To view accurate data in a Custom Report, what action should be avoided? Create a report with Custom Metrics Use a Custom Dimension as a primary dimension Use multiple dimensions together in the same report Pair metrics and dimensions of different scopes Explanation: Pairing metrics and dimensions of […]
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When does a default Analytics session expire? At noon every day When a user is inactive on your website for more than 30 minutes When a user opens another browser window After 30 minutes, regardless of user activity on your website Explanation: In Google Analytics, session is the period of […]
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When looking to get noticed locally online, what information should you ensure is on your website as a minimum? A Your social media links B An interactive map C Your physical location details D Business registration number
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The Link Building tool helps users enrich their sites’ backlink profiles. The tool can be integrated with Google Search Console. What will this integration do? Prioritize your prospects by analyzing the popularity of the keywords your site is ranking for Specify a list of prospects by excluding sources from which you’ve already […]
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Which of the following options is important to research when planning to expand delivery of products and services to customers across the globe? What times of the day international shoppers are online The legal and tax considerations in that market Which social channels are popular in that market Which couriers […]
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When selling to people in different countries, what payment form should you consider using if you aren’t already? Debit cards Credit cards Paypal or Worldpay Bank transfers
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What should a business do first, when considering going into a new market? Hire an agency to translate its website into the local language Open a new office in the capital city Determine its ability to deliver products and review all tax and legal information Invest in major ad campaigns […]
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Which of the following is primarily meant to target new customers online? Email marketing Print advertising Retargeting advertising Search advertising
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When adapting your website for customers who speak a different language, what should you do? Have a ‘translate’ button that pulls a translation from an external provider Translate your content with consideration to particular words and phrases Translate your content directly, word for word Localise the name of the business […]
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Before starting to promote products to other countries online, what could you use to gauge demand for your product in that specific market? Translation software Keyword planning tools Interviews with people from that country A range of search ads in different countries
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What is the best way to translate the content on your website for a new market? Google translate Native speakers Translation software Language guide
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Which of the following statements is true when describing how retargeting ads work? Retargeting ads are visible to people who haven’t been on your website yet Once a user visits your site, the code drops an anonymous browser cookie Once your customer purchases, you can not turn off the retargeting […]
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What is an example of product merchandising? Running an ad for your products Adding a way for customers to filter your products Displaying very specific, featured products on your home page Cross-selling products in the checkout process
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Which of the following is a sign that customers are having trouble using a particular device to make purchases? Analytics shows you have a lot of mobile visitors, but very few purchases through mobile A specific product is not selling much compared to your other products You get a lot of […]
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Fill in the blank: Businesses should focus on social media platforms with _______. The biggest reputation The most expected engagement A relevant audience The most users
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Which of the following can businesses achieve by using social media? Attract new audiences Build a good reputation with customers Meet sales goals Increase traffic to their website
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Which of the following can help you gain visibility in search engines? Adding relevant content that highlights the location of your business Including your address on your Twitter account Optimising your site for desktop devices only Adding a list of shops local to you on your website
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When looking to attract a local audience, why it is important to optimise your website and content for mobile users? Because local users tend to use their mobile devices when they’re out of the house Because mobiles will replace desktop computers Because all online users browse on mobile devices these […]
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Which of the following factors help search engines determine if your business is local? Location details on the website, quality content and how mobile friendly the website is Location details on the website, list of shops local to you and a contact form Quality content, list of local suppliers and […]
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Which three pieces of information are essential to include first in your local directory listing? Business address, website, telephone numbers Business name, business address, telephone numbers Website, telephone numbers, email address Business name, email address, website
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Which of the following is a benefit of registering your business in online local listings? Discounted pricing on your search advertising campaigns Increased likelihood of being discovered through search engines More mentions on social media platforms Guaranteed sales to local customers
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Which of the following is an example of a local search? “bike shop near me” “bike shop in UK” “local bicycle shop” “bike shops”
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How can you improve a business’s visibility to people located near you geographically? Translate your website into at least two more languages Offer free phone support during business hours Ensure you have good analytics on your website Make sure your phone number, address and business hours are easy to […]
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What can conversion tracking in search help you measure? How many transactions are completed on your site overall How many people click on your SEM ad and end up browsing your site How many people visiting your site from a search ad end up completing a purchase How many […]
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What should your search ad have in order to promote more clicks? A call to action A catchy headline A close-up photo A social media link
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Fill in the blank: It’s possible to determine how well a/an ___________ will perform without bidding on it. Auction Website Keyword Advert
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In an SEM auction, your Quality Score is based on which aspect of your ad? Bid Relevance Wit Length
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Search engine marketing can also be called what? Pay-per-click advertising Organic advertising Search box marketing One-click advertising
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When expanding a business internationally, which of the following is most important to provide on your website? Products and delivery details in the correct currency Time and dates written in the local format Exchange rate information Free giveaways for local customers
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Which of the following is a good way to get other websites to link to your site? Keep linking to them until they link to you Send them emails until they link to you Building relationships with similar sites
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Which of the following page titles would be most suitable for a website page describing a store’s return policy? How to Send Stuff Back [Company Name’s] Return Policy Return Policy Company Policies
