Creative Certification Exam Answers 2018
The Creative Certification exam covers rich media creative setup using Google Web Design and Creative to build HTML5 and dynamic creatives. It also assesses the steps to preview, QA, and publish creatives to Campaign Manager, and then measure results.
Users completing this exam should have experience with Studio and dynamic workflows, working with feeds, and the production of display ads with Google Web Designer and hand-coded creatives. This exam also covers knowledge related to workflow integration with trafficking and programmatic campaigns.
The knowledge tested in this exam typically aligns with the following roles:
50 questions
You will have 60 minutes to complete the exam.
A score of 80% or higher is required to pass the exam.
academy.exceedlms.com/student/path/8637
When a feed contains a column of dynamic clickthrough URLs, what function will a hand-
coded creative use?
Which two settings determine which dynamic content is selected by the ad server to send to the creative? (select two)
Select All Correct Responses
Which three feed types can be used for importing data into dynamic campaigns in Studio? (select three)
Select All Correct Responses
When should the code from "Step 4: Generate Code" be called by a hand-coded dynamic creative?
Which three components are available in Google Web Designer? (select three)
Select All Correct Responses
Which two variables can be used to optimize the rotation of dynamic creatives? (select two)
Select All Correct Responses
When working on a profile with a ranked combination of rules, what feature should be used at the Manage Rules stage?
Admin
Creative
Dynamic Content
Assets
Which two Campaign Manager attributes can be used as filters in a dynamic feed? (select two)
Canonical geolocation
Floodlight ID
Placement ID
Site ID
What field type is used for data pass targeting in a dynamic profile?
Which two targeting types are supported in Studio for dynamic creatives? (select two)
Language targeting
Audience targeting
Geo-targeting
Device targeting
In what product are dynamic targeting keys created?
When using creative dimension filtering, what steps must be taken to generate dynamic previews correctly?
Which types of assets can be used in Studio? (select two)
Select All Correct Responses
Built-in abilty to use Google's recommendation engine
Updates to the Google Merchant Center feed are automatically synced in Studio
Ability to apply additional filtering logic to the Google Merchant Center feed
No row limit for the Google Merchant Center feed
What dynamic strategy allows flight scheduling of dynamic creatives?
Start and end date scheduling
Weighted rotation
Campaign Manager Placement ID
Dynamic targeting keys
To build an expanding creative, which three panels must be included in the HTML? (select three)
Select All Correct Responses
What feature allows users to create a dynamic field without needing to upload a feed?
In the dynamic workflow after managing the data and rules, what is the next step to set up a dynamic creative?
Publish the creative to Campaign Manager
Generate the code
Set up the reporting dimensions
Review the preview sheet
How many Studio profiles can a dynamic creative be linked to?
Where is the dynamic path for an asset found?
In the Details section of the selected asset
In the Account Summary page
In the General Info section
In the Creatives section
How can a Studio profile be edited without impacting the live campaign?
What are three benefits of filtering by creative dimensions? (select three)
Easier to remove and add creative sizes in the feed
Lets dynamic campaigns scale as more creative sizes are added
Allows pulling preview sheets across all sizes without specifying the creative size in Step 5: Preview
Allows for less columns which reduces the dynamic response data sent from the ad server to the creative
What does optimization prioritize when used for dynamic creatives?
Which two columns are required in a feed? (select two)
Select All Correct Responses
What's the most efficient way to target one headline to 10 different audience IDs in a feed?
To create a dynamic profile, what steps must be taken in the Dynamic Content section?
Under the advertiser, click "New Profile," update the name then click "Create"
Add the dynamic Enabler code from the Generate Code section to the creative
Go to Studio Campaign, upload a dynamic creative, and click "Save"
Assign the HTML5 creative files to the advertiser and click "Create Dynamic Profile"
To preview a creative on a blank page, what option should be selected from the dropdown?
What are two creative elements that can be dynamic? (select two)
Text
Clickthrough URLs
Ad border
Creative type
What steps should be taken under Manage Data to upload a new feed to the Studio profile?
