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11 - Find success with analytics - The digital garage

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11 - Find success with analytics - The digital garage

Question 1

Which of the following pieces of information from analytics can help you improve the content on your website?


    A The keywords people use to find your site
    B The number of people who visit your site but don't make a purchase
    C Which keywords used to perform well but don't anymore
    D All of the above

Question 2

True or false: Most analytics tools can tell you how much traffic you are getting from organic searches.


    A True
    B False

Question 3

If an ad is not performing well, one effective tactic is to ...


    A Complain to the search engine
    B Tweak the ad's copy and then look at analytics to see if performance improves
    C Hire an agency to write new ads
    D None of the above

Question 4

True or false: It's always worth bidding your max price to get your ad to appear in the top position.


    A True
    B False

Question 5

Segmentation can help you break down visitor data by ...


    A Device type
    B Geography
    C Traffic source
    D All of the above

Question 6

True or false: You can detect whether visitors find your site via social media using segmentation.


    A True
    B False