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4 - Connect through email - The digital garage

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4 - Connect through email - The digital garage



Question 1

Which of the following will you need to start an email marketing programme?


    A A profile on all major social media sites
    B A "contact us" form
    C A way to collect people's email addresses
    D A local business listing


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Question 2

True or false: There's no need to check local regulations before you start an email marketing programme.


    A True
    B False

Question 3

Which of the following is not a feature of many email marketing platforms?


    A Templates which you can customise easily
    B The ability to segment your email list into specific groups
    C An option for your users to unsubscribe from your email programme
    D Automation of your search ad campaigns

Question 4

True or false: Most email marketing platforms provide a contact database.


    A True
    B False

Question 5

Which of these is a good practice for emails you send to your contacts?


    A Run an A/B test on your subject line to determine which one works best
    B Send a lengthy email that takes a long time to read
    C Send a generic message to your entire contact database
    D Leave your call-to-action to the very bottom of your email

Question 6

True or false: It's a good idea to make it easy for your contacts to unsubscribe from your emails, if they want to.


    A True
    B False

Question 7

If the "open rate" of your emails seems low, which of the following could help you fix that?


    A Redesign your website
    B Change the colour of the buttons inside your email
    C Send your emails to more contacts
    D Adjust the subject line of your email

Question 8

True or false: There's no need for analytics when it comes to email marketing.


    A True
    B False


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