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Get Answers ✅🥇✅ Bing Ads Accredited Professional Exam Answers 2018🥇Live Exam Pass🥇100% correct✅ https://www.certificationanswers.com/... Searchable questions and answers in our .pdf https://gumroad.com/l/Bing-Ads Which components are not required for a Bing Ads expanded text ad? If your ad rank is doing poorly even though your click-through rate is high, what should you do to improve your campaign? With pay-per-click search advertising, when are you charged? A visitor to the Baldwin Museum of Science website signs up to receive its newsletter. What is this customer action called? With search advertising, what happens when a customer clicks your ad? (Select two) Bing Ads categorizes clicks in three different ways. For which kind is your campaign billed? You can find your PPC quality scores in your Performance Reports and in your Keywords list. True or false? If all three components of quality score are combined to be above average, most likely your score will be 7 or above. True or false? What is the best way to learn how many clicks Bing Ads has identified as low quality? You should investigate which of the following to uncover the cause of increased click volume (traffic)? Which of the following might generate invalid clicks? (Select two) Universal Event Tracking (UET) is a mechanism for advertisers to do what? A tracking tag (UET tag) is designed to help advertisers target their audience for which purpose? How many tags must you place on your site to track multiple campaigns? Why is it important to choose the right keywords? (Select two) Bing Ads Keyword Planner allows you to search for new keywords using a phrase, website, or category. From which Bing Ads tabs can you access Keyword Planner? In Bing Ads Keyword Planner, you can get detailed estimates for your ad groups by entering the Bid and Daily budget. True or False? What are the benefits of having an upgraded URL? What happens if you have Param 1 in your ad, but there is no corresponding value at the keyword level? When you use any dynamic text, such as {keyword}, you must make sure you don't end up with ads that exceed the following character limits: Which of the following ideas should you consider implementing when writing your ad? On which page can you check if your ad is appearing or not? What option will ensure/increase the chances that your ad is approved? Coho Winery wants their ad to display for the keyword "cabernet sauvignon" only when a customer’s search query matches their keyword exactly, including some close variants, with no extra words. Which keyword match option should they select? Trey Research sells vegetable seeds and does not want its ad to display when a customer searches for flower seeds. To avoid displaying an ad when a customer searches for flower seeds, which Bing Ads option should they select? What Bing Ads feature allows you to specify how closely a customer's search query must match your keyword before your ad is displayed? You want to determine which ads lead to clicks and conversions, and which are not performing. Which type of report should you select? You want to run your report on a regular basis. Which option gives you this capability? How would you focus on a more specific audience for a given ad group or campaign? Which Bing Ads resources should you use to help you optimize your performance? If you wanted to better understand how your customers are clicking through your website, which Bing Ads functionality would you use? You can target your ads using which of the four audience variables? Device investment (desktops/laptops, tablets and smartphones) can be controlled by bid modifiers of: (Select 2) You can adjust your bidding so budgets will go toward the best performing devices and ads. What needs to happen before you import your custom audiences into Bing Ads for search remarketing? You can focus a campaign or ad group on potential customers who meet which specific criteria? (Select 2) Bing Ads supplies the curated list of potential customers for in-market audiences. True or False? A custom audience is a type of remarketing list. What is NOT required to set this up? You can set default keyword bids at what level? Which of the following can you customize in Bing Ads Editor? You can configure the Manager pane to provide either tabs or a drop-down list for selecting the type of item that you want to view. True or False? From where can you export data in Bing Ads Editor? Bing Ads Editor allows you to work and make changes offline and online. True or False? How can you overwrite your offline changes with what you have online? It is possible to bulk edit and manage multiple accounts using a Mac. True or False? The keyword research feature can help you: Looking at traffic history is one way to improve your bidding strategy. True or false? What is the first step in getting a bid estimation for keywords? Which item is not a possible Campaign Exclusion?