Content Reader
Dynamic Content User
Content Owner
Content Writer
What is the Asset Library file size limit per upload for video files?
Binding in Google Web Designer
Custom JavaScript
Custom Floodlight variables
Binding in Campaign Manager
When a user generates a dynamic preview and receives the error "Can't show a preview because you haven't set a default creative or your applied filters don't match any feed rows," what first step should be taken to troubleshoot the error?
Which two methods can be used to build dynamic creatives for Studio? (select two)
Google Web Designer
Adobe Edge Animate
Hand-coded HTML + JavaScript
Libraries such as jQuery or CreateJS
What step must be taken before initiating a fullscreen expansion?
Which three creative types are allowed when using VPAID creatives? (select three)
Full-screen expanding
Interstitial
HTML5 non-linear
Banner
When should the dynamic creative be uploaded to Studio?
What do "counters" measure in Studio?
To target multiple Campaign Manager IDs within one cell of a feed, what character is used to separate IDs?
Which three elements are required for a dynamic creative? (select three)
Select All Correct Responses
When an asset is selected in the Asset Library, which three attributes appear in the asset Details section? (select three)
Select All Correct Responses
What values are included in the targeting column of a remarketing feed?
In what section of Studio can users create and manage dynamic profiles?
What action occurs when assets are uploaded to the Creative section?
Assets are automatically resized
Creatives are delivered to Campaign Manager for trafficking
Assets are copied to the Asset Library
Assets are shared across all advertisers in the Studio account
What type of creative appears within a set of borders and doesn't expand or cover a website's content?
Expandable creative
Floating creative
Banner creative
Interstitial creative
Which three rotation settings are available in Studio? (select three)
Random
Optimized
Weighted
Sequential
In what section of Studio can users upload and manage ad files?
Open the preview sheet and click "Undo"
Delete the preview sheet
Archive the preview sheet
Edit permissions to the preview sheet
Which two types of creatives either float above a webpage or fill an entire mobile screen? (select two)
Select All Correct Responses
The HTML5 Enabler should be added to which tag in a creative's HTML file?
Which two data types are NOT supported as dynamic elements? (select two)
Select All Correct Responses
Where are dynamic profiles located?
In Advertisers under Advertiser association
In the Creatives tab when viewing a dynamic creative
In the Dynamic Content tab next to advertiser name
In the Assets tab under Account Details
Which two preview types can be used to generate a dynamic preview? (select two)
Select All Correct Responses
What dynamic strategy uses a naming convention to replace numeric Campaign Manager IDs?
When you have multliple images to support different creative sizes within a single profile, what action should be taken?
Create one feed per ad size
Upload the images to Asset Library to generate the different creative sizes
Create one feed and filter by creative dimensions
Use a single image and Studio will resize automatically
What is the minimum number of exits required for a creative?
What is the Asset Library file size limit per upload for non-video files?
What is the proper format for geo-targeting a location in a feed?
What are two benefits of using dynamic creatives in Studio? (select two)
Select All Correct Responses
In what section of Studio is user access managed?
Which two options must be true to use open optimization? (select two)
Select All Correct Responses
Which two video formats can be built as Rich Media in Studio? (select two)
Which two capabilities are possible with dynamic preview sheets? (select two)
Select All Correct Responses
Users completing this exam should have experience with Studio and dynamic workflows, working with feeds, and the production of display ads with Google Web Designer and hand-coded creatives. This exam also covers knowledge related to workflow integration with trafficking and programmatic campaigns.
The knowledge tested in this exam typically aligns with the following roles:
- Project Manager
- Creative Developer
- Designer/Animators
- Creative Director
50 questions
You will have 60 minutes to complete the exam.
A score of 80% or higher is required to pass the exam.
academy.exceedlms.com/student/path/8637
When a feed contains a column of dynamic clickthrough URLs, what function will a hand-
coded creative use?
