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Sharing a Custom Report will share the data in that report.

Sharing a Custom Report will share the data in that report.

TRUE
FALSE

Explanation:
When you share a Custom Report, only the configuration information is shared. Your data remains private.
You can read more here: https://support.google.com/analytics/answer/1326774?hl=en

Where in the HTML of your webpage should you place your Analytics tracking code?

Where in the HTML of your webpage should you place your Analytics tracking code?

Just after the opening <head> tag of your website
Just after the opening <body> tag of your website
Just before the closing </body> tag of your website
Just before the closing </head> tag of your website

Explanation:

You just need to paste the entire snippet into the HTML on your web pages, just before the closing </head>tag.
Read more here: https://support.google.com/analytics/answer/1008080

By default, Google Analytics can only collect behavioral data from web-connected systems.

By default, Google Analytics can only collect behavioral data from web-connected systems.

True
False

Explanation:

Google Analytics helps you capture and understand user behavior in most kinds of applications, including mobile apps (iOS and Android), web and SaaS applications, and IOT (internet of things) devices.
Read more here: https://support.google.com/analytics/answer/7126596

What type of data does Google Analytics prohibit you from collecting?

What type of data does Google Analytics prohibit you from collecting?

Product SKU(s)
Purchase amount
Personally identifable information
Billing city

Explanation:

The Google Analytics terms of service, which all Google Analytics customers must adhere to, prohibit sending personally identifiable information (PII) to Google Analytics. PII includes any data that can be used by Google to reasonably identify an individual, including (but not limited to) names, email addresses, or billing information.
Read more here: https://support.google.com/analytics/answer/6004245

Which of these could NOT be tracked using Goals in Google Analytics?

Which of these could NOT be tracked using Goals in Google Analytics?

Making a purchase
Watching a video
Customer's lifetime value

Signing up for a newsletter

In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.

In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.

TRUE
FALSE

Explanation:
In the Multi-Channel Funnel Reports, all the channels are credited according to the roles they play in conversions—how often they assisted and/or completed sales and conversions.
Read more here: https://support.google.com/analytics/answer/1191180

Which report helps you understand which kinds of mobile devices were used to visit your website?

Which report helps you understand which kinds of mobile devices were used to visit your website?

Technology > Network report
All Traffic > Source/Medium report
Mobile > Devices report
Site Content > Landing Page report

Explanation:

With this (Mobile > Devices report) report, you can find out how many users you acquired on one type of device convert on that same type of device, how many convert on a different type of device, and how many don’t convert at all.
Read more here: https://support.google.com/analytics/answer/3123672

In Multi-Channel Funnel Reports, which channel could NOT be credited with a conversion?

In Multi-Channel Funnel Reports, which channel could NOT be credited with a conversion?

Website referrals
Television commercials
Social network

Paid and organic search

Which filter would you apply if you only wanted to include data from a campaign titled “Back to School” in Campaign reports?

Which filter would you apply if you only wanted to include data from a campaign titled “Back to School” in Campaign reports?

Custom Include filter with field “Page Title” and pattern “back to school”
Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”
Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”
Custom Include filter with field “Campaign Name” and pattern “back to school”

Explanation:

Include Filters are applied with the reverse logic. When you apply an Include Filter, the hit is thrown away if the pattern does not match the data. If you apply multiple Include Filters, the hit must match every applied Include Filter in order to save the hit.
Read more here: https://support.google.com/analytics/answer/1034832

Which report shows which pages on your site get the most traffic and highest engagement?

Which report shows which pages on your site get the most traffic and highest engagement?

Frequency and Recency report
Engagement report
Active Users report

All Pages report

If you define a Destination Goal for a newsletter sign-up, and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?

If you define a Destination Goal for a newsletter sign-up, and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?

0
1
2
3

Explanation:
Goals are configured at the view level. Goals can be applied to specific pages or screens your users visit, how many pages/screens they view in a session, how long they stay on your site or app, and the events they trigger while they are there.
Read more here: https://support.google.com/analytics/answer/1012040

What scope would you apply for a Custom Dimension that collects data for users who log in to your website?