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Which of the following would be an ideal goal for an SEO plan? Increasing social media likes and follows Increasing how many relevant people visit your website Showing your website to as many people as possible Being in first place in SERP for any keyword
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Fill in the blank: Short strings of specific keywords with low search volume are called ___________. Long-hair keywords Long-tail keywords High-relevance keywords Top-tail keywords
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When it comes to search ads, which of the following could dictate how an ad will perform against a competitor? Social media following Bid value Domain authority Average number of visitors to the company’s website
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Once you’ve worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy? Incorporate it within marketing materials across all channels to help raise customer awareness Create an email campaign letting your customers know why you are unique Film a video explaining your unique […]
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Why is optimising customer touchpoints online beneficial for businesses? It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility It gives businesses the opportunity to save money on online advertising It provides customers with value every time they come into contact with a brand, helping build […]
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What is the purpose of the ‘See, Think, Do, Care’ framework? To help determine a marketing strategy To help a business understand the customer journey online To help a business reach a global audience To give insight into specific customer groups
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What is the first step in creating an online business strategy? Identifying business goals Understanding what the competition is doing Knowing the market Aligning goals to the strategy
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What should you consider when developing your website content? What your customers are looking for Your latest promotions and discounts Your brand values Whether the content will go viral or not
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Which of the following is an example of a ‘call to action’ on a website? A list of phone numbers customers can use to get in contact with you A ‘Get directions to our store’ button which when clicked, redirects to a map displaying directions to the store based on the […]
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Which of the following is something you’ll probably want to exclude from your website? Prices A lot of deep scientific information and detailed statistics Special offers Certifications to show you’re qualified to provide a service
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Fill in the blank: A __________ is a shortcut to other pages on your site or elsewhere on the web. Hyperlink Return link Menu bar Breadcrumb
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What is a web server? The customer service representative you can call when you have questions about your website The answer you get when you search a term on the web A computer connected to the Internet with software that allows it to host all the components of your website […]
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Which of the following statements is true when it comes to developing a web presence for a business? Customers can learn about a business by downloading a mobile app, but they can’t place an order using an app Building a new website requires a large budget Mobile apps enable your […]
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Which is a benefit of advertising online with Google Ads? Advertisers can choose how much they spend and only pay when someone clicks their ad Advertisers can choose how many times their ad should show during the day Advertisers pay the same amount every time someone clicks their ad Advertisers […]
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Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option? She prefers not to limit ad exposure, regardless of when the restaurant is open Her ads generate 95% of her business on Fridays, so she’d like to show them more on that day […]
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What is a Flexible Column? A module that allows a marketer to add or remove modules in the Page Editor. A div that stretches when the visitor clicks and drags it. A module that causes a form field to expand when a visitor types into it. A module that […]
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True or false? Most buyers start researching potential solutions before they meet with a salesperson. True False
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In a flywheel business, which of the following is the most important source of new prospects? Marketing Sales Advertisements Word of mouth
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Which of the following is the best way to align a company’s employees around a single purpose? Defining a company culture that encourages employees to focus on fulfilling the company’s purpose. Holding regular training sessions to remind employees what the company’s purpose is and teach them what they need to do […]
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True or false? As buying behavior changes, the inbound philosophy will also evolve. True False
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When does the engage stage of the inbound methodology begin? The engage stage begins when a purchase occurs. The engage stage begins when a customer leaves you. The engage stage begins when a prospect or customer takes a desired action. The engage stage begins when a prospect or customer proposes […]
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What occurs during the attract stage of the inbound methodology? You answer questions and provide solutions for the challenges your prospects and customers face and strategies to accomplish the goals they set. You focus on bringing prospects and customers to your social pages or website through relevant and helpful content. You […]
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Automated bidding is ideal for advertisers who: Want to save time managing bids based on hundreds of signals Want to set their own bids for individual ad groups Want to set their own bids for individual keywords Don’t want to spend a lot of time managing keywords Explanation: […]
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Dynamic search ads would be most helpful for: Moving an ads position dynamically in whatever direction a users eyes are looking. campaigns that need to reduce exposure on competitive keywords. a global, online clothing retailer that changes its inventory seasonally a local restaurant with a dynamically changing menu that offers […]
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Video remarketing is a way to optimize: conversions video campaigns cost-per-view (CPV) bidding strategies bidding strategies Explanation: You can show personalized ads to millions of viewers across YouTube and video partner sites, based on their past interactions with your videos or YouTube channel. This is known as “video […]
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A client that owns a fine–dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize this client’s campaign to help achieve their goal? Include a phone number in the client’s ad’s headlines and monitor performance with the mobile clicks-to-call […]
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When building a keyword list for a Display Network campaign, you should do which of the following: Use Display Campaign Optimizer to identify new keywords Only include exact match keywords Only use Keyword Planner to identify new keywords Include keywords that are related to the websites your customers visit […]
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An advertiser should group their campaigns by: type of product or service number of keywords maximum cost-per-click (CPC) bids number of ad groups per campaign Explanation: Organizing your account allows you to better serve the right ads to the right customers, and it allows you to better track […]
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Donna sells t–shirts featuring vintage album covers. She wants people searching for unusual t–shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend? “Display Network” “Search Network” “Search Network with Display Opt-in” “Video” Explanations: Donna […]
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Conversion Tracking helps you improve the return on investment (ROI) from your online advertising because it: measures trends relating to the search terms people have used before seeing your ad focuses on getting customers to complete an online purchase shows you which ads lead to customer actions that have value for […]
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