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The purpose of the social profile picker in the Compose Box is to:

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The purpose of the social profile picker in the Compose Box is to:

  1.  A)  select or deselect your existing social networks you'd like to connect to with your Hootsuite account
  2.  B)  select the social networks you'd like to monitor for activity relevant to your brand
  3.  C)  pick the social networks for which you'd like to generate a statistics report about your publishing efforts
  4.  D)  identify the social networks to which you'd like to publish your message

Answer and explanation: http://www.certificationanswers.com/en/the-purpose-of-the-social-profile-picker-in-the-compose-box-is-to-1/