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5 - Get started with search - The digital garage
Question 1
A People pay to use search engines, so they're an affluent segment of customers
B People who search are actively looking for information, products or services
C Search engines are a big trend these days
D Search engines are not a great place to be found
Question 2
A True
B False
Question 3
A Androids
B Interns
C Servers
D "Bots"
Question 4
A True
B False
Question 5
A The date it was published
B The number of pictures
C The total number of words
D The title tag
Question 6
A True
B False
Question 7
A They're free
B They cost money
C You can change your daily budget any time
D They can only appear in English
Question 8
A True
B False
Question 9
A How famous your brand name is
B How cool your logo is
C How long your business has been around
D How relevant your ads are
Question 10
A True
B False
Question 11
A It helps you understand how to improve your AdWords campaigns
B It helps you optimise your Google My Business listing
C It helps you understand which keywords people are searching for on Google
D It helps you run A/B tests on your home page
Question 12
A True
B False
Question 1
Why are search engines a great place for a business to be found?
A People pay to use search engines, so they're an affluent segment of customers
B People who search are actively looking for information, products or services
C Search engines are a big trend these days
D Search engines are not a great place to be found
Question 2
True or false: Search engines use sophisticated technology to sort through massive numbers of websites and content.
A True
B False
Question 3
What technology do search engines use to "crawl" websites?
A Androids
B Interns
C Servers
D "Bots"
Question 4
True or false: Search engines rank websites using complex formulas.
A True
B False
Question 5
Which of the following helps a search engine understand what your page is about?
A The date it was published
B The number of pictures
C The total number of words
D The title tag
Question 6
True or false: Search engines can't understand images on websites.
A True
B False
Question 7
Which of the following is true about organic search results?
A They're free
B They cost money
C You can change your daily budget any time
D They can only appear in English
Question 8
True or false: Spending money on search advertising influences how your website appears in organic search results.
A True
B False
Question 9
Which of these is an important factor in the paid search auction system?
A How famous your brand name is
B How cool your logo is
C How long your business has been around
D How relevant your ads are
Question 10
True or false: The highest bidder always wins the SEM auction.
A True
B False
Question 11
Which of these can the Google Search Console help you with?
A It helps you understand how to improve your AdWords campaigns
B It helps you optimise your Google My Business listing
C It helps you understand which keywords people are searching for on Google
D It helps you run A/B tests on your home page
Question 12
True or false: You'll need to pay a monthly subscription to use the Google Search Console.
A True
B False
