9 - Improve your search campaigns - The digital garage

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9 - Improve your search campaigns - The digital garage


Question 1

Which of the following is NOT a benefit of using relevant ads and landing pages?

    A Increased cost for ad placements
    B Higher ad positions on the search results page
    C Lower cost for clicks on your ads
    D Ads that will help customers and meet their expectations

Question 2

True or false: You are limited to one campaign per SEM account.

    A True
    B False

Question 3

If you were building Ad Groups for terms related to pet portraits, which of the following keywords would not be relevant?

    A Pictures of dogs
    B Dog day care services
    C Dog portraits
    D Pet photos

Question 4

True or false: "Negative keywords" is the strategy of increasing the visibility of your ads for specific keywords.

    A True
    B False

Question 5

If you wanted to apply a Phrase Match for the term pet portraits, which format would you use?

    A *pet portraits*
    B pet portraits
    C [pet portraits]
    D "pet portraits"

Question 6

True or false: If you use Exact Match, minor variations, like plurals, can still trigger the ad.

    A True
    B False

Question 7

Which of the following is NOT an example of a website conversion?

    A Purchase order
    B Contact form submission
    C Click on paid search ad
    D Newsletter sign-up

Question 8

True or false: Using conversion tracking, you can measure how many people visiting your site from an SEM ad end up completing a purchase.

    A True
    B False