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10 - Get started with analytics - The digital garage

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10 - Get started with analytics - The digital garage

Question 1

What is a metric?


    A A type of code used to track visitors to your website
    B A piece of data you can count
    C A data point that can be divided by three
    D An attribute used to break down a dimension

Question 2

True or false: Analytics can tell you what time of day your website gets the most traffic.


    A True
    B False

Question 3

Which of the following types of online marketing can analytics help you evaluate?


    A Display advertising
    B Social media
    C Email marketing
    D All of the above

Question 4

True or false: Analytics can give you valuable information about current customers as well as new ones.


    A True
    B False

Question 5

If your key business goal is to get people to book rooms at your guest house, you're probably most interested in ...


    A How many clicks your photo gallery gets
    B How many visitors you get on Fridays
    C Whether your funny Tweet goes viral
    D How many people visiting your site book a room with you

Question 6

True or false: Every metric you can measure in analytics is useful and actionable.


    A True
    B False