What scope would you apply for a Custom Dimension that collects data for users who log in to your website?

Hit
Product
User
Session

Explanation:

When a user is known to your website or application, you should send an ID representing that user with all of your Analytics hits, such as pageviews, events, ecommerce transactions, etc., using the userId field.
Read more here: https://support.google.com/analytics/answer/6205850

Which of these channels is NOT included in the default Channels report?

Which of these channels is NOT included in the default Channels report?

Direct
Organic Search
Device
Display

Explanation:

The default system channel definitions reflect Analytics’ current view of what constitutes each channel in the Default Channel Grouping.
Default channels are Direct, Organic Search, Social, Email, Affiliates, Referral, Paid Search, Other Advertising and Display.

Which of these can be imported to define a remarketing audience?

Which of these can be imported to define a remarketing audience?

Custom Metric
Custom Report
Custom Segment

Custom Dimension

Which of these does Google Analytics use to distinguish new and returning users?

Which of these does Google Analytics use to distinguish new and returning users?

Artificial intelligence
Facial recognition technology
A randomly-assigned unique identifier and browser cookie

A sequentially-assigned unique identifier and browser cookie

Which report shows a visual representation of user interactions on your website?

Which report shows a visual representation of user interactions on your website?

Landing Pages report
Treemaps report
Content Drilldown report
Behavior Flow report

Explanation:

Read more here: https://support.google.com/analytics/answer/2785577?hl=en

You cannot change the default session timeout duration in Google Analytics.

You cannot change the default session timeout duration in Google Analytics.

True
False

Explanation:

A session is a group of interactions that take place on your website within a given time frame. By default, a session lasts until there’s 30 minutes of inactivity, but you can adjust this length so a session lasts a few seconds or several hours. A session can be as short as a few seconds or as long as several hours. A single user can open multiple sessions.
Read more here: https://support.google.com/analytics/answer/2731565

Auto-tagging is used to collect data from which kinds of traffic?

Auto-tagging is used to collect data from which kinds of traffic?

Social media traffic
AdWords Campaign traffic
Search engine traffic other than Google
Website referral traffic

Explanation:

Auto-tagging is the recommended approach and ensures that you get the most detailed AdWords data.
Read more here: https://support.google.com/analytics/answer/1033981

Which report can compare metrics based on user acquisition date over a series of weeks?

Which report can compare metrics based on user acquisition date over a series of weeks?

Active Users report
Cohort Analysis report
User Explorer report
Users Flow report

Explanation:
Cohort analysis helps you understand the behavior of component groups of users apart from your user population as a whole. Examples of how you can use cohort analysis include to see how the behavior and performance of individual.
Read more here: https://support.google.com/analytics/answer/6158745

Which of these can you NOT share using The Solutions Gallery?

Which of these can you NOT share using The Solutions Gallery?

Segments
Goals
Custom reports
Custom Dimensions

Explanation:

You can share Dashboards, Custom Reports, Segments, Goals, and Custom Attribution Models in the Solutions Gallery. Only configuration data is shared through the Solutions Gallery. When you create and share an asset, your personal information and Analytics data stays private in your account. And when you import an asset from the Solutions Gallery, only the template is imported into your account.

What four types of Goals are available in Google Analytics?

What four types of Goals are available in Google Analytics?

Pageview, Event, Transaction, Social
Destination, Event, Pageview, Social
Destination, Event, Duration, Pages/Screens per Session
Location, Event, Time, Users per Session

Explanation:



If a user visits the home page of a website with a video embedded and leaves without clicking on anything, Google Analytics will count this session as a bounce.

If a user visits the home page of a website with a video embedded and leaves without clicking on anything, Google Analytics will count this session as a bounce.

True

False

You may apply a new Custom Channel Group retroactively to organize data that has been previously collected.

You may apply a new Custom Channel Group retroactively to organize data that has been previously collected.

True
False

Explanation:
When you create a Custom Channel Grouping at the user level or create a new Channel Grouping in a view, you:
  • Can immediately select it in reports.
  • Can apply it retroactively and see historical data classified by your new channel definitions.
  • Change how reports display your data, without changing the data itself.
Read more here: https://support.google.com/analytics/answer/6010097

What four parameters can you include with an event hit for reporting?

