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Which of the following concepts best describes how long website forms should be?
- A) Form length varies depending on where a contact is in the Buyer’s Journey and gets shorter as the contact continues through the Buyer’s Journey
- B) Form length is primarily decided by the information you need to collect as a marketer
- C) Form length should take into account the contact’s perceived value of the offer behind the form
- D) Only as many questions as are necessary to determine a visitor’s buyer persona
