use. We should be describing the buyer persona in a few words.”