- Enabler.exit()
- Enabler.clickthrough()
- Enabler.exitOverride()
- Enabler.exitOnQuery()
Which two settings determine which dynamic content is selected by the ad server to send to the creative? (select two)
Select All Correct Responses
- Code within the creative
- Reporting dimensions in Studio
- Rotation options in Studio
- Targeting rules in Studio
Which three feed types can be used for importing data into dynamic campaigns in Studio? (select three)
Select All Correct Responses
- Google Merchant Center
- CSV
- XLS
- Google Spreadsheets
When should the code from "Step 4: Generate Code" be called by a hand-coded dynamic creative?
- AFTER the Enabler has been initialized, and AFTER dynamic content is accessed
- BEFORE the Enabler has been initialized and dynamic content is accessed
- AFTER the Enabler has been initialized, but BEFORE dynamic content is accessed
- BEFORE the Enabler has been initialized, and AFTER dynamic content is accessed
Which three components are available in Google Web Designer? (select three)
Select All Correct Responses
- YouTube Video Player
- Counters
- Tap Area
- Maps
Which two variables can be used to optimize the rotation of dynamic creatives? (select two)
Select All Correct Responses
- Click-through-conversion rate
- Click-through rate (CTR)
- Impression-to-view rate
- Designated weights
When working on a profile with a ranked combination of rules, what feature should be used at the Manage Rules stage?
- Prioritized rules
- Sequential rotation and prioritized rules
- Optimized rotation
- Weighted rotation
Admin
Creative
Dynamic Content
Assets
Which two Campaign Manager attributes can be used as filters in a dynamic feed? (select two)
Canonical geolocation
Floodlight ID
Placement ID
Site ID
What field type is used for data pass targeting in a dynamic profile?
- Display & Video 360 Line Item Id
- Campaign Manager Site ID
- Remarketing Value
- Custom value
Which two targeting types are supported in Studio for dynamic creatives? (select two)
Language targeting
Audience targeting
Geo-targeting
Device targeting
In what product are dynamic targeting keys created?
- Search Ads 360
- Campaign Manager
- Studio
- Display & Video 360
When using creative dimension filtering, what steps must be taken to generate dynamic previews correctly?
- Select all creative sizes and click "Apply"
- Enter one creative size, select the creative for that size, and click "Apply"
- Enter the creative sizes as comma-separated values, select the corresponding creative sizes, and click "Apply"
- Enter the creative size and click "Apply"
Which types of assets can be used in Studio? (select two)
Select All Correct Responses
- .png
- .jpg
- .eps
- .tiff
Built-in abilty to use Google's recommendation engine
Updates to the Google Merchant Center feed are automatically synced in Studio
Ability to apply additional filtering logic to the Google Merchant Center feed
No row limit for the Google Merchant Center feed
What dynamic strategy allows flight scheduling of dynamic creatives?
Start and end date scheduling
Weighted rotation
Campaign Manager Placement ID
Dynamic targeting keys
To build an expanding creative, which three panels must be included in the HTML? (select three)
Select All Correct Responses
- Expanded
- Main
- Auto-expand
- Collapsed
What feature allows users to create a dynamic field without needing to upload a feed?
- Filter by feed row ID
- Feed scheduling
- Constant matching
- Profile field
In the dynamic workflow after managing the data and rules, what is the next step to set up a dynamic creative?
Publish the creative to Campaign Manager
Generate the code
Set up the reporting dimensions
Review the preview sheet
How many Studio profiles can a dynamic creative be linked to?
- 2
- Unlimited
- 1
- 3
Where is the dynamic path for an asset found?
In the Details section of the selected asset
In the Account Summary page
In the General Info section
In the Creatives section
How can a Studio profile be edited without impacting the live campaign?
- Retransform the feed
- Edit the feed
- Create a new profile using the existing feed
- Create a draft version of the profile
What are three benefits of filtering by creative dimensions? (select three)
Easier to remove and add creative sizes in the feed
Lets dynamic campaigns scale as more creative sizes are added
Allows pulling preview sheets across all sizes without specifying the creative size in Step 5: Preview
Allows for less columns which reduces the dynamic response data sent from the ad server to the creative
What does optimization prioritize when used for dynamic creatives?
