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Waze Local Advanced Assessment Answers

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Waze Local Advanced Assessment Answers - Academy for Ads PDF
Waze Local Fundamentals Assessment Answers



How does the Waze Dashboard define the Navigations performance metric?

The number of Wazers who search for your business
The number of Waze users who click “Drive There” or “Go” from an ad unit or location preview
The number of Wazers who see your ad
The number of Wazers who click on your phone number

What additional features are in the Plus dashboard?

History Navigations and Save Clicks
Inbox Impressions
Inbox Action Clicks
All of these

Which Agency Partner service level requires Advanced Certification and a minimum quarterly investment?

Waze Certified Partner
Waze Preferred Partner
Both
Neither

More than what percentage of drivers using Waze are between 25 and 54 years old?

25%
50%
75%
99%

On which of the following popular branding platforms do people spend the most in-app time per month, on average?

Waze
Pinterest
Snapchat
Twitter

On which platform can small and medium-sized businesses or national brands seeking localized campaigns advertise?

Waze for Brands
Waze Local
Waze Ads
None of these

What is the newest Waze offering?

Connected Citizens Program
Waze for Brands
Waze Local
Waze Carpool

Pricing for both Starter and Plus is based upon what type of model?

CPM
Flat rate
Yearly subscription
Monthly fee

Pricing for Waze Local Starter begins at as little as $ ____/day, while Waze Local Plus starts at $____/day?

$10 / $1,000
$100 / $500
$2 / $100
$1/$500

Insights and data allow Waze Local to effectively target drivers by knowing what?

When drivers are visiting your competitors
When drivers are near your business
When drivers are near your business or visiting your competitors.
When drivers are at home or work

Nearly half (46%) of all Waze users have a yearly household income of what amount?

$50K or less
$75K
$90k
$100K or more

How many hours per month do Wazers average on the app?

2
5
6
11

Name the level(s) of Waze Agency partnership?

Certified Partner
Preferred Partner
Certified Partner and Preferred Partner
Waze Local Partner

What do all three ad formats help small and medium-sized businesses or national brands seeking localized campaigns achieve?

Differentiation from similar businesses in their area
Improved location awareness
Increased navigations to their locations and in-store traffic
All of these

In 2017, more than ______ drivers visited local businesses in the U.S. advertising on Waze?

0.3 million
1.3 million
2.3 million
3.3 million

What does Promoted Search offer?

Priority in drivers’ search results
Business logo and address
Both
Neither

How are Waze routes developed to be as efficient as possible?

Crowd-sourcing
Collective GPS tracking
Both of these
Neither

What is our company's mission statement?

Outsmarting traffic, together
Encouraging carpooling
Promoting ride-sharing
Take 50% of cars off the road

Almost ⅓ of the Wazers you reach on Waze Local live within how many miles of your business?

6
10
12
15

Zero-Speed Takeover displays ads when drivers ________?

Check their phone
Come to a complete stop for more than 3 seconds—safety first!
Search for a business
Begin driving

If you plan to spend less than $100/day, which solution is most suitable for your business?

Waze Local Starter
Waze Local Plus
Both
Neither

On average, what navigational increase do businesses experience when they advertise on Waze Local?

2%
9%
10%
20%

What is the minimum investment requirement for Preferred Partners?

$15k per month for three consecutive months
$45k in the last three months
Either of these
Neither

What does the Waze Dashboard allow you to do?

Manage your Starter or Plus account settings
Track the performance of your campaign
View and edit your Creatives
All of these

Which Waze offering is a data exchange program that offers Waze vital insights on proposed road closures and detours?

Waze Carpool
Connected Citizens Program
Waze Local
Waze for Brands

How many times per day do drivers feel they must use Waze in order to pass “The Toothbrush Test”?

1
2
1.5
0

In what year did Google acquire Waze?

2005
2008
2013
2017

Wazers with 2 to 4 people in their household make up what percentage of overall users?

25%
50%
60%
65%

Which additional ad format does Waze Local Plus offer?

Branded Pins
Promoted Search
Zero-Speed Takeover
None of these

What can advertising on Waze Local help small and medium-sized businesses or national brands seeking localized campaigns achieve?

Raise their profile
Increase location awareness
Drive in-store traffic
All of these

What do Waze Local ads offer that traditional OOH and billboards lack?

Business name and logo
Business address
Critical targeting and measurement capabilities to reach an audience of 100% nearby drivers in real time
Business phone number

What type of additional support do Waze Preferred Partners receive?

Client acquisition
Training materials
Dedicated Account Manager
All of these

What business information do Branded Pins provide when a user clicks on them?

Business locations and store hours
Phone number and special deals
Store hours and phone number
Business locations, store hours, phone numbers, and special deals.

How do you calculate an Ad’s Click-Through Rate (CTR)?

Ad Unit Clicks/Impressions
Impressions/Ad Unit Clicks
Navigations/Ad Unit Clicks
None of these

What is the Waze key user benefit?

Save drivers 30 seconds per day
Save drivers 1 minute per day
Save drivers 2 minutes per day
Save drivers 5 minutes per day

How many people use Waze around the world?

20 million
50 million
75 million
100 million