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4 - Connect through email - The digital garage
Question 1
A A profile on all major social media sites
B A "contact us" form
C A way to collect people's email addresses
D A local business listing
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Question 2
A True
B False
Question 3
A Templates which you can customise easily
B The ability to segment your email list into specific groups
C An option for your users to unsubscribe from your email programme
D Automation of your search ad campaigns
Question 4
A True
B False
Question 5
A Run an A/B test on your subject line to determine which one works best
B Send a lengthy email that takes a long time to read
C Send a generic message to your entire contact database
D Leave your call-to-action to the very bottom of your email
Question 6
A True
B False
Question 7
A Redesign your website
B Change the colour of the buttons inside your email
C Send your emails to more contacts
D Adjust the subject line of your email
Question 8
A True
B False
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Question 1
Which of the following will you need to start an email marketing programme?
A A profile on all major social media sites
B A "contact us" form
C A way to collect people's email addresses
D A local business listing
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Question 2
True or false: There's no need to check local regulations before you start an email marketing programme.
A True
B False
Question 3
Which of the following is not a feature of many email marketing platforms?
A Templates which you can customise easily
B The ability to segment your email list into specific groups
C An option for your users to unsubscribe from your email programme
D Automation of your search ad campaigns
Question 4
True or false: Most email marketing platforms provide a contact database.
A True
B False
Question 5
Which of these is a good practice for emails you send to your contacts?
A Run an A/B test on your subject line to determine which one works best
B Send a lengthy email that takes a long time to read
C Send a generic message to your entire contact database
D Leave your call-to-action to the very bottom of your email
Question 6
True or false: It's a good idea to make it easy for your contacts to unsubscribe from your emails, if they want to.
A True
B False
Question 7
If the "open rate" of your emails seems low, which of the following could help you fix that?
A Redesign your website
B Change the colour of the buttons inside your email
C Send your emails to more contacts
D Adjust the subject line of your email
Question 8
True or false: There's no need for analytics when it comes to email marketing.
A True
B False
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