What four parameters can you include with an event hit for reporting?

Category, Action, Label, Value
Event, Category, Action, Label
Category, Action, Label, Unique Events
Category, Action, Label, Total Events

Explanation:
Events are user interactions with content that can be tracked independently from a web page or a screen load.An Event has the following components. An Event hit includes a value for each component, and these values are displayed in your reports.
  • Category
  • Action
  • Label (optional, but recommended)
  • Value (optional)
Read more here: https://support.google.com/analytics/answer/1033068

Which of the following statements about segments is incorrect?

Which of the following statements about segments is incorrect?

Segments are filters that permanently alter your data
Segments are either subsets of sessions or subsets of users
Segments let you isolate and analyze your data

You can use segments to build custom Remarketing lists

Which of these is a scope for Custom Metrics?

Which of these is a scope for Custom Metrics?

Event
Hit
User
Session

Explanation:

Similar to custom dimensions, custom metrics can have different scopes. Hit-level custom metrics get associated with all the hit level dimensions with which it was sent. Similarly, product-level custom metrics are associated only with the product with which it was sent. The following examples illustrate these two types of custom metrics.
Read more here: https://support.google.com/analytics/answer/2709828#scope

Custom Reports will NOT let you do what?

Custom Reports will NOT let you do what?

Use a Custom Dimension as a primary dimension
Use multiple dimensions together in the same report
Create a report with Custom Metrics
Pair metrics and dimensions of different scopes

Explanation:


Pairing metrics and dimensions of different scopes is not possible in any report.

Which tags does Google Analytics recommend to accurately track campaigns?

Which tags does Google Analytics recommend to accurately track campaigns?

Medium, Source, and Campaign
Campaign, Content, and Term
Source, Content, and Term
Medium, Source, and Content

Explanation:

The URL Builder has six fields, but you generally need to use only Campaign Source, Campaign Medium, and Campaign Name.
Read more here: https://support.google.com/analytics/answer/1037445

Which of these represents the hierarchical structure of a Google Analytics account?

Which of these represents the hierarchical structure of a Google Analytics account?

Account > Property > View
Property > Account > View
View > Account > Property
Account > View > Property

Explanation:
Read more here: https://support.google.com/analytics/answer/1009618

Which of these are required for Multi-Channel Funnels?

Which of these are required for Multi-Channel Funnels?

Custom Dimensions
Advertising Features
Goals or Ecommerce
In-page Analytics

Explanation:
The Multi-Channel Funnels reports are generated from conversion paths, the sequences of interactions (i.e., clicks/referrals from channels) during the 90 days1 that led up to each conversion and transaction. Analytics compiles conversion path data for any Goal or Ecommerce transaction you define.
Read more here: https://support.google.com/analytics/answer/1191182

Metrics cannot be paired with dimensions of the same scope.

Metrics cannot be paired with dimensions of the same scope.

True
False

Explanation:
Dimensions are attributes of your data. For example, the dimension City indicates the city, for example, “Paris” or “New York”, from which a session originates. The dimension Page indicates the URL of a page that is viewed.
Metrics are quantitative measurements. The metric Sessions is the total number of sessions. The metric Pages/Session is the average number of pages viewed per session.
Not every metric can be combined with every dimension. Each dimension and metric has a scope: user-level, session-level, or hit-level. In most cases, it only makes sense to combine dimensions and metrics that share the same scope.
Read more here: https://support.google.com/analytics/answer/1033861

How does Google Analytics credit a channel that contributes to a conversion prior to a transaction?

How does Google Analytics credit a channel that contributes to a conversion prior to a transaction?

Assisted conversion
Second-to-last-click attribution
Last-click attribution
Primary conversion

Explanation:

Assist interaction is any interaction that is on the conversion path but is not the last interaction. If a channel appears anywhere—except as the final interaction—on a conversion path, it is considered an assist for that conversion. The higher these numbers, the more important the assist role of the channel.
Read more here: https://support.google.com/analytics/answer/1191204
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