- The best performing rows in the feed
- The best performing placement in Campaign Manager
- The best performing creative in Campaign Manager
- The best performing columns in the feed
Which two columns are required in a feed? (select two)
Select All Correct Responses
- Clickthrough URL
- Reporting label
- Headline text
- Unique ID
What's the most efficient way to target one headline to 10 different audience IDs in a feed?
- Add 10 rows with a different audience ID in each row
- Add 10 columns with a different audience ID in each column
- Add 10 comma-separated audience IDs into one cell
- Add 10 rows and 10 columns with an audience ID in each row and column
To create a dynamic profile, what steps must be taken in the Dynamic Content section?
Under the advertiser, click "New Profile," update the name then click "Create"
Add the dynamic Enabler code from the Generate Code section to the creative
Go to Studio Campaign, upload a dynamic creative, and click "Save"
Assign the HTML5 creative files to the advertiser and click "Create Dynamic Profile"
To preview a creative on a blank page, what option should be selected from the dropdown?
- On screen
- Custom URL
- Sample website
- Blank page
What are two creative elements that can be dynamic? (select two)
Text
Clickthrough URLs
Ad border
Creative type
What steps should be taken under Manage Data to upload a new feed to the Studio profile?
- Select New Content, then Content source, and click "Start import"
- Select New Feed and then click "Start import"
- Select an existing source and update the content with the new feed
- Select "New profile field" and enter a name in the text field
Content Reader
Dynamic Content User
Content Owner
Content Writer
What is the Asset Library file size limit per upload for video files?
- 100MB
- 60MB
- 50MB
- 80MB
Binding in Google Web Designer
Custom JavaScript
Custom Floodlight variables
Binding in Campaign Manager
When a user generates a dynamic preview and receives the error "Can't show a preview because you haven't set a default creative or your applied filters don't match any feed rows," what first step should be taken to troubleshoot the error?
- Confirm the feed is complete with no warnings
- Retransform the feed
- Check if the correct feed filtering parameters were applied in the preview panel
- Re-upload the feed
Which two methods can be used to build dynamic creatives for Studio? (select two)
Google Web Designer
Adobe Edge Animate
Hand-coded HTML + JavaScript
Libraries such as jQuery or CreateJS
What step must be taken before initiating a fullscreen expansion?
- Add a polite loader
- Establish a connection to your dynamic feed
- Determine the size of the screen
- Check that the Enabler has been initialized
Which three creative types are allowed when using VPAID creatives? (select three)
Full-screen expanding
Interstitial
HTML5 non-linear
Banner
When should the dynamic creative be uploaded to Studio?
- AFTER creating the feed, but BEFORE creating and publishing the Studio profile
- AFTER creating the feed and publishing the Studio profile
- AFTER creating the preview sheet, but BEFORE creating the feed and Studio profile
- AFTER creating the feed and Studio profile, but BEFORE publishing the profile
What do "counters" measure in Studio?
- Number of users that did not interact with a creative
- Number of times an action is taken within a creative
- Elapsed time interacting with a creative element
- Length of time a video creative is played
To target multiple Campaign Manager IDs within one cell of a feed, what character is used to separate IDs?
- Percent sign ("%")
- Pipe ("|")
- Semi-colon (";")
- Comma (",")
Which three elements are required for a dynamic creative? (select three)
Select All Correct Responses
- Dynamic content
- Studio creative
- Asset Library
- Studio profile
When an asset is selected in the Asset Library, which three attributes appear in the asset Details section? (select three)
Select All Correct Responses
- Creatives that use the asset
- Dynamic path
- Asset dimensions
- A preview of the individual asset
What values are included in the targeting column of a remarketing feed?
- Third-party cookie values
- Floodlight custom variable ("u-var") values
- Floodlight audience list IDs
- The advertiser's cookie values
In what section of Studio can users create and manage dynamic profiles?
- Creative
- Dynamic Content
- Assets
- Admin
What action occurs when assets are uploaded to the Creative section?
