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“Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone:

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  “Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone:   watches the ad twice in a row   hovers their finger over the ad for at least 2 seconds   watches the ad for at least 2 seconds   expands or interacts with the ad   Explanations: Lightbox […]

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