Exclusions you set at the campaign level will cascade down to all of the ads in your campaign. True or false? Which exclusions are permitted at the campaign level to keep your ad from displaying? Each campaign you create will have its own ___________. Which of the following will help you evaluate the effectiveness of your campaigns? You can import existing campaigns from other online search engines, like Google. True or false? In addition to Microsoft Office Excel Template (.xls), what other file format can be used to import a keyword list into Bing Ads? You run a pizza delivery service in the greater New York area, delivering to Brooklyn, the Bronx, and Queens. How would you target the ads to optimize your campaign? Alpine Ski House is promoting weekend getaways for retired couples who live near Denver. What are the best targeting options for this customer? When you target by time of day, which time zone does Bing Ads use? If you are unable to find your ad in the Bing Network results pages, why should you first examine the Impressions column in the Bing Ads data summary tables? Although the Ad Preview and Diagnostics Tool is a powerful and useful tool, you should use it sparingly because it directly affects your campaign results and budget. True or false? Which of the following factors could impact the performance and delivery of your ad? You want to improve the relevance of your ad and landing page. First, you include dynamic text in your ad. What else can you do? Which of the following does not affect your ad's rank? Which Delivery status is given to ads or keywords that violate the Bing Ads policies? Which Delivery status indicates an ad group that has passed its end date? Your ad will be approved if you comply with Bing Ads policies for the United States, regardless of the market in which the ad is being displayed. If you set a daily accelerated budget too low for the traffic generated by your keywords, what might happen? Bing Ads includes robust research and reporting tools to help you identify potential areas for campaign improvement. What is it called when you improve your campaign based on the results of these tools? Which of the three elements in the Bing Ads quality score formula should you use to determine the best ways to optimize your ads? Which potential statuses are available for review in the tracking status column under UET tags in Conversion Tracking? A broad match modifier tells Bing Ads that a specific word or words must not be present in order for your ad to display. True or False? You want to track your search advertising budget and spend. Which report group should you select? Your ad has a high number of impressions, but a low click-through rate. Which of the following might help increase your click-through rate? Synchronization operations are only applied to the accounts and campaigns you’ve downloaded to the Bing Ads Editor. True or false? In Bing Ads, which customer actions are considered conversions? (Select three) An online clothing store sells clothing exclusively to young women. What are the best targeting options for this advertiser? Which column in the Bing Ads data summary table tells you the pre- and post-auction delivery status of your campaign? The Negative Keywords Conflicts report provides useful information about how negative keywords may be reducing campaign effectiveness. This report returns which of the following information? (Select two) Which feature should you use to create a custom filter that shows items with different attributes? What kinds of error types are indicated by a red circle with an exclamation point (”!”) in the Summary Grid? You can create a new campaign by copying an existing campaign from one account to another. True or false? You can import Google campaigns directly into Bing Ads using your Google AdWords credentials. True or false? What keyword-specific metrics might you use to tailor your bid strategy based on the price of your products or services? With the Bing Ads intelligence tool, you can get insights on searches by user location and/or demographic. true or False? How do bid adjustments (modifiers) affect the display of your ad? Remarketing in paid search lets you target ads to people who have interacted with your site before. True or False? Which of the following audiences can you define with remarketing lists? Before you create product ads in a shopping campaign, you must first do what? Bing Shopping supports the use of Google data feeds for Catalog feed files. True or false? To optimize your product feeds no matter the priority or filter, you must make sure to take the following actions: (Select two) Best practices for using automated rules include the following: (Select 2) Automated rules can only be applied at the campaign level. True or false? Which of the following examples of automated rules can you create in your account? Which extensions will help boost ad performance by highlighting products and services? For locations to display in Location Extensions, they must be within how many miles of user? The most important feature of Sitelink Extensions (including Enhanced Sitelinks) is: With dynamic search ads, you no longer have to do the following: (Select 2) When using Dynamic search ads, what happens after you create specific ad text for your relevant targets? Bing Ads Multi-user Access lets you use one username to access multiple customer shells. True or false? How many managing customers can you grant access for on your account? (And likewise remove?) Search syndication and distribution is when a search engine provides its services to a third-party in need of search capabilities for their digital properties. True or false? With search advertising, what happens when a customer clicks your ad? (Select two) What do you call words or phrases that trigger ads when they match a customer’s search query? Which Ad extension report allows you to track how your business attracts customers across PCs, tablets and mobile devices? Which UET setting allows you to count each conversion/each user who converted? Which Bing Ads feature can help you analyze your ad campaign performance? Keyword research templates are available in the Template Pane, but they do not incorporate Excel features. True or false? How do your keyword bids and your daily budget work together? With Bing Ads, you can export which kinds of campaigns? What happens if your account reaches its credit limit? What are two ways to import a file? (Select two) For whom might you create a remarketing list? Multiple Ad Groups are allowed in Campaigns. Keywords can be analyzed by what factors? What is the main benefit of syndication? For what does Bing Ads charge you? What is a keyword bid?