Assets are automatically resized
Creatives are delivered to Campaign Manager for trafficking
Assets are copied to the Asset Library
Assets are shared across all advertisers in the Studio account
What type of creative appears within a set of borders and doesn't expand or cover a website's content?
Expandable creative
Floating creative
Banner creative
Interstitial creative
Which three rotation settings are available in Studio? (select three)
Random
Optimized
Weighted
Sequential
In what section of Studio can users upload and manage ad files?
- Creative
- Assets
- Admin
- Dynamic Content
Open the preview sheet and click "Undo"
Delete the preview sheet
Archive the preview sheet
Edit permissions to the preview sheet
Which two types of creatives either float above a webpage or fill an entire mobile screen? (select two)
Select All Correct Responses
- Floating creative
- Expandable creative
- Banner creative
- Interstitial creative
The HTML5 Enabler should be added to which tag in a creative's HTML file?
- <script>
- <head>
- <div>
- <body>
Which two data types are NOT supported as dynamic elements? (select two)
Select All Correct Responses
- HTML5 animations
- Numerical fractions
- Decimal numbers
- Text
- Quantity
- Dependent selection
- Profile field
- Auto-filter
Where are dynamic profiles located?
In Advertisers under Advertiser association
In the Creatives tab when viewing a dynamic creative
In the Dynamic Content tab next to advertiser name
In the Assets tab under Account Details
Which two preview types can be used to generate a dynamic preview? (select two)
Select All Correct Responses
- Filter by dynamic criteria
- Filter by reporting label
- Filter by feed element name
- Filter by row ID
What dynamic strategy uses a naming convention to replace numeric Campaign Manager IDs?
- Remarketing
- Dynamic targeting keys
- Display & Video 360 line item filtering
- Data pass
- Any fonts uploaded with a creative in Studio
- Fonts loaded from Google Fonts
- Fonts stored on a File Transfer Protocol (FTP)
- Fonts added to Asset Library and linked to a creative in Studio
When you have multliple images to support different creative sizes within a single profile, what action should be taken?
Create one feed per ad size
Upload the images to Asset Library to generate the different creative sizes
Create one feed and filter by creative dimensions
Use a single image and Studio will resize automatically
What is the minimum number of exits required for a creative?
- 2
- 1
- 0
- 3
- Dynamic rules
- A feed
- The creative code
- Custom Floodlight variables
What is the Asset Library file size limit per upload for non-video files?
- 20MB
- 10MB
- 15MB
- 5MB
- Google Web Designer
- IAB VAST tag tool
- Creative Preview app
- QA Helper extension
What is the proper format for geo-targeting a location in a feed?
- Los Angeles,California,United States
- Los Angeles,United States
- Los Angeles,California
- Los Angeles,United States,California
- Trafficking rules
- Prioritized rules
- Rotation priority
- Feed priority
What are two benefits of using dynamic creatives in Studio? (select two)
Select All Correct Responses
- Ability to test different content within one creative
- Ability to test different ad formats within one creative
- Ability to test different sizes within one creative
- Ability to build and traffic only one creative per ad size
In what section of Studio is user access managed?
- Creative
- Dynamic Content
- Admin
- Assets
- Campaign Manager
- Spreadsheet
- External API
- Code within the creative
Which two options must be true to use open optimization? (select two)
Select All Correct Responses
- Only one row in the feed must be eligible to be served
- More than one row in the feed must be eligible to serve
- The dynamic feed must include a row with "optimize" in the cell
- In "Step 3: Manage Rules" rotation must be set to "Optimized"
Which two video formats can be built as Rich Media in Studio? (select two)
- Video Ad Serving Template (VAST)
- YouTube TrueView
- Video Player-Ad Interface Definition (VPAID)
- In-banner video MPU
Which two capabilities are possible with dynamic preview sheets? (select two)
Select All Correct Responses
- Bulk dynamic previews via .csv import
- External sharing to stakeholders without Studio access
- Ability to download and share as a PDF file
- Editing within the preview sheet
