8 - Be noticed with search ads - The digital garage

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8 - Be noticed with search ads - The digital garage


Question 1

Search engine marketing is also called ...

    A Pay-per-click advertising
    B Organic advertising
    C Search box marketing
    D One-click advertising

Question 2

True or false: The search engine results that appear down the centre of the page are paid advertisements.

    A True
    B False

Question 3

In an SEM auction, your Quality Score is based on your ad's ...

    A Bid
    B Relevance
    C Cleverness
    D Length

Question 4

True or false: There is a limited amount of advertising spaces available on a search engine results page.

    A True
    B False

Question 5

Which of the following is not a factor you should consider when choosing keywords?

    A Relevance
    B Traffic
    C Simplicity
    D Competition

Question 6

True or false: It's possible to determine how well a keyword will perform without bidding on it.

    A True
    B False

Question 7

Which of the following is a good tactic for writing eye-catching ads?

    A Make your headline clear
    B Include special offers
    C Give a specific call to action
    D All of the above

Question 8

True or false: Searchers tend to click on ads that instruct them to do something.

    A True
    B False